ELLIE HUGHES

PORTFOLIO

CONTENTS

1. Personal Proflie

2. Social Chain Brief

3. Customer Proflie Brief

4. Brand Information

5. Competitors

6. Instagram Inspiration

7. Stack Posts

8. Campaign One

9. Campaign Two

10. Target Influencers

11. Fashion Film Brief

12. Customer Profile

13. Garmet Page 1

14. Garmet Page 2

15. Impact of video

16. Platforms

17. Digital Promotion

18. Story Board

19. Final Videos

20. Conclusion

21. Target Influences

22. Photography

23. Life At Your Feet

24. Lucie Crewdson

25. We Are Cow

ELLIE JANE HUGHESCREATIVE CV

CONTACT ME

07540846969

9 Rhydwen Farm Mews, Dyserth Road, RhylNorth Wales

ellieh94@googlemail.com

University course: Fashion Brand Pro-motion combined with Photography.

DOB: 23/06/1996

PERSONAL PROFLIEI love fashion, photography and Art. I am currently in the University of Central Lancashire studying

Fashion Brand Promotion combined with Photography. I have always grew up with a huge love for fash-ion since I can remember and I knew straight away thats what I wanted my career in. I also did Fashion Textiles as an A Level in my Sixth Form which I really enjoyed and attended a summer school in 2012 at Theatre Clwyd which involved; working alongside professional threate clothes designers. I have worked with Gola to design 3 new collections which resulted in over 30 designs that I had to do myself as well as research and presenting. I have also worked in industry with Graze and came up with a campaign over

social media to make Graze more well known and create a wider target audience. I am very interested in editing when it comes to Photoshop and illustrator I have been using them for a few years now and would say I am at a professional level of experience, I use these tools nearly every

day to create reports, magazine layouts, styling boards etc..I also love to edit films. I work extremely well on iMovie and know all the tools within iMovie and how to use it. I have created fashion films for mens

fashion wear such as social media videos (snapshot, Facebook, Instagram) and also website films. Before I started university I did a week work experience at Peacocks Store to get some retail experience

and my manager said I was the best work experience pupil they ever had. One month after my work experience I was invited for an interview and I got a part time job which was very rare as Peacocks had never hired anyone before 16 before. Shortly after I got a job in River Island as I wanted to try and get

more and more into the fashion industry and work with trends and promotion. I help to put up window displays and came in early to do visual merchandising with my other employees as they thought my eye

for fashion would have a good impact on the promotion of the store.I also enjoy photography, I have done photography work for designers such as Lucie Crewdson and Han-nah Made In Wales. For Hannah this work was voluntary and I photographed her patchwork quilts and

all the profits made were donated to Marie Curie and Pitt Hopkins Syndrome.

EDUCATION

St. Brigids, Denbigh2006-2012

Eirias High School, Colwyn Bay2012-2014

University of Central Lancashire2014-Present

ACHIEVEMENTSJune 2012GCSE 8 A*-C

2013AS Levels Pass, Pass, A, C

2014 A Levels Pass, Pass, B

2015 PresentTarget Grade 2:1

WORK EXPERIENCE

ADDITIONAL ACHIEVEMENTS Swimming Level 1-10Duke of Edinburgh Bronze Level 2 Diploma in Public Services DistinctionSt John Cymru Wales Young Lifesaver Senior Award Combined Cadet Force Army Proficiency Certificate

19th Nov-April 2012

Peacocks StoreSales Assistant

July 2nd-May 2012Brantano ShoesSales Assistant/Shoe Fitter

May-September 2012 River IslandSales Assistant

September-Present

B&QSales Advisor

ADDITIONAL ACHIEVEMENTS Swimming Level 1-10Duke of Edinburgh Bronze Level 2 Diploma in Public Services DistinctionSt John Cymru Wales Young Lifesaver Senior Award Combined Cadet Force Army Proficiency Certificate

BRIEF: To develop a 2 week social strategy/campaign for the brand Graze. Graze are looking primarily at creating a buzz around the contents of the boxes, the campaign needs to show the boxes as EXCITING,

RELEVANT, and obviously tasy.

My name is Alica Green. I am a 27 year old P.E teacher in St.Brigids School in Denbighshire. I have been working here for about 3 years now and it is an only girls school. I really enjoy working here, its a lot of fun and I have a really good connection with the girls that I teach.My hobbies are running and playing netball, I do this in my own time and this is what I like to do lessons on sometimes within school time. I really enjoy netball because I like working as a team, I enjoy long distance running as well because I fund it very relaxing and therapeutic when I get to run on my own. As I am very much into my fitness I am also very into my healthy eating. I always make sure I have my 5 a day and I like to snack on healthy foods. I have 2 sons, age 4 and 7 who I love very much. I am trying to get them into fitness as much as I can because I feel like start-ing at a young age will have a big effect on them. Their dad really enjoys football so thats what we have decided to try and get the boys into.

Graze was started by seven friends sick of chips and candy, who wanted a better way to snack.

We quit our jobs and camped out in a friends spare room for months and after a lot of hard work, graze.com was born - snacks that show off the tasty side of health and are delivered directly to you.

moving to the graze kitchenthe graze foundersFast forward a few years and we have developed a range of over 100 delicious snacks and designed an intel-ligent algorithm, that we call DaRWIN, to customize each and every box specially for you.

COMPETITORSThese are some of Grazes main competitors.

Nutri Grain

Go Ahead

GEO BAR

Sanck A Jacks

These are Grazes main competitors because they all involve some sort of fruit. The majority of the com-petitors mentioned do come in packs for example a 5 pack of bars. With Graze they bring something

different to their competitors because they give their products in a box. With these other products as well they come with flavours and one product inside. For example with a Nutri Grain bar if you are to have one

of these you will just a bar with the flavour chose. With graze they give you a variety of products with-in the box of the flavour that you chose to have. As Graze do have so many different competitors they have to keep coming up with ideas to make them

unique in their own way and ways that their consum-ers will notice them and buy their products and not

move onto competitors products.

INSTAGRAM INSPIRATION

For my instagram inspiration we wanted to go for a lifestyle blogger theme. We wanted to our campaigns to be on lifestyle instagram accounts because healthy foods are almost always on their proflies. We really like the way that there Instagrams are layed out. They all have a similar colour theme within the images and tnats what we like about it. We like that she is a food, travel and lifestyle blogger as well as an instagram page.

STACK POSTS

These are some stack posts from the company called STUDIO LBW. We really liked these images from this account because they were very interesting to analyize. We really like the way that it is made up from 6 different pictures so that the final result of the stacked post look really unique. We thought that this could use this because it is a very exciting and fun idea of making consumers excited about a brand. By doing a stack post and uploading different pictures that different times it will give the customers something to look forard to when they see the next photo because it will all add up to something unique in the end.

STACK POSTS

CAMPAIGN ONE

Graze Box to collaborate with V Festival.We have decided on 2 ways we can work with this so that there is a variety of images. The first idea

we have decided is for influencers who have been to a festival before to create a stack post made up of 4 images like so and for each caption to contin-ue the story of you being able to win 2 VIP tickets

if you purcahse a Graze Box.We will also ask them to use the hashtag

#GrazeAtV

CAMPAIGN TWOInfluencers will create snapshot videos with imag-

es being shown one after the other of DIY recipes using Graze Box ingredients.

Audio will be added, this will include sounds such as chopping boards, pouring liquids etc

The captions need to be innovative and fun.

First we weat then we do everything else

To boost the sales of Graze the influencers will also add a discount code in the caption so that

you can receeive your own box and recreate vide-os.

Use BAKINGWITHGRAZE25 to receive 25% off your first Graze Box, and tag e in your video

creations!

These are the target influences we are amazing our campaign at. This is what we would want the influences to say when promoting our brand.

Love my amazing new Graze Box FULL of delicious and healthy ingredients which are FAB for healthy snacking!! Not only that, but now I have purchased this I am automatically put into a competition to win V Festival tickets AND VIP Passes as soon as I post a photo of my

Graze Box and #Graze@V EVERYONE GET INVOLVED!!!!

Fashion Film

BRIEF: For this project we were required to create a fashion film based on a menswear brand of our choice. We chose

Asos Marketplace because it gave us a variation and a wider customer base to work with. Here is our project process

leading to our final outcomes.

These are the original style garmets that we looked at. We chose these because they are part of the skater boy look. We really like the brands that are included in these imag-es and we want to involve as many brands like this as possible. As for clothing we also wanted to involve a lot of accessories such as hats, bags and shoes. When looking at these on our garmets board we then went on to make an-other board that had a better idea on what we wanted to include in the videos and this is the next board.

IMPACT OF VIDEO

For the impact of this video we wanted to target to try and and get a wider audeince and consumer from the videos that we have created. We wanted the videos to make the audience get excited about the new S/S collection that is due to come out. We made this video very fun and exciting as much as we could so that everyone can get as excited about it as much we do. We have used close ups on the videos so that we can aim to a wide variety of brands and promote them on our Asos Marketplace videos.

PLATFORMS

DIGITAL PROMOTION

For our digital promotion we put our videos on Facebook, You-Tube and Instagram. We did this because these are the 3 biggest social media platforms around at the moment. We thought that

this would be a good because these are sites that are used so often on an everyday basis. We can also put links on these sites

to the actual page they would be purcashing from.

STORY BOARD

These are our final editted and completed videos. The main video is the one with the ASOS MARKETPLACE logo. This is the film that will be on the majority of the social media that we are putting it on. The other videos are ones that we are trying to get our hashtag ac-

corss with. By using these hastags it will bring the target audience in closer and get a wider vareity of people watching our videos.

CONCLUSIONFOR THE CONCLUSION OF THE VIDOES I WAS REALLY HAPPY

WIHT THE VIDEOS THAT WE CREATED. I FEEL LIKE THIS WORKS REALLY WELL WITH WHAT WE AIMED TO COMPLETE. I THINK

THAT THE EDITTING AND THE MUSIC OF THE VIDEOS GOES RE-ALLY WELL AND I WOULDNT CHANGE THAT IF I WAS TO DO IT

AGAIN.

These are the target influencers that we chose these influencers becasue they dress a certain way and they have a theme through out there instagram. We really like the colours that they use within there posts as its all got a colour theme through out. We really like the colours and accessories that they use in their images because this is the sort of thing that we are trying to get accorss with our videos.

OPEN BRIEF: We are required to do an open project. This means that we can choose what we want to do and we can also choose the outcome that we want to use.

LUCIE CREWDSON PHOTOGRAPHY

PROJECT

Ellie Jane Hughes

07540846969ellieh94@googlemail.com