Get Bellafied

INTRODUCTIONl

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INTRODUCTIONl

Bella Rene is a fashion design firm whose main focus is plus size woman. They stand out from the crowd because they offer clothing up to size 28 while most designers will stop at size 24 or 26. They also go the extra mile and create clothing in fabrics that most designers will not create for plus size women. They stand out from the crowd and go above and beyond what is considered acceptable for plus size women!

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TABLE OF CONTENTSResearch Introduction...................8 Research Paper...............10 Creative Brief.................12 SWOT Analysis.............14

Style Guide Logo Variations..............18 Logo Colors....................20 Logo Restrictions...........22 Logo Don’ts...................24 Typography...................26

TABLE OF CONTENTSDesign Solutions Social Media.....................32 Mobile App........................34 Televised Fashion Show.....36 Billboards..........................38

References Image References.............40

RESEARCH

RESEARCH

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1. Introduction

2. Research Paper

3. Creative Brief

4. SWOT Analysis

INTRODUCTIONBella Rene is a fashion design firm that was established in 2007 by Kenyatta C. Jones. Their main focus is clothing for plus size woman. They stand out from the crowd because they offer clothing up to size 28 while most designers will stop at size 24 or 26. They also go the extra mile and create clothing in fabrics that most designers will not create for plus size women. They stand out from the crowd and go above and beyond what is considered acceptable for plus size women!

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INTRODUCTIONThe purpose of the document is to discuss how Bella Rene stands apart from the competition and what can be done to improve their standing in market. Bella Rene stands apart from their competition because they are willing to create designs in extended sizes and offer fabrics and patterns that other don’t.

RESEARCH PAPERR

Bella Rene is a plus size fashion design firm located in Atlanta, Georgia. The company was established in 2007 by Kenyatta C. Jones. Their clothing line provides fashions for women in sizes 10-28. Kenyatta is focused on empowering women through fashion and helping them to look their best. Not only does she want to knock down the fashion barriers, but she wants to kick them in wearing any of her 300 pairs of stilettos.

The plus-size women’s clothing industry is a fast growing industry. Plus size clothing starts at size 14 but there are some designers! who don’t consider this to be plus-size. According to a report published on IBIS World, “over the next 10 years there will be an average annual growth of 4.4%”(Plus Size Women Clothing Stores). There has been a lack of stylish clothing for full-figured women and most designers will not create clothing in larger sizesbecause they don’t believe that larger women should be allowed to wear them.

The Bella Rene brand is expanding and was most recently portrayed on the WETV series House of Curves. This show follows the lives of the designer and her co-workers. We get a glimpse into what it takes to run and develop a successful clothing line. You tell that she has a true passion and drive for what she does. The fact that she is a plus size woman herself proves that she understands the needs of a woman of a larger size.

The current compeition for Bella Rene includes Monif C, Tru Diva and Shavonne Dorsey. Bella Rene stands out from the competition because they offer their fashions in sizes and styles that other designers would not consider for the plus size woman. Other designers will stop at size 22 or 24 but Bella Rena offers extended sizes to size 28. Bella Rene could increase their standing among the compeition by improving their online image. Their website needs to be updated to a cleaner and fresher look and they need to clean up their social media sites and become more interactive with their clients online.

RESEARCH PAPERR

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Theme for Campaign Project for Thesis:

Bella Rene is a fashion design firm whose main focus is plus size woman. They stand out from the crowd because they offer clothing up to size 28 while most designers will stop at size 24 or 26. They also go the extra mile and create clothing in fabrics that most designers will not create for plus size women. They stand out from the crowd and go above and beyond what is considered acceptable for plus size women.”

CORPORATE PROFILE

CREATIVE BRIEF

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MARKET POSITION

Bella Rene is a plus size fashion design firm located in Atlanta, Georgia. The company was established in 2007 by Kenyatta C. Jones. Their clothing line provides fashions for women in sizes 10-28. Kenyatta is focused on empowering women through fashion and helping them to look their best.

Bella Rene is #2 among its competitors according to Facebook Rankings

Competitors (with Rankings): Shavonne Dorsey #4 Monif C #1 Tru Diva #3

CREATIVE BRIEF

MARKET POSITION OBJECTIVE

Bella Rene’s current design lacks the style and design that goes into their clothing line. The current website does not allow for much interaction from the client and is not professional done. Their social media sites lack a professional feel and are not updated as much as they should be. The campaign will focus more on what makes Bella Rene unique and expand on the Bellafied concept and improve brand awareness and improve the market share of the company.

TARGETAUDIENCE

Plus size women Ages 18-45

SWOT ANALYSISS

STRENGTHS

OPPORTUNITIES

• Fashions showcased on WETV’s House of Curves

• Offers Extended Sizes• Specialized Fabrics• Fashion Risk Taker• Customer loyalty• Quality Products

• Increase social awareness• Increase online sales• New product development• Expand to international areas

SWOT ANALYSISS

WEAKNESSES

THREATS

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• Website and social media sites lack a professional look and feel

• Needs improved marketing strategy

• Non-existant overseas market

• Economy• New competition threats• Market Trends and changes• Counterfeit/Cheaper items

STYLE GUIDE

STYLE GUIDE

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1. Logo Variations2. Logo Colors3. Logo Restrictions4. Logo Don’ts5. Typography

LOGO VARIATIONS

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Primary LogoThe primary logo is Bella Rene in black and the star in magenta with white letters

Logo VariationsOther versions of the logo have been created but there are limitiations to their use.

The single color options are available for when the two color logo will not reproduce well.

The lighter pink transparent version of the logo should only be used as a watermark and should not be used as a primary option for print documents.

LOGO VARIATIONS

LOGO COLORSS

PANTONE0%,100%,0%,0%

CMYK0%,100%,0%,0%

RGB255, 0, 255

HTMLff00ff

PANTONE0%,0%,0%,100%

CMYK0%,0%,0%,100%

RGB0, 0, 0

HTML000000

PRIMARY COLORS

LOGO COLORSS

RGB255, 153, 255

HTMLff99ff

PANTONE0%,40%,0%,0%

CMYK0%,40%,0%,0%

SECONDARY COLOR

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LOGO RESTRICTIONSS

Minimum Logo Width

1.5 in (38.1mm)

When reproducing the Bella Rene brand never represent logo any smaller than the minimum 1.5in (38.1mm) width indicated here. To maintain legibility of the identity’s elements, the minimum size may need to be increased depending on the type of reproduction process used.

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LOGO RESTRICTIONSS

To maintain the visual impact never place any graphic or typographic element closer than the minimum clear space indicated.

Minimum Clear Space

To ensure the prominence, clarity and visual impact of the Bella Rene brand mark, please adhere to the following guidelines regarding acceptable clear space and size

LOGO DON’TSs

DO NOT: Move the star from the approve location

DO NOT: Recolor the star and leave the space in the letters a different color

DO NOT:

Stretch or distort the logo

DO NOT: Add graphical elements

LOGO DON’TSs

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TYPOGRAPHYMyanmar MNMINION PRO

TYPOGRAPHY

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Myanmar MNARIAL

MINION PROGreat Vibes

TYPOGRAPHYY

PRIMARY LOGO TEXTMyanmar MNAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890RegularBold

BODY COPY TEXTARIALAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

RegularBoldItalicBold Italic

TYPOGRAPHYY

USED FOR HEADLINE TEXT ONLYMINION PROAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890Regular ItalicBold MediumBold Italic Medium ItalicBold Cond SemiboldBold Cond Italic Semibold Italic

USED FOR GET BELLAFIED SLOGAN ONLY

Great VibesAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Regular 29

DESIGN SOLUTIONS

DESIGN SOLUTIONS

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1. Social Media2. Website & Mobile App3. Televised Fashion Show4. Billboard

SOCIAL MEDIAS

Social Media is a growing trend and the most popular way to interact with clients and potential customers. For the Bella Rene brand, we will improve the social media experience and focus on creating a look that is professional and engaging for customer.

SOCIAL MEDIAS

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MOBILE APPS

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MOBILE APPS

A mobile app will be created to give the consumer to experiment with designs and styles to find the perfect look and fit just for them. They will be able to upload a photo and see how they will look in the designs. You can also mix and match designs to see what looks best together. Once you find the perfect look, you can checkout right from the app.

TELEVISED FASHION SHOWW

Fashion shows help to create a buzz around the product and gives the audience an experience like no other. Offering a televised fashion show opens up the audience to people who for one reason or another would not be able to attend the live show. They would have the option to tape it for viewing a later time and the videos could also be sold.

TELEVISED FASHION SHOWW

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BILLBOARDS

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BILLBOARDS

Billboards and bus stop signs would be placed in areas with a high traffic volumes. This would include inside malls, outside fashion districts and along certain bus routes.

REFERENCES

REFERENCES

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Image References:Smart Phone: http://all-free-download.com/free-vector/vector-misc/smart_phone_311491.html “

Dress Icon: http://all-free-download.com/free-vector/vector-icon/clothes_icon_311340.html “

Fashion Icons: http://all-free-download.com/free-vector/vector-silhouettes/clothing_silhouette_02_vector_161876.html “

Shopping Icons: http://all-free-download.com/free-vector/vector-icon/shopping_icons_311074.html “

Music graphic: http://all-free-download.com/free-vector/vector-misc/color_music_key_symbols_01_vector_161558.html “

TV: http://all-free-download.com/free-vector/vector-misc/electronic_office_products_vector_155708.html “

Stage: http://all-free-download.com/free-vector/vector-misc/beautiful_stage_curtain_vector_154033.html”

www.BellaRene.net