ellis jones - connectingup 2013 - challenging stereotypes through online engagement
TRANSCRIPT
cotaqld.org.au | ellisjones.com.au
Challenging stereotypes through online engagement
Mark Tucker-Evans, CEO, Council of the Ageing (QLD)
Rhod Ellis-Jones, Principal, Ellis Jones
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
Non-profits online: the challenge
—Complex communications function
—Empower people
—Solve problems
—Attract funding
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
Engagement & participation
Digital campaigns allow us to:
- Bring attention to an issue online
- Gather support around the solution to the problem
- Raise funding
cotaqld.org.au | ellisjones.com.au
Fast forward
—Adoption of technologies and new media is accelerating
—Behaviour very different in 12 months:
– Since last year, Facebook’s 800 million user base has hit the 1 billion mark.
– Australians have the second-highest per capita uptake of smartphones in the world.
– 1in 5 older Australians used a tablet device in 2012 compared with 1 in 50 just a year earlier.
cotaqld.org.au | ellisjones.com.au
Older people online - Report
—Challenges perception of older person use.
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
The opportunity
“With just under 1.4 million Victorians over the age of 55, companies and healthcare providers that assume older people are not active online are at the very least squandering opportunity and at worst creating barriers to participation.”
~ Kate Crawshaw, report author, Ellis Jones.
cotaqld.org.au | ellisjones.com.au
COTA Queensland
—Member of the Federation of Councils on the Ageing.
—Work closely with government and key stakeholders to create age-friendly cities and communities.
cotaqld.org.au | ellisjones.com.au
Age-friendly
—Outdoor spaces and buildings
—Transportation
—Housing
—Social participation
—Respect and social inclusion
—Civic participation and employment
—Communication and information
—Community and health services.
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
Tools & tactics
—Visual storytelling
—UGC
—Engagement – ask for a response
—3rd party advocacy
—Media relations
—Blogger outreach
—Facts/trivia
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
cotaqld.org.au | ellisjones.com.au
Things to consider
—What is your organisation’s key purpose and how can your online communications activity achieve this?
—Strategic decisions: resources and capacity will determine your digital and social media networking capability.
cotaqld.org.au | ellisjones.com.au
Thank you
cotaqld.org.au
Twitter: @COTAQld
ellisjones.com.au
Twitter: @EllisJonesLive
LinkedIn: Ellis Jones