elements of design
TRANSCRIPT
The Elements of
GOOD Design
Principles and Elements
• Elements are “parts” of the design• Principles are the “rules” for using the parts– We will be learning how to identify the elements
and then apply the rules (principles) to create GOOD design
• Overall Goal => Harmony
Elements Principles
Space Proportion
Line Scale
Form/Shape Balance
Texture Rhythm
Pattern Emphasis
Color Harmony
Space
What is it?
• 3 dimensional area with which the designer works
• Consider size of space and arrangement within the space
How do spaces make you feel?
Design Feeling
Open
Empty
High Ceilings or too little furniture
Too much furniture
Well designed small spaces
If space is limited
• Objects may need to be smaller and fewer in number• To make appear larger – leave
open space, use mirrors, choose furniture that has dual purpose
If there is too much space
• Make space appear smaller by:• Divide space –How?
• Dividers, rugs furnishings• Change shape
Positive and Negative Space
• Negative Space– Empty space– EXAMPLE: the area under the desk
• Positive Space– Filled space– EXAMPLE: the desk
• All rooms should have a balance of both positive and negative space.
LineThe most basic element of design
Line
Connection of two points
Used to separate or unify a space
Conveys a sense of movement for the eye
Directions
Horizontal – follows horizon
Diagonal – angled
Vertical – up and down
Curved
Feelings created by lines
Vertical Lines Formality Increased
height Strength and
stability
Feelings Created by line
What types of lines are in this picture?
What feeling does it give you?
Straight Horizontal lines create a restful and informal feeling
Diagonal
Action Excitement Movement Energy
Curved
delicacy, comfort, graceful, feminine
Uneasy feeling from lines
Sharp angled and competing lines
Structural vs. Decorative
◦Structural The design is an integral part of the structure itself.
The structure and design cannot be separated.
◦Decorative Involves the application of color, line, texture, or pattern to an object.
Form and ShapeIs this chair shape or form?
Shape
Shape is 2 dimensional: length and width (picture of chair)
The outline of an objectBasic shapes---circles, square, triangles, etc.
Everything has a shape—telephones, cows, cars, etc.
Form
Form is 3 dimensional: length, width, and height (actual chair)
Basic forms--cones, cylinders, spheres, cubes, etc.
Form or ShapeCircleSquareCubeSphereCylinderOvalPicture of a cowYour pet
Use in designForm has to do with the actual
weight or the (visual) apparent weight
Large heavy objects signify stability but a group of smaller items can have same effect
Lighter weight appears whimsical, airy
Color and texture change visual weight
Ask yourself
Does the form of the object or space reflect its intended use and fulfill its intended function?
Does it blend with other forms in the room?
Team ShapePut your name on your paper.Each team member choose a different color
colored pencil.Each team member choose a shape (circle,
square, rectangle, triangle, start, heart, etc…).Draw your chosen shape anywhere on this
page.When the teacher says “PASS”, pass your
paper to the person sitting next to you in the clockwise direction.
Draw your shape on the paper that you have. Continue passing and drawing until the teacher tells you to stop.
TextureWhat are some words that describe texture?
Coloring Activity• You need a coloring sheet and a crayon• Take the coloring page and your crayon to
different surfaces around the room• Rub your crayon over a section of the
picture and then choose a new surface and fill in a new part of the picture
• Use at least 10 different surfaces and label each surface
Texture adds variety and interest• Light affects the appearance of
texture• Shiny textures reflect more light
and appear brighter (stainless steel refrigerator)
• Rough textures absorb light thus they appear darker
Categories of Texture
•Visual – the appearance of a surface
•Tactile – the feel of a surface
Formal/Informal• Shiny, smooth textures are
characteristic of formal interiors. • Can you picture a baby grand
piano with a rough texture?• Rough, heavily textured walls
are generally informal.
Size• Heavily textured walls will
make a room appear smaller.• Walls with little to no texture
will make a room appear larger.
Textures affect us• Everything we touch evokes a
physical response (hard, soft, rough smooth, etc…)
• affects sound qualities• affects care and upkeep of an
object• source of beauty and character
PATTERN
PATTERN Arrangement of motifs to create a unified design
Simplest way to add interest to a surface
Too much pattern can make a room busy and uncomfortable
Without pattern, room may be bare or lacking in character
PATTERN COMBINATION If successful – feel comfortable
If incompatible – uneasy feeling
To achieve correctness in combining patterns:Evaluate placement of emphasis
Know character of patternIdentify color scheme of pattern
Use a variety of sizes of patterns