element's therapeutic massage strategy update 3 7_14_final
TRANSCRIPT
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Element’s Therapeutic Massage Strategy Update March 7, 2014
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Digital Marketing Solutions Goal 1:
Create buzz in marketplace about Element’s studiosSolution:
Consistent presence on preferred local news sites with highly visible placements
Goal 2: Incentivize users to visit Element’s studio’s and drive foot
traffic to locationSolution:
Add call to action on banner creative to encourage site visits and customers walking through the door
Goal 3: Establish a consistent presence in the marketplace
Solution: Implementing one consistent flight with heavy ups during
key time frames
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Elements Therapeutic-Creative Suggestions
• Widget type units with the below buttons• Add “spa location” type button • Map widget• Click to download Coupon
• Tie Banner creative to the landing page …….all things like this would allow us to infer foot traffic and drive users to the studio location
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Elements Atlanta, GA
• AJC.com • One (1) Day Health
Section Sliding Billboard and/ or Corner Peel
• WSBTV.com• One (1) Day Homepage
Skin
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Elements Therapeutic-Campbell, CA
• SiliconValley.com• Three Day Homepage Skin
and Sliding Billboard• Homepage and News
Section Targeted Media
• MercuryNews.com Run of Homepage
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Elements Cary, NC
• CaryNews.com• Seven Day (7) Homepage
Sliding Billboard • Seven Day (7) Floorboard
Position
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Elements Therapeutic-Charlotte,NC
• WBTV.com• One Day News Section Front
Takeover• Homepage and News Section
Targeted Media• WCNC.com
• One Day Rotating Sliding Billboard
• Homepage and News Section Targeted Media
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Elements Therapeutic-Cherry Hill
• Patch.com• Rotating Sliding Billboard• Rotating media across local
patch sites such as Cherry Hill, Cinnaminson and Collingswood
• 6abc.com• ROS Interstitial
• NJ.com• Rotating Media targeted to
Cherry Hill• Facebook Sidebar Display
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Elements Fairfield,CT• FairfieldCourant.com
• One (1) Day Health Section Takeover
• Standard Units • Sliding Billboard • Corner Peel
• NewHavenRegister.com• Rotating Interstitial • One (1) Day Homepage Sliding
Billboard • One (1) Day Homepage Skin • One (1) Day Homepage
Roadblock • Ctpost.com
• One (1) Month Heath section Sliding Billboard takeover
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Elements Ft. Wayne, Ind
• IndianaNewscenter.com• One Day Homepage Wallpaper• Rotating Media
• WANE.com• One (1) Day Homepage
Takeover • One (1) Day Homepage Sliding
Billboard
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Elements Highpointe, CO
• DenverPost.com• Rotating Interstitial • Homepage, News, Health
Section Targeted Media
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Elements Therapeutic-Littleton, CO
• DenverPost.com• Rotating Interstitial • Homepage, News, Health
Section Targeted Media
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Elements Therapeutic-Richardson,TX
• DallasNews.com• Rotating Media
• No change, one consistent flight has driven performance
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Elements Therapeutic- Riverdale,NJ
• Patch.com• Rotating Sliding Billboard• Rotating media across local
patch sites in Tri-Boro area• DailyRecord.com
• ROS geo-targeted to Riverdale
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Elements Therapeutic- Pinecrest
• NBCMiami.com• Rotating Sliding Billboard• Homepage, News, Lifestyle
Section Targeted Media
• CDS Custom Audience Targeting
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Elements San Antonio,TX HWY 281
• SACURRENT.com• One (1) Day Homepage Sliding
Billboard or Standard ads
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Elements San Antonio,TX NW Military
• SACURRENT.com• One (1) Day Homepage Sliding
Billboard or Standard ads
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Elements San Ramon,CA
• ContraCostaTimes.com• Rotating Interstitial • One (1) Day Homepage Sliding
Billboard • One (1) Day Homepage Skin • One (1) Day Homepage
Roadblock • San Ramon Patch.com
• Rotating Sliding Billboard
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Elements Therapeutic- Simi Valley,CA
• NBCLA.com• Rotating Sliding Billboard• Homepage, News, Lifestyle
Section Targeted Media
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Elements Therapeutic- Southglenn,CO
• Denverpost.com• Geo-targeted Interstitial• Homepage Section Targeted
Media
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Elements South Jordan, UT
• DeseretNews.com• One (1) Day Homepage
Corner Peel
• Sltrib.com• One (1) Day Homepage
Takeover • One (1) Day Health Section
Takeover
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Elements Therapeutic- White Plains, NY
• NBCNewYork.com• Rotating Sliding Billboard• Homepage, News, Lifestyle
Section Targeted Media• WestchesterMagazine.com
• Rotating Interstitial• Custom e-blasts• Rotating Media Across Site
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