• Email marketing is directly marketing a commercial message to a group of people using email.

•  In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

• Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

Types of email marketing

Transactional emails

• Transactional emails are usually triggered based on a customer’s action with a company.

• The primary purpose of a transactional email is to convey information regarding the action that triggered it.

• Transactional emails are a golden opportunity to engage customers; to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to sell products or services.

Direct Mail

• Direct email involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products).

• Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.

Effectiveness of Email Marketing

Email Marketing Strength

• We give you access to their private protected space• Larger influence on long-term relationships and

immediate sales.• When it is done correctly, email marketing can be

extremely powerful and effective technique. • Provide a highly targeted and personalized

communications that bolsters your brand and built lasting relationships with your prospects

• We do design tweaks which helps you in getting good response.

• We do tweaks in subject lines and avoid spam problem.• We execute campaign at the right time to the users who

are online.• We provide service of hosting Landing page on our

server which helps in lead capturing on real time basis.• We provide complete tracking of campaigns.• We know how to match your ROI.

Characteristics for E-mail Marketing

Design plays a vital role in attracting client. .

• Biggest Hurdle - unfortunate problem on the Internet

• We Suggest avoiding spam words in subject lines and Using Brand sender name.

• Spam Words - Free, Discount Using% sign, Using Special characters @ ! # $ etc.

• Don’t Worry:-

• Our campaign results in low spam rate.

• We execute campaigns on opt-in user base.

• We take all major steps to avoid spam problem.

• 1. Your subject line should reflect the email content • The best subject lines tell what is inside. Simply tell your readers what they will

read so they can decide whether it’s worth their time.• 2. Introduce yourself• The most convincing thing about an email message should be that it’s from you.

From the very beginning your recipient must know that you are a trusted source.• 3. Be visually different• Make your subject stand out visually, for example trying square brackets, [New

Blog Post] Writing Effective Email Subject Lines.• 4. The shorter the better• Try to compress the basis into the most powerful promise possible.• 5. And last one• Test your subject lines so you can repeat what works best

Some catchy Subject Lines which has given boost to campaign campaign.

• For E-commerce – – We’ve got you covered from head to toe– Temperatures Fall, Style Rises – Extended for a day! Get Free shipping through Friday– Save 10% on your next order– Can you afford to ignore this

Subject lines do play a role in delivering mails to INBOX.

Few examples on right.

BFSI• Get personal loan without

guarantor• Get Rs. 3lac heath cover at

309pm• Expertise you need. Service

you deserve!• It’s more than a name. It’s a

promise.

• Travel

• Order by {Date}, Holiday delivery guaranteed

• Fun-filled vacations starts at Rs…. Only

• Enjoy 7n/8d vacations at easy EMIs, with {Brand Name}

UserBase

• Over 90million users covering whole India.• All opt-in with user preference details.• Data segregation :

Industry wise, sector wise, Online buyer, Credit card holders, HNI, working professionals, Frequent flyers, etc.

Location

Gender

Occupation

Age

Target Group

60% metros

28% mini-metros

12% rest of India

Location

DIV

ERSE

WORKINGFUN

DRIVEN

PROFESSIONALS

51%YOUNG

SELF EMPLOYED

15%

ENTREPRENEURS

YOUNG34%STUDENTS

SOCIAL

BRAND CONSIOUS DIS

COU

NTS

SELF-DRIVEN

MA

TURE

Occupation

84%16%

Gender

MaleFemale

Execution Process

Performance Measurement