elements of e-mail

8/14/2019 Elements of E-mail

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Elements ofe-mail


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scrivere mail efficaci in inglese

Business English:


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introduction


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assets!


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immediate

[ + ]


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simple

[ + ]


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direct

[ + ]


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borderless

[ + ]


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but


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spam

[ - ]


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& viruses, malware, phishing, etc

[ - ]


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> eroded trust

[ - ]


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information overload

[ - ]

n orma on over oa


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n orma on over oainformation overload


information overloadinformation overload


information overloadinformation overload





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?


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invest in trust


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cut information overload


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subject linepresentation

style & tone

content


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subject line


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be precise


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be precise

HELLO


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be precise

Re:

b


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be precise

b i


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be precise

Our meeting

b i


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be precise

Request

b i


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be precise

Appointment

b i


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be precise

Our appointment

be precise


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be precise

Our appointment tomorrow

be precise


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be precise

Our appointment tomorrow (Thursday 3 D

be precise


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be precise

Our appointment for Thurs 3 Dec

be precise


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be precise

Reschedule our appointment for Thurs 3 D

be precise


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be precise

Your order

be precise


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be precise

Your order Number 76r48598t6

be precise


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be precise

Your order with NOSTRA SOC. - Number 76

be precise


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be precise

Your order of 15 November 2009 with NOS

be precise


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be precise

Delivery of your order of 15 November 200

be precise


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be precise

Your order

+ Number 76r48598t6

+ 15 November 2009+ NOSTRA SOC.

+ Delivery

WHAT

+ which (exactly

+ and when+ with whom

+ what action

>


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>

increased trust

but also

increased information overload

be brief


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be brief

be brief


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be brief



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be brief


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be brief


be brief


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Delivery ofyour order of 15November 2009with NOSTRA

SOC. - Number 76r48598t6

be brief


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Delivery of order of 15 November2009 - Number 76r48598t6

be brief


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Delivery of order of 15 Nov 09:n 76r48598t6

be brief


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Delivery of order of 15 Nov 09: n 76r4859

be ordered


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be ordered


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Delivery of order of 15 Nov 09: n 76r4859


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be ordered


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delivery 4

order 1

15 Nov 09 3

76r48598t6 2

be ordered


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delivery 4

76r48598t6 2

15 Nov 09 3

order 1

be ordered


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order 1

76r48598t6 2

15 Nov 09 3

delivery 4

be ordered


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Order n 76r48598t6 of 15 Nov 09: Deliver


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subject line/

presentation

style & tone

content

presentation


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p

salutations


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you dont knowthe addressees nam


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Dear Sir or Madam

Lorem ipsum dolor sit amet,

consectetur adipiscing elit. Aliquam leo

lacus, ultrices quis, volutpat ut massa.

Yours faithfully

John Smith


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you knowthe addresseesname

(i) formal or neutral


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DearMr Brown




Yours sincerely

John Smith


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DearMs Jones




Yours sincerely

John Smith


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DearMs Catherine Jones




Yours sincerely

John Smith


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you knowthe addresseesname

(ii) informal


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Dear Catherine




Regards

John


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Hi Cathy




Best

John


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Dear Catherine

Hi CathyHello Cathy

Cathy

Hey CATH!

Yo

Sincerely yours

Best regardsBest wishes

Cordially

Regards

As everYours

Best

Love


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you are writing to agroup


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Dear Colleagues /Subscribers / Friends




Yours

John


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Dear All / Everyone




Yours

John


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Greetings




Yours

John

e-mail is not:


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avoid e.g.

expanded forms I am / she is / we do no


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missing letters mssng lttrs

IM abbreviations l8r / imho / fwiw

spelling errors raccomandation

no caps im italian

careless punctuation sentence end .start of n

unfinished sentences to be or not to ...

bad grammar he have two thing too d


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use: correct spelling

standard punctuation

standard capitalisation

correct grammar


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& use contractions:

Im/ shed/ theyve

thats/ whos/ wheres

isnt/ hasnt/ wont etc.

layout & format


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Dear Catherine

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmodtempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut

aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in

voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint

occaecat cupidatat non proident.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium

doloremque laudantium, totam rem aperiam.

Eaque ipsa quae ab illo inventore veritatis.

Regards

John

plain text


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Dear Catherine









Regards

John

aligned left


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Dear Catherine









Regards

John

space between paragraphs


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Dear Catherine









Regards

John


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subject line

presentation/style & tone

content

style & tone


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I am in grande gratitudine for the massive andimportante bundle of silk, which will bring lacrim

allegre to the eyes of molte bellissime signore Flo

Thank you for the consignment of fabric. It is up

your usual standard.

Caro Signor Keegan,

most respected and famoso mercante di Manchester.


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most respected and famoso mercante di Manchester.

Dear Sir

I am in grande gratitudine for the massive andimportante bundle of silk, which will bring lacrime

allegre to the eyes of molte bellissime signore Florentine

Thank you for the consignment of fabric. It is up to

your usual standard.

Please accept, signore, my most humble complimentsand sincerissimi good wishes.

Yours sincerely

direct English is good style


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simple words


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Short words are the best

and old words when short are best of a

Winston Chur


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help

assistance


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so

consequently


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if

provided that


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take part

participate

verbosity in prepositions


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to

for the purpose of


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if

in case


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after

subsequent to


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for

in favour of

short sentences


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% of people95%


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7-10 words in sentence

p p

who willunderstand

on first

reading

% of people75%


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in sentence15-20 words

p p

who willunderstand

on first

reading

% of people4%


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in sentence27+ words

p p

who willunderstand

on first

reading

few paragraphs


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Dear Catherine

max 4 paragraphs


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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod

tempor incididunt ut labore et dolore magna aliqua.








Regards

John

1

2

3

4

Dear Catherine

max 4 lines per paragraph


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{










Regards

John

2 {

{

{

4

2

1

Dear Catherine

but avoid 1 line 1 sentence paras


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Lorem ipsum dolor sit amet, consectetur adipisicing elit.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi.

Sed ut perspiciatis unde omnis iste natus error.


Regards

John

Dear Catherine

need more text?


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Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum

claritatem. Investigationes demonstraverunt lectores legere me lius quod ii

legunt saepius. Claritas est etiam processus dynamicus, qui sequitur

mutationem consuetudium lectorum. Mirum est notare quam littera gothica,

quam nunc putamus parum claram, anteposuerit litterarum formas

humanitatis per seacula quarta decima et quinta decima. Eodem modo typi,

qui nunc nobis videntur parum clari, fiant sollemnes in futurum.


Please see attached

> use an attachment


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John Smith bros.

23 High Street

Exampton

PS1 2TO

UK

Tel./Fax: +44 5678910

Cell: +44 789101234567

. .

e-mail

To: Catherine Jones ([email protected])

From: John Smith ([email protected])

Date: 2 December 2009

Dear Catherine

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum porta gravida mauris, ut sollicitudin

nunc adipiscing viverra. Curabitur sed mi nunc. Cras ac felis ligula.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Lorem ipsum

dolor sit amet, consectetur adipiscing elit. Nam elementum sem quis quam tincidunt eget vulputate ligula

tempor. Integer tempus adipiscing lectus, in venenatis metus ornare at. Praesent et leo arcu. Aliquam

erat volutpat. Phasellus non erat ac purus ullamcorper egestas. Aenean lacus augue, condimentum eget

ultrices vel, commodo quis libero. Etiam sed diam vel elit viverra dignissim. Ut a lectus eget arcu eleifend

elementum. Vivamus non tellus eu nisl aliquam lobortis at in libero.

Pellentesque porttitor egestas leo, ut posuere sem lobortis sed. Maecenas at mollis nunc. Morbi tristique,

purus vel tristique gravida, neque ligula sollicitudin sem, consequat facilisis orci arcu eget ipsum. Morbi


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subject line

presentationstyle & tone/

content

content


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a sentence is a unit ofthought


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a paragraph is athematic unit

1st paragraph


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- why you are writing

- what you want

Dear Saddam

Ive asked the UN to send some weapons inspectors. Please

show them all your secret places.


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NOTHING ELSE!


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2nd paragraph


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details

explanationinfo

Dear Saddam



There are 40 scientists. All are experts in biological


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p g

weapons; none are US spies. The leader is called Hans BlixHansll approach you if he has any needs. Theyll arrive atyour offices at 6am tomorrow morning.


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think about what your corresponden

really needs to know


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dont give too little info


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dont give superfluous info

3rd paragraph


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what you want, expanded

Dear Saddam





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Please let them into your secret places, introduce them tothe people on your weapons program. Especially, theyll

want to see your WMD dumps.

4th paragraph


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close

Dear Saddam





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Please let them into your secret places, introduce them tothe people on your weapons program. Especially, theyll

want to see your WMD dumps.

Sorry this e-mail is a bit late. My father sends his regards.


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apologies go here


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and social glue


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subject line

presentationstyle & tone

content/

conclusions


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be human


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make it easy for your corresponden


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use friendly language


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use just enough stuff


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use just enough words


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use just enough ideas


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use just enough info


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p.s.


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http://davidnicholson.posterous.com

some stuff we didnt have time for
http://davidnicholson.posterous.com/http://davidnicholson.posterous.com/


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initiative by:


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AlfaBeta

1Click2TrainWorking Communication

contact:
http://www.abtsi.com/en/http://www.workcomm.it/http://www.workcomm.it/http://www.oneclicktotrain.com/http://www.oneclicktotrain.com/http://www.abtsi.com/en/http://www.abtsi.com/en/


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[email protected]

www.davidnicholson.it
mailto:[email protected]://www.davidnicholson.it/http://www.davidnicholson.it/mailto:[email protected]:[email protected]

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