MSNI SmartConnect Real Time Listening

Listening data points that are supported (provided by SmartConnect and/or Client):

● Keywords/Competitors/Brands in Real Time (Ex. Google AdWords)

● Email Address Only (prospect or customer in Real Time)

● B2C Customer or Prospect Data (name & address and/or email address)

● B2B Customer or Prospect Data (company name & address and/or email)

● IP Address Data (Website Visits)

● Social ID’s (Twitter/Facebook Followers Likes, Comments, Shares)

What data points can we listen to in real time?

● Client determines desired data points for email listening, such as keywords only, geo+keywords, keywords+customer contact record, etc.

● Client & SmartConnect collectively assemble all competitive brands, keywords, domains, etc. for email listening.

● Client selects desired listening volume to be achieved (email or postal).

● SmartConnect email listens for real-time email cookie hits* that match the desired listening criteria supplied by the Client.

◦ *Cookie Hits = Single session cookies that are dropped once the consumer opens AND clicks on a live email offer matching the Client’s listening criteria.

●  

How can we email listen?

● Whether listening is derived from keywords, email addresses, postal records or IP addresses, SmartConnect converts actionable data and linkage into a robust multi-channel solution.

● Sample Listening Applications: ● ● Real-time email retargeting* (SmartTouch) with Client branded

acquisition or retention offers (Prospect or Customer) *SmartTouch can set Client cookies on all retargeting transmissions

● Direct mail listening exports for all “in-market” cookie hits (Customer or Prospect is available)

● Multi-channel full contact record listening exports (Postal and Email)

We’ve listened…. now how will they

hear you?

What data can be exported?In addition to real-time email retargeting, SmartConnect collects & links the following data points for online/offline initiatives:

❑Name, Address & Email ❑Date/time❑IP Address ❑Action Keyword Responded To ❑Operating system (iPhone, iPad, Android, Desktop, Webmail, etc.)❑Connection Provider/Wireless Carrier❑Demographic Variables

● ■ ABC Wireless submits desired ■ SmartConnect transmits ABC

● market keywords, competitive Wireless’ branded offers to

● brands, etc. for email cookie the “in market” consumers

● listening & prospect retargeting. via a series of real-time email ❑■ Desired keyword examples: AT&T, ❑Sprint, T-Mobile, Verizon, smartphone, ❑iPhone 6+, mobile plans, cell phone ■ SmartConnect

provides full❑deals, cell data plans, etc… campaign

reporting for each●

transmission:● ■ SmartConnect monitors its network for ■ Total delivered,

opened,● consumers making a positive “in market” clicked,

unsubscribed.● email click action to offers that match their ■ Recipient

engagement● desired keywords. reporting by

keyword, by email client, device type, etc.

●

SmartConnect Process Example (Email Retargeting)

● SmartConnect’s Network Reach◦Gross delivered emails processed:➢1.2 Billion/Day➢36 Billion/Month

◦Unique delivered emails processed➢ 28 Million/Day➢850 Million/Month

◦ Unique delivered emails with full postal:➢2 Million/Day➢62 Million/Month

◦Gross cookie hits/transactions processed:➢1.2 Billion/Day➢57 Billion/Month

◦Unique cookie hits/transactions processed: ➢750K – 1 Million/Day➢20 Million -30 Million/Month

Is SmartConnect scalable for my brand?

❑ Client gives SmartConnect up to 25 keywords to “Listen On” in real time.

❑ Those keywords are then “baked” into the SmartConnect System.

❑ When the Client’s specific keywords have been triggered by customers or prospects, who have clicked on a “Live Email Offer”, Client Emails are then retargeted in “Real Time” (SmartTouch) to those same customers or prospects based on the Client’s Criteria.

Recap of SmartConnect/SmartTouch