elumen expand the possibilities - cosmo prof€¦ · elumen expand the possibilities . ......
TRANSCRIPT
ELUMENEXPAND THE POSSIBILITIES
ELUMEN DOES IT ALL.ONE COLOR PORTFOLIO –
FOR EVERY COLOR CLIENT.ACHIEVE SUBTLE ENHANCEMENT OR INTENSE IMPACT –
ALL WITH ELUMEN SIGNATURE SHINE.
High-performance, oxidant-and ammonia-free hair color that delivers brilliant color results, great conditioning and
high shine like no other.
With a full spectrum of light, bright and deep shades, Elumen does it all. Whether clients want bold new color, precision toning or simply
spectacular gloss - it can all be found in one portfolio.
Try Elumen for your next color client (the results will shine!)
1Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salon–exclusive competitors.2Measured on NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors.
THE ELUMEN DIFFERENCEUP TO
76 %more color intensity
compared to oxidative permanent
hair colors.1
UP TO
37 %more shine
compared to an intensive toner.2
NEW GLOSS. NEW DEPTH.Elumen shades bring out every subtle variation in brown hair
without taking over her natural color. And the shine? Pure Elumen.
50 mL NG@630 mL BG@7
---
“I want to accentuate my hair‘s natural dimension without
changing my brown.”---
50 mL BM@620 mL AN@5 10 mL Bl@all
---
“I’ve got news for anyone who thinks brunette is boring.”
---
GO BOLD. GO DEEP.Take her brown to a lush
new intensity with Elumen deep, bright and pure shades.
----
EXISTING SHADE----
LEVEL 6 WITH
HIGHLIGHTS
BEFORE
NATURAL GLOSS. SHEER MAGIC.Elumen shades let you achieve
intense gloss without a major color shift. Her natural color shines through -
with stunning new dimension.
60 mL SV@1030 mL KB@730 mL BK@6
---
“It‘s my red, but with a boost of luster and
amazing shine.”---
70 mL KB@730 mL RR@all20 mL KK@all
---
“I love being a redhead, and I want the world to
stand up and take notice.”---
INTENSE IMPACT. GREAT CONDITION.For more intense and bold color effects, Elumen shades deliver
stand-out results, with a healthy look and feel.
----
EXISTING SHADE----
LEVEL 8
BEFORE
STAY BLONDE. GO GLOSS.Take natural-looking blonde
to a new level of brilliance and healthy conditioning with Elumen
light shades.
30 mL NB@1015 mL GB@915 mL Clear
---
“I have the perfect blonde– and now it‘s matched with incredible shine.”
---
50 mL SV@1010 mL AB@9
---
“Just another blonde? No thanks”
---
BLONDE – WITH AN EDGE.She wants to stand out, with blonde
so pure and brilliant it lights up the room. You deliver all that plus intense conditioning she’s never
had before.
----
EXISTING SHADE----
LEVEL 10 BLEACHED
BEFORE
1Compared to shampoos by competitive salon-exclusive suppliers (on Elumen colored hair). Standard lab wash test with colormetric measurement.
ELUMEN WASHConditioning shampoo especially
formulated for Elumen hair color, for up to 2x longer color durability.1
ELUMEN CARECare spray for the special needs of
Elumen colored hair – improves combability.
ELUMEN TREATIntensive care that supports the
restorative effects of Elumen hair color and maintains color brilliance.
WITH ELUMEN CARE, YOU CAN HELP YOUR SALON CLIENTS MAINTAIN THE EXQUISITE RESULTS OF THE ELUMEN SERVICE.
THE ELUMEN PORTFOLIOFROM NATURAL-LOOKING SHINE TO PURE COLOR ARTISTRY
AB@6 BK@6BM@6 BR@6NG@6 BG@6
BRIGHT DEEP
PURE
LIGHT
SB@10 SV@10KB@7 NA@8BG@7 AB@9GB@9 NB@10
NA@2 NB@4 NB@5 AN@5
VV@all Bl@allYY@all Pk@allGK@all RV@allKK@all RR@all Tq@all Gn@all
CLEAR
Explore the full portfolio and discover endless possibilities. | goldwell.com
Goldwell is part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
© 2
015
Kao
USA
Inc.
#35
0524
AS
ELUMENEXPAND THE POSSIBILITIES
1Compared to shampoos by competitive salon-exclusive suppliers (on Elumen colored hair). Standard lab wash test with colormetric measurement.
ELUMEN WASHConditioning shampoo especially
formulated for Elumen hair color, for up to 2x longer color durability.1
ELUMEN CARECare spray for the special needs of
Elumen colored hair – improves combability.
ELUMEN TREATIntensive care that supports the
restorative effects of Elumen hair color and maintains color brilliance.
WITH ELUMEN CARE, YOU CAN HELP YOUR SALON CLIENTS MAINTAIN THE EXQUISITE RESULTS OF THE ELUMEN SERVICE.
THE ELUMEN PORTFOLIOFROM NATURAL-LOOKING SHINE TO PURE COLOR ARTISTRY
AB@6 BK@6BM@6 BR@6NG@6 BG@6
BRIGHT DEEP
PURE
LIGHT
SB@10 SV@10KB@7 NA@8BG@7 AB@9GB@9 NB@10
NA@2 NB@4 NB@5 AN@5
VV@all Bl@allYY@all Pk@allGK@all RV@allKK@all RR@all Tq@all Gn@all
CLEAR
ELUMEN DOES IT ALL.ONE COLOR PORTFOLIO –
FOR EVERY COLOR CLIENT.ACHIEVE SUBTLE ENHANCEMENT OR INTENSE IMPACT –
ALL WITH ELUMEN SIGNATURE SHINE.
High-performance, oxidant-and ammonia-free hair color that delivers brilliant color results, great conditioning and
high shine like no other.
With a full spectrum of light, bright and deep shades, Elumen does it all. Whether clients want bold new color, precision toning or simply
spectacular gloss - it can all be found in one portfolio.
Try Elumen for your next color client (the results will shine!)
1Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salon–exclusive competitors.2Measured on NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors.
THE ELUMEN DIFFERENCEUP TO
76 %more color intensity
compared to oxidative permanent
hair colors.1
UP TO
37 %more shine
compared to an intensive toner.2
Explore the full portfolio and discover endless possibilities. | goldwell.com
Goldwell is part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
© 2
015
Kao
USA
Inc.
#35
0524
AS
NEW GLOSS. NEW DEPTH.Elumen shades bring out every subtle variation in brown hair
without taking over her natural color. And the shine? Pure Elumen.
50 mL NG@630 mL BG@7
---
“I want to accentuate my hair‘s natural dimension without
changing my brown.”---
50 mL BM@620 mL AN@5 10 mL Bl@all
---
“I’ve got news for anyone who thinks brunette is boring.”
---
GO BOLD. GO DEEP.Take her brown to a lush
new intensity with Elumen deep, bright and pure shades.
----
EXISTING SHADE----
LEVEL 6 WITH
HIGHLIGHTS
BEFORE
NATURAL GLOSS. SHEER MAGIC.Elumen shades let you achieve
intense gloss without a major color shift. Her natural color shines through -
with stunning new dimension.
60 mL SV@1030 mL KB@730 mL BK@6
---
“It‘s my red, but with a boost of luster and
amazing shine.”---
70 mL KB@730 mL RR@all20 mL KK@all
---
“I love being a redhead, and I want the world to
stand up and take notice.”---
INTENSE IMPACT. GREAT CONDITION.For more intense and bold color effects, Elumen shades deliver
stand-out results, with a healthy look and feel.
----
EXISTING SHADE----
LEVEL 8
BEFORE
STAY BLONDE. GO GLOSS.Take natural-looking blonde
to a new level of brilliance and healthy conditioning with Elumen
light shades.
30 mL NB@1015 mL GB@915 mL Clear
---
“I have the perfect blonde– and now it‘s matched with incredible shine.”
---
50 mL SV@1010 mL AB@9
---
“Just another blonde? No thanks”
---
BLONDE – WITH AN EDGE.She wants to stand out, with blonde
so pure and brilliant it lights up the room. You deliver all that plus intense conditioning she’s never
had before.
----
EXISTING SHADE----
LEVEL 10 BLEACHED
BEFORE
Explore the full portfolio and discover endless possibilities. | goldwell.com
Goldwell is part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
ELUMEN 2015 CREATIVE MIXING BOOK
© 2
015
Kao
USA
Inc.
#35
0525
AS
FALL IN LOVE WITH ELUMEN
Stylists all over the world love Elumen, the extraordinary hair color for creative experts.
From subtle glossing to intensified, extreme looks — their creations prove that there is nothing quite like Elumen.
To inspire you in your everyday work and beyond, the most creative stylists in the world have shared their favorite
Elumen recipes with you. Explore them throughout this book and add some of your own at the end of each section.
“ELUMEN IS THE PERFECT COLOR
TO PROVIDE YOUR CLIENTS WITH
EXPRESSIVE LOOKS.”
————
Mark Leeson————
GLOBAL CREATIVE AMBASSADOR,2014 BRITISH HAIRDRESSER
OF THE YEAR
DISCOVER 7 CATEGORIES OF
EXCEPTIONAL EFFECTS
FROM GLOSS TO EXTREME — LET ELUMEN FEED YOUR CREATIVITY
PAGE 6–15 BLONDE TONING PAGE 16–21 SUPER LIGHT TONING
PAGE 30–45 SPECIAL EFFECTS PAGE 46–49 GREY BEAUTIFYING
PAGE 22–25 RADIANT RED PAGE 26–29 FAVORITE BRUNETTE
PAGE 50–51 GREY REDUCTION
7
SEXY. ELEGANT. UNFORGETTABLE.In a world where darker hair dominates — blondes want to be special. Get inspired by highly individual formulas
and make blonde a personal statement.
---
BLONDE TONING---
BLON
DE T
ONIN
G
----
Linda NillesenBOXMEER,
NETHERLANDS----
COLOR RESULT
LINDA’S FAVORITESEXISTING SHADE
10P
FORMULA60 ml SV@10 + 2 ml Tq@all
SPECIAL TIPSColor only the regrowth. Blend it out with a comb.
COLOR RESULT
EASY GOINGEXISTING SHADE
10N
FORMULA20 ml YY@all + 20 ml SV@10 + 20 ml Pk@all
----
Tran Thi Thu HaHANOI,
VIETNAM----
COLOR RESULT
STRAWBERRY CRISP EXISTING SHADE
10N
FORMULA5 ml KB@7 + 20 ml SV@10 + 10 ml NB@10
+ 1 ml RR@all + 2 ml Pk@all
SPECIAL TIPSDon’t be afraid.
----
Jon kihlmanARVIKA, SWEDEN----
98
BLON
DE T
ONIN
G
BLON
DE T
ONIN
G
COLOR RESULT
LOVE PINK ORANGEEXISTING SHADE
10N
FORMULA20 ml AB@9 + 40 ml KB@7 + 1 ml Pk@all
----
Linda AxelssonFINSPANG, SWEDEN----
COLOR RESULT
VIOLET FEMMEEXISTING SHADE
7N–9N
FORMULA40 ml NA@8 + 10 ml AB@6 + 3 ml VV@all
SPECIAL TIPSFantastic overlay on highlighted hair.
Good base to add color too.
----
Ingrid DedmanTREVALLYN, AUSTRALIA----
COLOR RESULT
BLUEBERRY PASTELEXISTING SHADE
10N
FORMULA20 ml SV@10 + 20 ml VV@all + 20 ml Tq@all
----
Natalie RileyRHOSTYLLEN WREXHAM,
UNITED KINGDOM----
1110
COLOR RESULT
NAVYEXISTING SHADE
10N
FORMULA30 ml Tq@all + 10 ml Bl@all
COLOR RESULT
INSPIRE BLONDEEXISTING SHADE
10N
FORMULA60 ml AB@9 + 5 ml NA@2 + 10 ml Pk@all
----
Inga GedoviusaRIGA,
LATVIA----
----
Frank BurkardSCHWEINFURT,
GERMANY----
----
Mariia TarkhanovaSAINT PETERSBURG,
RUSSIA----
COLOR RESULT
MINT BLONDEEXISTING SHADE
8N
FORMULA1 ml Tq@all + 50 ml SV@10 + 25 ml AB@9
BLON
DE T
ONIN
G
BLON
DE T
ONIN
G
----
Marie CrowderWARWICKSHIRE,
UNITED KINGDOM----
COLOR RESULT
GINGER ROSEEXISTING SHADE
9A
FORMULA40 ml KB@7 + 5 ml SV@10 + 5 ml RV@all + 5 ml Pk@all
SPECIAL TIPSLift to 9 and color with 9A before applying.
----
Jennifer DarnellPHOENIX, AZ
USA----
COLOR RESULT
REFLECTION LOWLIGHT EXISTING SHADE
9N
FORMULA25 ml NA@8 + 25 ml NB@10
SPECIAL TIPSUsed on blondes for adding depth and
reflection into the hair as a lowlight.
COLOR RESULT
TEXTMARKER GREEN EXISTING SHADE
10N
FORMULA2 ml YY@all + 1 ml Gn@all + 15 ml Clear
----
Uwe OdenwaldWIESBADEN,
GERMANY----
1312
COLOR RESULT
COLD WINTEREXISTING SHADE
8N–10N
FORMULA20 ml AB@9 + 4 ml VV@all + 4 ml AB@6
COLOR RESULT
COOL FLAMINGOEXISTING SHADE
9N–10N
FORMULA50 ml AB@9 + 30 ml NA@8 + 5 ml VV@all
----
Ana CostaMATOSINHOS,
PORTUGAL----
----
Anna KozlovaMOSCOW, RUSSIA----
COLOR RESULT
SMOKY BLONDEEXISTING SHADE
9N
FORMULA30 ml SV@10 + 5 ml NA@2 + 10 ml Clear
----
Karin EmingerBAUNACH, GERMANY----
BLON
DE T
ONIN
G
BLON
DE T
ONIN
G
14
---
BLONDE TONING---
COLOR RESULT
NOVELTY PINKEXISTING SHADE
10N
FORMULA20 ml BG@7 + 10 ml Pk@all
----
Tran Thi Thu HaHANOI,
VIETNAM----
BLON
DE T
ONIN
G
BLON
DE T
ONIN
G
COLOR RESULT
LOVELY BLONDEEXISTING SHADE
10N
FORMULA10 ml SB@10 + 5 ml AB@9 + 5 ml Clear
SPECIAL TIPSTo get lovely blonde.
----
Tatiana StelmakhDE PANNE, BELGIUM----
17
---
SUPER LIGHT TONING---
CLEAR. LIGHT. BRILLIANT.Women all over the world wish they had it — however not many
are bold enough to wear it. Discover the dazzling facets and radiance of super light blonde.
SUPE
R LI
GHT
TONI
NG
COLOR RESULT
GOOD MORNING SUNRISEEXISTING SHADE
Pre-lightened hair
FORMULA20 ml SV@10 + 6 ml KB@7 + 1 ml Pk@all
SPECIAL TIPSFor a more gold/copper character add 1 ml GK@all into the formula.
----
Patrizia KüngWIDEN,
SWITZERLAND----
COLOR RESULT
LIGHT PEARL EXISTING SHADE
10N
FORMULA1 ml Pk@all + 25 ml SB@10 + 1 ml Tq@all + 25 ml SV@10 +
1 ml VV@all + 25 ml SB@10 + 1 ml Bl@all + 25 ml SV@10
----
Nguyen Hai HaHANOI,
VIETNAM----
COLOR RESULT
LAVENDER MILKTEAEXISTING SHADE
10N
FORMULA20 ml SV@10 + 10 ml AB@9 + 1 ml VV@all
----
Hardy TsaiTAINAN CITY,
TAIWAN----
1918
----
Adriano Cesare FilippiniFOLIGNANO,
ITALY----
----
Velette HuangTAIPEI CITY,
TAIWAN----
----
Stan LaiTAICHUNG CITY,
TAIWAN----
COLOR RESULT
GREEN FANTASY EXISTING SHADE
10N
FORMULA50 ml AB@9 + 5 ml Tq@all + 2 ml Gn@all
COLOR RESULT
LAKEEXISTING SHADE
9N
FORMULA30 ml SV@10 + 2 ml Tq@all + 2 ml Bl@all + 1 ml VV@all
COLOR RESULT
MIDNIGHT BLUE EXISTING SHADE
10N
FORMULA30 ml SV@10 + 10 ml Bl@all + 5 ml VV@all
SUPE
R LI
GHT
TONI
NG
----
Evelyn LoTAIPEI CITY,
TAIWAN----
----
Stan LaiTAICHUNG CITY,
TAIWAN----
----
Christin MüllerATTENDORN,
GERMANY----
COLOR RESULT
EMERALD FIRE EXISTING SHADE
9N
FORMULA10 ml Gn@all + 5 ml Bl@all + 50 ml Clear
COLOR RESULT
UNICORNEXISTING SHADE
9N–10N
FORMULA2 ml Pk@all + 2 ml Bl@all + 10 ml SV@10 + 10 ml AB@9
COLOR RESULT
COLD ASH EXISTING SHADE
8N
FORMULA10 ml AB@9 + 40 ml NA@8 + 10 ml Bl@all + 1 ml VV@all
SUPE
R LI
GHT
TONI
NG
20
COLOR RESULT
INK BLUE EXISTING SHADE
10N
FORMULA20 ml AB@9 + 5 ml Bl@all
----
Eason ChenTAIPEI CITY,
TAIWAN----
---
SUPER LIGHT TONING---
SUPE
R LI
GHT
TONI
NG
SUPE
R LI
GHT
TONI
NG
23
COLOR RESULT
ODESSA EXISTING SHADE
7N
FORMULA30 ml KK@all + 10 ml VV@all + 5 ml Gn@all + 15 ml Clear
COLOR RESULT
CRAZY COPPEREXISTING SHADE
7N–10N Highlights
FORMULA40 ml KB@7 + 10 ml GK@all + 10 ml KK@all
----
Inna AvzamenkoODESSA, UKRAINE----
----
Kathrin SachseTETTAU,
GERMANY----
COLOR RESULT
MANDARIN ORIENTALEXISTING SHADE
8N–10N
FORMULA20 ml KB@7 + 20 ml RR@all + 20 ml KK@all
----
Jessica DuschekSTEINHEIM a. A.,
GERMANY----
---
RADIANT RED---
MYSTERIOUS. WILD. UNIQUE.Red hair always makes heads turn, and with these
favorite formulas, it can be so much more — something dramatic, exotic and truly one-of-a-kind.
RADI
ANT
RED
24
COLOR RESULT
FIREEXISTING SHADE
9N
FORMULA30 ml BK@6 + 30 ml KB@7 + 30 ml GB@9 + 3 ml KK@all + 3 ml RR@all + 9 ml Pk@all
----
Malin WeiborgKARLSTAD,
SWEDEN----
COLOR RESULT
SEDUCTIVE SUNDOWNEXISTING SHADE
BK@6
FORMULA10 ml YY@all + 10 ml KK@all + 10 ml RR@all
----
Nenli MeierLIESTAL,
SWITZERLAND----
---
RADIANT RED---
RADI
ANT
RED
RADI
ANT
RED
27
COLOR RESULT
VELVET CHOCOLATEEXISTING SHADE
4N–6N
FORMULA60 ml BM@6 + 10 ml AN@5 + 2 ml VV@all
COLOR RESULT
PALISANDER EXISTING SHADE
5N–8N
FORMULA60 ml BK@6 + 5 ml VV@all
COLOR RESULT
GOLDEN GLOW EXISTING SHADE
6N–8N
FORMULA20 ml BR@6 + 5 ml YY@all + 10 ml BM@6
----
Robyn SaundersSUBIACO,
AUSTRALIA----
----
Nelly ShaydullinaMOSCOW, RUSSIA----
----
Simon Pierre Daoust
MONTREAL, CANADA----
---
FAVORITE BRUNETTE---
LUXURIOUS. LUSH. CLASSIC.In the hands of an expert, there‘s nothing ordinary about brown.
Let these favorite formulas inspire you to create your next extraordinary brunette.
FAVO
RITE
BRU
NETT
E
2928
COLOR RESULT
SIGNATUREEXISTING SHADE
6N
FORMULA30 ml BK@6 + 10 ml Pk@all + 5 ml YY@all
COLOR RESULT
PSILOXYLON BRUNETTE EXISTING SHADE
8N–10N
FORMULA20 ml SV@10 + 3 ml BR@6 + 5 ml AN@5
----
Fabrice ChesauxMONTHEY,
SWITZERLAND----
----
Ben TienTAOYUAN CITY,
TAIWAN----
COLOR RESULT
BROWN ANGELEXISTING SHADE
10N
FORMULA5 ml Pk@all + 5 ml VV@all + 5 ml RR@all + 5 ml Bl@all
COLOR RESULT
SPUNKEXISTING SHADE
5N–6N
FORMULA30 ml AN@5 + 20 ml NB@4 + 5 ml Tq@all
COLOR RESULT
DEEP WARMEXISTING SHADE
5N
FORMULA50 ml KK@all + 50 ml KB@7 + 10 ml AN@5
----
Ly Huu NguyenHO CHI MINH CITY,
VIETNAM----
----
Silke GroßSAARBRÜCKEN,
GERMANY----
----
Mark van HerpenHEESCH,
NETHERLANDS----
FAVO
RITE
BRU
NETT
E
FAVO
RITE
BRU
NETT
E
31
COLOR RESULT
DUSTY EMERALDEXISTING SHADE
7N–8N
FORMULA15 ml Gn@all + 10 ml Bl@all
SPECIAL TIPSFor more vibrance add 2 ml Tq@all.
COLOR RESULT
FAIRY DUSTEXISTING SHADE
10N
FORMULA80 ml AB@9 + 40 ml SV@10 + 3 ml Pk@all + 5 ml VV@all
----
Kenny WongKOWLOON CITY,
HONG KONG----
----
Manuela KäserSCHINZNACH-DORF,
SWITZERLAND----
COLOR RESULT
COOL GLOWEXISTING SHADE
8N
FORMULA20 ml Tq@all + 20 ml SV@10 + 20 ml RV@all
----
Oliver SzilagyiBERLIN,
GERMANY----
---
SPECIAL EFFECTS---
EXCITING. STARTLING. STRONG.Ready to color outside the lines? These formulas give you
an entire palette of color inspiration for the client who enjoys breaking the rules.
SPEC
IAL
EFFE
CTS
3332
COLOR RESULT
TROPICAL NIGHTEXISTING SHADE
10N
FORMULA20 ml Pk@all + 20 ml NA@8
----
Tran Thi Thu HaHANOI,
VIETNAM----
COLOR RESULT
CORAL SHIMMEREXISTING SHADE
10N
FORMULA10 ml AB@9 + 5 ml GK@all + 10 ml Clear
SPECIAL TIPSAdd Pk@all one drop at a time for more intensity.
----
Jordi SchonwetterSURREY, CANADA----
COLOR RESULT
BEAUTIFUL ANAEXISTING SHADE
10N
FORMULA10 ml AB@9 + 2 ml Pk@all + 1 ml Tq@all + 10 ml Clear
----
Ana CostaMATOSINHOS,
PORTUGAL----
SPEC
IAL
EFFE
CTS
SPEC
IAL
EFFE
CTS
COLOR RESULT
MONSTER GREENEXISTING SHADE
10N
FORMULA10 ml Tq@all + 3 ml Gn@all + 1 ml YY@all + 50 ml Clear
SPECIAL TIPSPerfect on dark hair, like ombré.
For a more intense color add 1 ml Gn@all.
----
Dunja PedersenCOPENHAGEN,
DENMARK----
COLOR RESULT
COPPER LIFEEXISTING SHADE
6N–7N
FORMULA30 ml KB@7 + 10 ml KK@all + 5 ml VV@all + 5 ml BM@6
----
Elisabeth PratlOBERHAAG,
AUSTRIA----
COLOR RESULT
MYSTIC OLIVEEXISTING SHADE
7N
FORMULA20 ml AB@6 + 5 ml YY@all + 12 ml Gn@all + 3 ml VV@all
----
Brigitte LebanoBOYNTON BEACH, FL
USA----
3534
SPEC
IAL
EFFE
CTS
SPEC
IAL
EFFE
CTS
COLOR RESULT
RED PASSIONEXISTING SHADE
9N
FORMULA20 ml KK@all + 20 ml Pk@all + 1 ml RR@all
----
Alessia CurabaCOMO, ITALY----
COLOR RESULT
PURPLE WINGS EXISTING SHADE
10N
FORMULA30 ml VV@all + 10 ml BK@6 + 30 ml Clear
----
Claudia MüllerPERLEN,
SWITZERLAND----
COLOR RESULT
SOFT ROSE EXISTING SHADE
10N
FORMULA38 ml SV@10 + 2 ml RR@all
SPECIAL TIPSRecommended for micro slices.
----
Harald GehringDARMSTADT,
GERMANY----
3736
COLOR RESULT
MINT FRESHEXISTING SHADE
Pre-lightend hair
FORMULA30 ml SV@10 + 5 ml Tq@all
----
Nicola SmythWARWICKSHIRE,
UNITED KINGDOM----
COLOR RESULT
PEACH IN THE SKYEXISTING SHADE
8N– 10N
FORMULA5 ml GK@all+ 2 ml Pk@all + 2 ml AB@9 + 15 ml Clear
SPECIAL TIPSClearest on Level 10.
----
Lene B. LillelundOLSTYKKE, DENMARK----
COLOR RESULT
BLUE TIEEXISTING SHADE
10N
FORMULA20 ml NA@2 + 20 ml Tq@all
----
Tran Thi Thu HaHANOI,
VIETNAM----
SPEC
IAL
EFFE
CTS
SPEC
IAL
EFFE
CTS
COLOR RESULT
GRADIENT BLUE SKYEXISTING SHADE
10N
FORMULA10 ml SV@10 + 10 ml Bl@all
----
Hsiang LoTAICHUNG CITY,
TAIWAN----
COLOR RESULT
SKY BLUEEXISTING SHADE
8N– 10N
FORMULA35 ml Tq@all + 5 ml Bl@all + 40 ml Clear
SPECIAL TIPSAdjust the amount of Clear depending on how blue you want your sky
to be. Can be used to correct unwanted warm underlying pigments.
----
Justin JavierNGEE ANN CITY,
REPUBLIC OF SINGAPORE----
COLOR RESULT
SMOKY SAGE EXISTING SHADE
10N
FORMULA40 ml NB@10 + 2 ml Gn@all + 1 ml NA@2
----
Mary TricanoSAYVILLE, NY
USA----
3938
COLOR RESULT
DEEP NAVY EXISTING SHADE
8N–10N
FORMULA50 ml VV@all + 30 ml Tq@all
----
Heather SlaybaughMADISON, WI
USA----
COLOR RESULT
ORIENTAL CHARMEXISTING SHADE
6A
FORMULA10 ml AB@9 + 20 ml VV@all
SPECIAL TIPSFor a more pearly effect add 10 ml Pk@all.
----
Chiu Chi Ho Sean CAUSEWAYS, HONG KONG----
SPEC
IAL
EFFE
CTS
SPEC
IAL
EFFE
CTS
COLOR RESULT
KIWI TWIST EXISTING SHADE
7N–10N
FORMULA30 ml NA@8 + 5 ml YY@all
----
Joel TagliaferriMILANO,
ITALY----
4140
COLOR RESULT
PEACHEXISTING SHADE
10N
FORMULA15 ml AB@9 + 5 ml YY@all + 2 ml Pk@all
----
Yuuijn HoSINGAPORE,
REPUBLIC OF SINGAPORE----
COLOR RESULT
LATERITIUMEXISTING SHADE
7N
FORMULA5 ml GK@all + 5 ml RR@all + 30 ml NA@8
SPECIAL TIPSAdding 30 ml NA@8 will make it more rusty.
----
Ian To KOWLOON CITY,
HONG KONG----
COLOR RESULT
ROSÉ EXISTING SHADE
8N
FORMULA100 ml BG@7 + 50 ml GB@9 + 10 ml Pk@all
----
Rosa HawkinsNEW YORK, NY
USA----
COLOR RESULT
DARK ROSEEXISTING SHADE
5N–8N
FORMULA40 ml RV@all + 40 ml NB@10 + 5 ml Bl@all
SPECIAL TIPSUse it on orange base.
----
Simon Pierre Daoust
MONTREAL, CANADA----
SPEC
IAL
EFFE
CTS
SPEC
IAL
EFFE
CTS
COLOR RESULT
BOTTLE GREENEXISTING SHADE
10N
FORMULA10 ml NA@2 + 10 ml Tq@all + 30 ml SV@10
----
Tran Thi Thu HaHANOI,
VIETNAM----
COLOR RESULT
GALAXY GLAMOUREXISTING SHADE
8N
FORMULA5 ml YY@all + 5 ml Gn@all
----
Kana ChuangTAICHUNG CITY,
TAIWAN----
4342
COLOR RESULT
KPOP SKYBLUEEXISTING SHADE
8N
FORMULA2 ml Bl@all + 3 ml Tq@all + 5 ml Clear
----
Kana ChuangTAICHUNG CITY,
TAIWAN----
COLOR RESULT
TEARDROPSEXISTING SHADE
10N
FORMULA1 ml Tq@all + 1 ml Bl@all + 30 ml Clear
----
Christina UdesenTAASTRUP, DENMARK----
COLOR RESULT
DENIM BLUEEXISTING SHADE
8N
FORMULA10 ml Bl@all + 3 ml Tq@all + 3 ml BM@6 + 4 ml Clear
----
Kuku SohTAIPEI CITY,
TAIWAN----
SPEC
IAL
EFFE
CTS
SPEC
IAL
EFFE
CTS
44
---
SPECIAL EFFECTS---
COLOR RESULT
SPARKLE VIOLETEXISTING SHADE
10N
FORMULA30 ml VV@all + 10 ml Tq@all + 20 ml SV@10
----
Minnie KuoTAIPEI CITY,
TAIWAN----
SPEC
IAL
EFFE
CTS
SPEC
IAL
EFFE
CTS
47
COLOR RESULT
WET CONCRETEEXISTING SHADE
7N–10N
FORMULA75 ml SV@10 + 25 ml AN@5
COLOR RESULT
ABSOLUT GREYEXISTING SHADE
9N–10N
FORMULA4 ml NA@2 + 20 ml Clear
----
Heather SlaybaughMADISON, WI
USA----
----
Minna MakkonenHELSINGFORS,
FINLAND----
COLOR RESULT
SMOKY MINKEXISTING SHADE
8N–10N
FORMULA20 ml NA@8 + 1 ml Pk@all + 1 ml VV@all
SPECIAL TIPSFabulous on grey hair for smokey fashion colors. Apply formula onto the regrowth. For mid-lengths and ends dilute formula with 20 ml Clear.
----
Sharon NightingaleNOOSAVILLE QUEENSLAND,
AUSTRALIA----
---
GREY BEAUTIFYING---
INDIVIDUAL. INTENSE. GORGEOUS.Grey is a fashion statement.
From soft reflections to exciting shades, discover these amazing formulas and
play with grey.
GREY
BEA
UTIF
YING
4948
COLOR RESULT
ICY HAZELNUTEXISTING SHADE
White/grey hair
FORMULA40 ml SV@10 and Pixelation Technique with 12 ml NA@8
+ 3 ml BG@7
----
Christina KremplWELS,
AUSTRIA----
COLOR RESULT
LIGHT GREYEXISTING SHADE10N/grey hair
FORMULA10 ml AB@9 + 20 ml AB@6
SPECIAL TIPSFor more vibrance add 2 ml Pk@all or YY@all.
COLOR RESULT
BLUEBERRY MUSTARDEXISTING SHADE
10N
FORMULA20 ml NB@4 + 5 ml Tq@all + 20 ml Clear +15 ml BG@7 + 10 ml GK@all + 15 ml KB@7
SPECIAL TIPSJust mix and try on paper.
----
Anna Esping HelmFINSPANG, SWEDEN----
----
Natasa TonutSTARANZANO,
ITALY----
GREY
BEA
UTIF
YING
GREY
BEA
UTIF
YING
COLOR RESULT
SMOKY SHADOWEXISTING SHADE
10N
FORMULA30 ml SB@10 + 2 ml Bl@all + 10 ml Clear
----
Udo RitzSTEINHEIM a. A.,
GERMANY----
51
---
GREY REDUCTION---
FRESH. NATURAL. VIBRANT.As an expert, you know that retaining a youthful appearance doesn’t mean looking flat and dull.
Use these formulas to create hair colors that turn back a little time.
----
Marc SlengardBARNSTORF,
GERMANY----
COLOR RESULT
BLACK SHADOW EXISTING SHADE
4N–5N
FORMULA20 ml VV@all + 20 ml NA@2
GREY
RED
UCTI
ON
COLOR RESULT
OCEAN BLUE EXISTING SHADE
9N–10N
FORMULA20 ml Bl@all + 10 ml SB@10 + 1 ml NA@2
SPECIAL TIPSTry and define individual color on paper.
----
Sandra LorigBERLIN,
GERMANY----
ELUMENSHADE CHART
A
B
Bl
G
GK
Gn
K
KK
N
R
RR
RV
V
VV
Pk
Tq
YY
CLEAR
Ash
Brown or Beige depending on the level (up to level 6 – brown, lighter than level 6 – beige)
Extra Intensive Blue
Gold
Gold Copper
Extra Intensive Green
Copper
Extra Intensive Copper
Natural
Red
Extra Intensive Red
Red Violet
Violet
Extra Intensive Violet
Extra Intensive Pink
Extra Intensive Turquoise
Extra Intensive Yellow
Clear (not pigmented – no color character)
ELUMEN CODE NUMBER AND LETTER SYSTEM
Color Character
Color Group
Adjusted Level
Recommended Level (@all: suitable for all levels)
Elumen – Shade BK@6
Bright = Color Group
BK = Brown Copper
@6 = adjusted level 6
5–9 = suitable for levels 5 to 9
Lighter than the Natural Base Shade or Existing Shade
Desired target shade: Procedure:
On same level as the Natural Base Shade
Refer to Elumen Color Chart swatches.
Darker than the Natural Base Shade or Existing Shade
Refer to possible darkest shades of Elumen color chart on respective level. If desired target color is too dark to be achieved with Elumen, process an oxidative color service first to create required depth and follow with appropriate Elumen color service.
Pre-lighten the hair first using an appropriate GOLDWELL product and then proceed to complete the Elumen service.
PRODUCT OVERVIEW AND PROFESSIONAL TOOLSELUMEN PROFESSIONAL PRODUCTS:
Elumen Hair Color 200mLElumen combines color brilliance, vibrant gloss and superb durability without damaging the hair. Innovative technology with no need for peroxide.
Elumen Clean 250mLElumen Clean is a gentle skin stain remover and cleansing lotion specifically designed for use with Elumen.
ElumenLock 250mLElumen Lock is part of the Elumen Hair Color service and should be used immediately afterwards to:
» Reduce color fading during shampoo to prolong durability
» Remove excess color pigments from the surface of the hair
Elumen Prepare 150mLElumen Prepare is a pre-color treatment specifically designed to prepare damaged, highlifted or bleached hair prior to coloring with Elumen to assist in holding Elumen dyes in the hair to improve durability, shine and intensity.
Elumen Return 250mLElumen Return is a special hair color reducer specifically designed for use with Elumen Hair Color. It is able to reduce the color physically, rather than chemically, and is designed to be used after coloring to reduce unwanted depth, vibrancy or tone.
ELUMEN PROFESSIONAL TOOLS:
Elumen Applicator CombThe Elumen Comb attachment was especially designed to avoid scalp staining and can be used:
» Directly with the Elumen Hair Color bottle for
quick and convenient application when working
with a single shade formula
» Using multi-shade formulation mixed in the
Elumen Applicator Bottle
Elumen Applicator Bottle and Nozzle AttachmentThe Applicator Bottle allows for a multi-shade formula to be measured, mixed and applied, either with the Comb attachment or Nozzle attachment. The nozzle attachment is particularly convenient when applying Elumen to:
» Mid-lengths and ends of long, curly or thick hair
» For toning blondes
ELUMEN RETAIL PRODUCTS:
Elumen Wash 250mL or 1LElumen Wash is a care shampoo designed for the special needs of Elumen color – treated hair. It provides mild cleansing action with a specifically adjusted pH particularly suited to the unique Elumen color technology.
Elumen Care 150mLIs a light, leave-in, home care spray for use after coloring the hair with Elumen in the salon for the first time or regularly. It is most suitable to give:
» Improved combability and detangling
» Long lasting Elumen shine and color protection
Elumen Treat 125mL or 1LThis Elumen specific product improves the hair structure and maintains the special Elumen brilliance longer. Ideal for:
» Hair that is porous and needs extra conditioning
» Enhancing the benefits and effect of all Elumen shades
LIGHTBASE
KB@7 BG@7 GB@9 NB@10 NA@8 AB@9
3
5
4
6
7
8
2
9
10
BRIGHT
KB@7 BG@7 GB@9 NB@10 NA@8 AB@9 SB@10 SV@10 AB@6 BM@6 NG@6 BG@6 BK@6 BR@6 NA@2 NB@4 NB@5 AN@5 YY@all GK@all KK@all RR@all Pk@all RV@all VV@all BI@all Tq@all Gn@all CLEAR
clear
DEEP PURE CLEAR
3
wIThouT hEAT wITh hEAT
20min30min
PRoC
ESSI
NG T
IME
hAIR dRY
3
hAIR TowEL-dRY
1
23 33
4
WASH
LOCK
CARE
TREAT
1
2
34
5
6 7
3
4
hAIR TowEL-dRY
2x ShAMPoo
3
4
1
2
34
5
6 7
3
WAS
H
5min
3
4
1
2
34
5
6 7
3
LOCK
5
3
4
1
2
34
5
6 7
3CA
RE
TREA
T
ELUMEN PRODUCT USAGE
©20
14 K
ao U
SA In
c.
#
3499
51A
S
STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen Shade bottle, or Elumen mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.
STEP 3:Process with heat for 20 minutes or without heat for 30 minutes.
STEP 1:Brush Hair to detangle. Hair should be Dry or Towel dried. Use Elumen Prepare after highlighting/highlifting service or as a precolor treatment for damaged hair.
STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen Wash. Towel dry thoroughly.
STEP 5: Evenly saturate the hair with Elumen Lock, comb through and process for five minutes. Rinse thoroughly and condition with Elumen Care or Elumen Treat.
For further information please contact your Goldwell consultant. | goldwell.com
Goldwell is part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
3