E L E N A H O W L A D E R2019p o r t f o l i o

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HAND DRAWING

PAINTING

POSTER DESIGN

PACKAGE DESIGN

DEAD MAN WORKING doorstop

PRODUCT DESIGN Hanging chair

GREEN GOLD DESIGN Project

4 - 5

6 - 7

8 - 9

10 - 11

12 - 13

14 - 15

16 - 17

T A B L E O F C O N T E N T S

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HAND DRAWING

Drawing has always been the core of my ar-tistic and creative expression. It has a high im-portance for me as it is the base upon which I build an idea, communicate it to others and develop it towards the final product.

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“Elephant” 2013

White pen on black paper210 x 297mmExhibited December 2015 in Tampere, Finland

“It’s complicated” 2013

White pen on black paper210 x 297mmExhibited December 2015 in Tampere, Fin-land.Currently in a private collection.

“Magpie” 2015

Mixed media on black paper210 x 297mmExhibited December 2015 in Tampere, Finland

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“Filip” 2009

Material: Acrylic on canvasSize: 1200 x 1200mmExhibited February 2009 in Timisoara, Romania.Currently in a private collection.

“Tell-talle” 2014

Material: Acrylic on canvasSize: 1000 x 1200cmCurrently in a private collection.

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“One day” 2015

Material: Mixed media on canvasSize: 1000 x 700mm

PAINTING

Painting has always been one of my greatest passions.As I started painting from a very early age, my style has naturally evolved over the time. I now aim to convey complex thoughts into simple and powerful messages. Sometimes I also like to paint without much thinking; I then use na-ture and the mirror for inspiration.

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Touch and Play

“Nokia phone poster” 2013

Size: 210 x 297Tools used: Adobe IllustratorSchool project

“Demo Day” 2013

Size: 297 x 420Tools used: Adobe IllustratorEvent at Karelia University of Applied Sciences

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Innovation starts with understanding = Building the rich Problem space or rather the Opportunity space

(the wide space of ideas and opportunities for value creation)

CONV

ERGE

NT A

PPROACH

IMPLEMENTING

REALIZING

OPTIMIZING

CHOOSINGModifying the best solutions

GENERATING

The only failure is not to search for alternatives

CONCEPTUALIZING

Holistic solutions

DIVERGENT APPROA

CH

WHY:Rapid change, Competition, Networks = Wicked problems

OPPORTUNITY SPACE Implementing solutions

Realizing the business opportunities

Optimizing solutions for context

POSTERDESIGN

“Innovation Poster” 2013

Size: 700 x 1050mmTools used: Adobe IllustratorOn display at Karelia University of Applied Sci-ences

In my opinion poster design is one of the most enjoyable tasks a designer has to do. I created different posters for various occa-sions, school tasks, during my internship and as a freelancer. The design process is usually very similar. I do as much research as possi-ble about the event and gather the informa-tion the poster needs to contain, I write down key words as a starting point and create hand sketches followed by the digital version of the poster.

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PACKAGE DESIGN

“The Grenada Chocolate Company” 2013

Size of final product: 210 x 160 x40mmTools used: Adobe Illustrator and Rhinoceros School project

The goal for this project was to create a pack-age for a chocolate product. The Grenada Chocolate Company has a unique story that I found very inspiring. The small scale chocolate maker creates internationally award winning and certified organic dark chocolate produced by locals in Grenada. Sustainability is the core value for the company as they use solar power for most of their machines, and use a sailing boat to deliver their chocolate to the world. For this project I created an illustration inspired by their shipping process and I created using a 3D programme a chocolate box with my illus-tration on the cover.

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THEGRENADA

CHOCOLATECOMPANY

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DEAD MAN WORKING DOORSTOP

The goal of this project was to create a product that can easily be mass produced. The door stop was designed to be aesthetically pleasant and functional at the same time. I started the design process with hand sketches followed by technical drawing and 3D design. The pro-totype was developed using a 3D printer and was meant to serve as a sample for creating a silicone mould later on. Marketing materials were also created for promotional purpose.

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N O T

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TECHNICAL DRAWING

DRAWN BY:

DATE:

SHEET SIZE:

SCALE:

TITLE:ELENA HOWLADER

1.06.2013

A3

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DOOR STOP

DEAD MAN WORKING

DEAD MAN WORKING D O O R S T O P

“Dead Man Working” doorstop marketing material 2013

Size: 210 x 297Tools used: Adobe Illustrator and Rhinoceros School project

“Dead Man Working” doorstop technical drawing 2013

Final product size: 205 x 119mmTools used: Adobe Illustrator and Rhinoceros School project

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PRODUCT DESIGNHANGING CHAIR

The purpose of this project was to create a chair out of metal pipes. The hanging chair was inspired by the Egg Chair by Eero Aarnio. The concept evolved during the process, I had to rethink and change the design numerous times adding more and more pipes to create a stable structure. Working with metal and weld-ing for the first time was particularly interesting learning .The end result is quite satisfying, even though completed it still leaves room for future devel-opment. Time to completion: 8 weeks

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“Hanging chair” 2013

Material used: metal pipes and ropeTime to completion: 8 weeks School project

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GREEN GOLD DESIGN PROJECT

For Green Gold Design (GGD) I created the brand identity, from concept to logo design to final product as my bachelor thesis topic. GGD however, is more than a thesis project for me as I am one of the co-founder of the company. GGD tries to create responsible and environ-mentally friendly products without compro-mising aesthetics and affordability. The prod-ucts are created primarily out of jute designed in Finland and manufactured in Bangladesh. Product development is ongoing. The project has received Finnpartnership fund-ing in 2014.

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“Grow me a plant” bag and tag 2014

Material:jute / recicled paper (tag)Bag Size: 300 x 300 x 200mm

Green Gold Design stationary 2014

Material: recicled paper

www.elenahowlader.com