eliška vyhnánková - small businesses in a big social media world (babel camp 2016)
TRANSCRIPT
Small businesses in SUCH A big social media world BabelCamp 2016
Eliška Vyhnánková @annaud
It’s not about agencies and big budgets!
It’s about ordinary people who keep struggling
with social media
IS IT POSSIBLE FOR small and medium businesses
TO compete with budgets of big brands?
Big question!
WHO SHOULD DO OUR SOCIAL MEDIA MARKETING? HOW MUCH MONEY SHOULD we INVEST?
WHAT kind of SOCIAL MEDIA SHOULD we USE?
Frequently given questions?
THEY DON’T KNOW BASICS they are against social media
they are afraid of crisis communication they HAVE NO strategy
they don’t think about ROI
Main problems
INITIATE YOUR CLIENTS INTO SOCIAL MEDIA ESSENTIALS!
It’s quite simple ;)
yes, teach them!
clarify the basics
What should you do?
teach them how to talk with customers
What should you do?
show them there is nothing to fear
What should you do?
if they know what to do
TEACH THEM THE RIGHT METRICS
What should you do?
UNCOVER the hidden stars
What should you do?
SHOW THEM THE RIGHT TOOLS
What should you do?
get them used to workING with social media
What should you do?
supervise them
What should you do?
It can be paid ;)
BUT WHY? WHERE IS OUR MONEY?
Great question :)
BUT WHY?
Result? Happiness :) You
Clients
