MEDIA KIT 2021

ELLE

ELLE is for INDEPENDENT, INTELLIGENT and ENERGETIC CHARACTERS who LOVE FASHION AND BEAUTY.

ELLE points out relevant issues that concern us all and seeks to be democratic, innovative, diverse and inclusive. ELLE IS YOUNG BUT IT HAS HISTORY.

ELLE IS THE WORLD’S LARGEST FASHION MAGAZINE, a brand that SEEKS TO INSPIRE, EXPLORE and CELEBRATE STYLE in different aspects.

THE CONTENT IS PROVOCATIVE, INCLUSIVE, INNOVATIVE, DIVERSE and aspirational, but also accessible.

ELLE speaks to a MILLENNIAL AUDIENCE, as well to the CENTENNIALS, without losing focus on the previous generations.

WE GENERATE TRENDS and we are PIONEERS in what we do. We are the segment brand that PRODUCES more LOCAL CONTENT (90%), CUSTOM-MADE for our readers and commercial partners. The quality of our product competes at the INTERNATIONAL LEVEL, with multiple medals from the SOCIETY OF PUBLICATION DESIGNERS and with honorable mentions every year.

ELLE

ADVERTISING SHARE

35 % In same segment media

MARKET LEADERSHIPINSIGHTS

PRODUCTSDIGITAL: Standard display, richmedia y richmedia premiumVideoOriginal video: Sponsorships and content integration in ELLE Test y ELLE Looksazo.Social MediaBranded content

PODCAST: Sponsorships and content integration in Hablemos de moda: ELLE Podcast

EVENTS: Comprehensive packages

PR: Influencer marketing / AnnouncementsCustom-made projects according to the needs of your brand.

MAGAZINE: Traditional pagesInsertsCreative artsBranded content

HABLEMOS DE MODA: ELLE PODCAST The first fashion videopodcast in Mexico with Claudia Cándano, Raúl Álvarez and Jordi Linares, speaking in a relaxed tone about key moments in the world of fashion and pop culture. This podcast in video format, which sometimes introduces guests, addresses current issues such as the awards season and some other timeless subjects from the world of fashion. 19th position on top of the Spotify Art Podcasts’ category.

ELLE TESTFashion experts test makeup and skincare products to tell us about their first-hand experience. During the moments or days that would be necessary, they will be recorded to demonstrate the results.

ELLE LOOKSAZOCelebrities share with ELLE andits audience the 10 most iconic looksof their careers.

ORIGINALS

Consider they have their own style, they like to feel different and to be leaders, they are the first ones to try new products and they like to have the latest in fashion, beauty and technology.

PRINTPROFILE

77% A/B 23% C+

73% WOMEN27% MEN

20% 25 TO 3547% 35 TO 4430% 45 TO 6447% is single

27% has postgraduate studies or master’s degree

23% is within the general management area

SUBSCRIBER INVOLVEMENT

POINTS OF SALE NATIONAL DISTRIBUTIONMONTHLY FREQUENCY

PRINT RUN

READERS

234.00065.000

43% Mexico City20% Rest of the country14% Estado de México4% Nuevo León4% Puebla6% Guerrero9% Jalisco

Starbucks, Sanborns, Walmart, Superama, La Comer, City Market,Fresko, HEB, VIPS, Newsstands

PRINTPROFILE

The categories most closely related with our audience are: 62% MEDIA AND ENTERTAINMENT / 56% SHOPPING / 55% GASTRONOMY.

The segments with more predisposition to purchaseare: 16% CLOTHING AND ACCESORIES FOR WOMEN/ 11% DEVICES / 6% SHOES / 9% TRAVEL AND ACOMMODATION

DIGITAL MONTHLY AUDIENCE

SESSIONS

UNIQUE USERS

WEBSITE

VISITED PAGES

+1.7M

+1.6M

+2.1M

22% 18 TO 2434.5% 25 TO 3419% 35 TO 44

SOCIAL MEDIAAUDIENCES

YOUTUBE

TWITTER

FACEBOOK

INSTAGRAM

PODCAST LISTENERS:

+15K+600K

+ 760K

+310K31,447

2021JANUARYREPORTS:-WELLNESS: EAT WELL TO START THE YEAR-EXERCISE ROUTINES-2021 - POST COVID FASHION-NEW BEGINNINGS

MAY

JUNE

FEBRUARY-FASHION ISSUE-NEW SEASON : TRANSITION TRENDS-THE BEST OF LINGERIE-THE NEW DATING-BEAUTY TRENDS SS21-FASHION WEEK

MARCH

APRIL

REPORTS:-FEMINISM: THESE ARE THE CHARACTERS WHO REPRESENT IT-HAPPINESS INDEX (ELLE INTERNACIONAL)-SPRING IN ALL ITS MODALITIES-BEAUTY IN TERMS OF FEMALE FREEDOM-SPRING CLEANING: GET RID OF WHAT NO LONGER WORKS FOR YOU (CLOTHES, BEAUTY PRODUCTS, ETC.)

-SUSTAINABILITY SPECIAL-SPRING/SUMMER FRAGANCES-ACTUELLE CHILDREN, STYLE ICONS-ART AND FASHION

-BEAUTY SPECIAL: THE BEST OF THE SEASON-WELLNESS RETREATS (SPACES TO REGAIN HEALTH)-THE TOP TEN OF BEAUTY PRODUCTS-ACCESORIES SPECIAL (BAGS, SHOES, JEWELRY NO JEWELS)

-PRIDE SPECIAL-BEACH BODY-SWIMSUITS-THE SUMMER THAT WE DIDN’T LIVE IN 2020-BEACH HOTELS-ELLE MAN

EDITORIALCALENDAR

2021JULY-INTERNET ISSUE-PERFECT TAN-PRE FALL 2021

NOVEMBER

DECEMBER

AUGUST-HAIR: BRINGING IT BACK AFTER SUMMER-DENIM ISSUE-FASHION BASICS

SEPTEMBER

OCTOBER

-JEWELRY AND WATCHES SPECIAL-THE BEST OF FASHION AND BEAUTY FW21-FASHION AND BEAUTY LOCAL SHOPPING.

-BREAST CANCER-PERFUMES-HALLOWEEN AND DAY OF THE DEAD

-CRUISE 2022 COLLECTIONS-THE PARTIES TO COME-FASHION AND BEAUTY GIFTS GUIDE-WINTER SKINCARE

-HOLIDAYS 2021-THE BEST OF THE YEAR 2021-TIPS TO END THE YEAR LOOKING PERFECT (BEAUTY)-PREDICTIONS 2022

EDITORIALCALENDAR

2021

JANUARYFITNESS/WELLNESS

MAYCOOL MOMS

JUNEPRIDE

JULYSUMMER

AUGUSTSKINCARE

OCTOBERHALLOWEEN THE WHOLE MONTH

NOVEMBERBRIDAL

DECEMBERMINDFULNESS / RECAPS OF THE YEAR

SEPTEMBERLOCAL TALENT

FEBRUARYAWARDS SEASON

MARCHWOMEN

APRILBEACH AND DAYS OFF

DIGITALCALENDAR

ELLE WORKING CLUB is an always on digital content platform, live and on-demand, within the website of ELLE.MX.

The platform is focused on offering value content so that our audience can have tools to develop professionally in a successful way and learn more about the main trends in the world.

Thanks to the digital format, our scope will be the ELLE audience around the world and our speakers will be recognized experts specialized in various topics such as FASHION, MARKETING, BEAUTY AND BUSINESS.

EVENTSELLE WORKING CLUB

DIEGO ALBERTO ALEJO DEL MORAL DALEJO@EXPANSION.COM.MX COMMERCIAL DIRECTORVENTAS@EXPANSION.COM.MXTO DISCOVER ALL THE MEDIAKITS OF GRUPO EXPANSION VISITHTTPS://GRUPOEXPANSION.COM/MEDIA-KITS/

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