email: [email protected] phone: 619-807-9654

Search Engine Optimization, Google AdWords & Blogs

Landon B. HarlanPresident, Obu Interactive

Email: [email protected] Phone: 619-807-9654

Today’s Topics Search Engine Optimization (7 Mins)

› Definition & Elements› White Hat v. Black Hat› Choosing a company

Pay Per Click - Google AdWords (10 mins)› Cost benefits› Poor use of PPC› Metrics & Performance Tracking› Google v. Yahoo! v. MSN

Blogging (5 mins)Email: [email protected] Cell Phone: 619-807-9654 Twitter:

http://twitter.com/landonharlan

Search Engine OptimizationMy definition: Includes multiple methods of promoting the website, with the goal of a consistent top ranking for preferred searches that generate business.

Email: [email protected] Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

SEO Includes: (but is not limited to)


Content – 80% of your website Link Popularity Search Directories Create a Blog Title Tags & META Data Internal Website Linking

Content – Still King!

What Google wants What visitors want Increases relevancy

to the searches you SEO for

KILLER WEB CONTENT GERRY McGOVERN


Link Popularity

Quality is important More quality links

the better

Be careful who you associate with!


Search Engine Directories

Could jump you past the competition

DMOZ – Free Yahoo Directory -

$299 Best of the Web $99 Business.com -

$299


Create a Blog

Create a few posts Submit to blog

Directories Link to your firm’s

website

If you don’t have time, hire a freelance writer or company.


Title

& M

ETA

Data

GO

OD

PO

OR


Internal Website Linking

Link popularity to your own pages!

Improve the usability (user-friendliness)

Appear more modern and resourceful


White Hat v. Black Hat

No more tricks, “secret sauce,” etc.

Proper SEO Guidelines are published online @ Google

www.HonestSEO.com – Tips for choosing a company


http://www.honestseo.com/

Spot the Fakes

Recommendation of rarely searched, low competition search terms e.g. “Atlanta birth trauma lawsuit”

Pushing Search Marketing Associations – Does NOT establish credibility

Lack of payment structure


SEO – Choosing a Company

1. Referrals & Case Studies2. Know where they are and talk to executive

management3. Exclusivity factors

Legal v. non-legal SEO companies

4. Ask for a plan5. What happens if the goal is not reached?


SEO Summary

Powerful and worth the cost when performed by the right company.

I have no website/SEO, what can I do?

Learn More – Search Marketing Standard


Email: Landon@ObuInteractive Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

Pay Per Click - PPC

Near immediate, controllable, internet advertising that you are only charged for when people click to view your site.• Overview• Benefits• Poor PPC• Metrics

Pay Per Click - PPC

PPC is available on all search networks, even Facebook!

Everyone in this room can use it Can be used with an existing

website Excellent metrics Great to test new marketing efforts,

and great to use in conjunction with SEO


PPC – Cost Benefits

$5 to Setup Turn on an off Auction Based* - Be

#1 all the time or moderate between positions

Advertise in your area only: 10/25/50 mile radius – Or by City

*Quality ads are also important


Poor PPC Use


PPC Metrics – Basic 3

1. How much are you spending?

2. How many people are clicking your ads?

3. How many converting/contacting your firm?


Differences in Search Engines

Search Volume & Ad positioning Age & Demographics Costs


Blogging

An opportunity to openly share information with the public and encourage feedback or discussion.• Low Cost / More Time • Tremendous credibility• Great for SEO


Miscellaneous

Dual monitors

Get association logos on your website

Website video

Internet & website contacts require an immediate response


Thank you – Landon Harlan

Please email or call with questions

[email protected]

800-619-5944 x.201


mailto:[email protected]

email: [email protected] phone: 619-807-9654

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