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Agenda Experience The Power of Email Why is Email Marketing so successful? Email Marketing: The Numbers Benefits of Email Marketing Case Studies Why affiliates should target brands What are advertisers looking for in affiliates Best Practices

Direct Agents is a full service performance-based interactive advertising agency

Established in 2003, we have over 8 years of experience in online advertisingWe are a leading email marketing agencyWe currently partner with over 200 top tier email list managers We provide global coverage for our clients

Our Clients include:

Experience

The Power of Email

8.3% of time online is spent on email(Nielsen, August 2010)

71% percent of respondents to a Merkle study spent 20 minutes or more weekly on email(Merkle, Fall 2009)

There are an estimated 2.9 billion email accounts in 2010, and it is expected to rise to over 3.8 billion by 2014

• (The Radicati Group, April 2010)

Why is Email Marketing so successful?

Cost effective mediumQuick turnaround timeDirect mass interactionAbility to send an

individual dedicated message

ScalabilityGreen Option “Banner Blindness”

Email Marketing: Not Intrusive

According to Global Market Research Firm IDC(marketresearch.com), the following are the top five

most intrusive forms of online advertising:

1. Display in social media2. Expandable banners3. Interstitials4. Video5. Rollover Banners

Email Marketing: Passes the Marketing Funnel Test

Email Marketing: The Numbers

Total money spent on email marketing has increased from $885 million in 2005 to about $1.1 billion in 2010.

(SEO Tips 247, September 2010)

Pricing Options for Email Marketing

CPA (cost per action) vs.

CPM (cost per thousand)

The Benefits of Email Marketing

Allows targeting Immediate analyticsGlue for other online advertisingAbility to test marketing message and

receive instant results Lost costs

The Benefits of Email Marketing

Email Marketing can be successful for all different types of verticals including:AutomotiveConsumer Goods and ServicesEducationFinance InsuranceRetail

Case Studies

Case Study: Goal: To grow AccuQuote’s online

distribution and encourage consumers to purchase life insurance.

Approach: Direct Agents executed a series of targeted email drops to lists that were aimed at the following demographics:

Ages 30-65 Married with children

Homeowners

Annual Household

income over $75,000

Result: Within two months of the campaign launch

the monthly lead volume grew to over 1000 new policy applicants.

The lead quality was very strong with a high percentage of leads consistently converting into new confirmed policies.

Case Study:

Case Study:

Goal: To help Samsung reach and acquire new customers and help them promote, educate and sell new Samsung products.

Approach: Direct Agents worked with email lists that targeted the brand’s core demographics including males, ages 25-45, and tech savvy.

Result: Samsung received a strong response rate from the emails deployed.

Case Study:

Goal: Disney was looking to increase website traffic and increased paid subscribers to their Disney Digital Books service.

Approach: Direct Agents utilized their relationships with top tier email list managers to deliver Disney’s marketing message to parents and grandparents.

Case Study:

Result: Disney received a significant increase in

traffic to the Disney Digital Books website. A significant number of visitors who went

to the website because of the email became subscribers.

Case Study:

Goal: Expand and grow American Home Shield’s customer base.

Approach: Direct Agents used prospect email marketing to target current homeowners and people looking to move and people who have just moved.

Result: American Home Shield received high conversion rates for their emails. As a result, Direct Agents expanded American Home Shield’s online marketing with lead generation and display advertising.

Why should affiliates target brands?

Working with brand advertisers is a huge opportunity for affiliates to:

Make moneyReceive higher response to the offerAdd value to your listReduce the risk of burning out your list Increase delivery of your messages

What are Advertisers Looking for when it comes to email partners?

TargetingTesting

ExecutionFeedback

Targeting

The more you are able to segment your lists the more attractive it becomes to advertisers.

Geographic- Country, State, Zip, DMA Demographic- Age, Gender, Marital Status,

Occupation, Education Level Financial- HHI, Expendable Income, Home Value Behavioral- Interests and Affinities Business Data- Size, Type, Decision Makers,

Industry

Testing

Frequently asked for testing includes: A/B testing Subject line testing Creative and link testing

Make sure to use the right creative with the proper subject

line!

Execution and Feedback

Timing is everything!Offers can be time sensitive

Providing feedback on how the email performed is crucial for advertisers.

Going the extra mile pays off in the long run!

# 1 Complaint amongst email receivers is

Frequency!

Make sure not to overlap your offers or mail out the same message to the same receiver multiple times in a short amount of time

Best Practices

Obey CAN-SPAM regulations Build relationshipsTake the time to understand how each

advertiser works/how each affiliate works

Maintain open communication

Best Practices

Thank you for your time.

Megan Conahan, VP of Advertising SalesDirect Agents

megan@directagents.com212-925-6558 x 106

Don’t forget: You can

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