elizabeth shassere founder and ceo, textocracy ltd ... · textocracy' linking voices to...
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Elizabeth Shassere Founder and CEO, Textocracy Ltd.
@SMSTextocracy
2%
2%
.068%
Adults without broadband in the UK
(fixed & mobile)20%
People who don’t use their mobile handset to
access the internet39%
Adults in the UK without a smartphone
34%
Source, Q1 2015:
20%
80%
39%61%
34%
66%
“There are currently 10 million adults in the UK who cannot
get the basic benefits of being online – communicating, searching, transacting and
staying safe. And guess what? They are heavily skewed to the lowest
socioeconomic groups.”
Martha Lane Fox -doteveryone launch
Average number of SMS and MMS sent
per person per month
117
Source, Q1 2014:
Motivation, working memory, and decision making
The volume that fills in the gaps
• Have your say 24/7/365• Time-limited campaigns- “Start your message with #budget”
• Tell us what you think of the event today
You said, we did
Custom Reports
Elizabeth Shassere [email protected]
@SMSTextocracy