email marketing 101 using mailchimp
Post on 22-Oct-2014
1.180 views
DESCRIPTION
Hands on presentation on how to begin an email marketing campaign using MailChimp and some of the tools required.TRANSCRIPT
Made in Dallas
Email Marketing 101
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Goals
Define Email Marketing Basic Strategy Build Email Marketing Campaign
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Intro to Email Marketing
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to a mass audience.
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SPAM?
Permission required No Purchased Lists Tradeshow Local Chamber
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Strategy
Think Relationship Integrated into overall Marketing Frequency Great, relevant content
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Tools
Spreadsheet (Excel, Google Docs, etc) Web browser Image Editing Software (Photoshop, Fireworks, Picnik) Text Editor (BBEdit, Text Wrangler, Notepad)Email Marketing Service
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Email Marketing Service
MailChimp Constant Contact Vertical Response ExacttargetCampaign Monitor
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Email Marketing Service
Free Account (List below 2000) Ease of Use Advanced Functionality Integration
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Create an Account
www.mailchimp.com
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Your List
Prepare ListCreate ListImport List (various options)Keep List Clean
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Your List Keeping it Clean
Dont send to old listsDont purchase listsUse confirmed opt-in methodsDont scrape lists from websitesWatch out for Tradeshow listsAvoid fishbowl lists
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Preparing Content
Main copyAdditional copyImagesLinksAvoid Word at all costs
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Setting Up Campaign
Create CampaignSelect ListSelect TemplateModify TemplateInsert ContentTest
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Final Checklist
SPELL CheckVerify all LinksVerify Subject LinesCheck in various email readersCheck for Spammy words
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Ready, Get Set, SEND
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Reports
RecipientsDeliveriesOpensForwardsClicksBouncesUnsubscribes
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Apply, Rinse and Repeat
ConsistentConciseContent
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Questions?
Ramir [email protected]: @ramircamuFacebook: www.facebook.com/theeyeworkswww.theeyeworks.com
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