element eden south africa - summer 2015

Summer 2015 / Collection

There is something so exciting about all the possible adventures that one can create on our treasured two days off. Spending time with friends, sharing a meal, taking a moment to delve into that new book or project are what weekends are all about. Element Eden’s Summer fifteen collection is full of clothing and accessories in beautiful fabrications and joyous colours to help celebrate what life is really all about. Whether they be planned in advance or spontaneous little getaways, weekends are when we

really get the chance to

This season we will be doing a lot of cross promotion with photographers & creatives documenting weekend escapes and weekend lifestyles to build a social and interactive engagement with our customers. The key focus will be our beautifully crafted garments on a wide range of inspirational girls whom are living life with creative passion and

sunshine in their hearts.

@elementedensouthafrica

Summer 15

- A collection of beautifully designed

dresses & jumpsuits for your Summer days -

We bring you a selection of beautiful wardrobe pieces that are crafted for whatever your weekend plans might be. Delicate rayon fabrications, fun stripes and appliqués or pigment coloured laces in easy wearing silhouettes can make a statement on their own or be dressed up to suit your individual style.

DRESSES

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“Life was meant for good friends & great adventures.”

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Annita Maslov is an amazing tattooist and illustrator based in Melbourne, Australia.Her black ink drawings and skill with the tattoo gun have us wanting to get inked by this talented lady.

“My drawing style has evolved dramatically over the last 5 years, influenced by a vast array of different

artistic genres, spanning from 19th century scientific illustration to pop surrealism. After years of exploration with different styles and different mediums, I think I have finally found my niche- gothic and surreal imagery done predominately with black pen and ink in the pointillism style. Although I do believe my art will continue to develop and evolve as I continue to explore different realms in my artistic endeavours.

I got into tattooing a couple years ago because a lot of the work I was getting as a freelance illustrator was tattoo designs, and I thoroughly enjoyed the collaborative design process involved. Actualising a personalised design for clients that had a lot of meaning to them was very fulfilling. I then knew it was inevitable I would eventually end up tattooing. Regardless of how my art progresses, tattooing is something I’ll always see myself doing. Well, until I develop severe arthritis, or something.”

How does Annita live for the weekend?“During my weekends, if I’m not drawing for clients then I’ll most likely be reading, spending time with friends at a quiet bar or watching live music at a venue.”

Follow Annita’s art & tattoos on instagram @anittamaslov

annita maslov for element eden

ABOVE: 252011 PARADISE TEE - PORCELAIN

NOVEMBER

Whether it be a trip away or a weekend spent around the home relaxing, how we choose to live our weekend is a true reflection of who we are. Make the most of this time by doing the things you love. This collection focuses on a striking striped floral yardage on a moss weave rayon cloth. Key colours in olive, antique and raven compliment sunkissed summer skin. These outfits are perfect for road trips & brunch with friends and are the right blend of femininity with a fashionable edge to suit a wide range of girls, not just the girly girl or the tom boy. Pack your bag and head out into the day for an adventure knowing you will be comfortable and looking your best.

ABOVE252852 EVERY SUNDAY SKIRT - HONEY / 252111 DIVINE CAMI - PORCELAIN

live for adventure

• 9 •

LIVE collection

252111 DIVINE CAMI - PORCELAIN del:NOV

100% RAYON & COTTON LACE

252365 HAPPINESS SHORT - HONEY del:NOV

100% RAYON MOSS CREPE

252103 SERENITY TOP - WHITE del:NOV

100% COTTON SHEER CHECK

252368 ESCAPE WALKSHORT - CLASSIC BLUE

del:NOV 100% COTTON DENIM

252872 MYSTIQUE DRESS - CLAY del:NOV


ELEMENT EDEN LOVES

•10•

LIVE collection

252105 PASSION TOP - HONEY del:NOV


252852 EVERY SUNDAY SKIRT - HONEY del:NOV


252108 GOOD TIMES TOP - WHITE del:NOV

100% COTTON SHEER CHECK

252364 EUPHORIC SHORTS - OLIVE del:NOV


ELEMENT EDEN LOVES

252867 HOLIDAY PLAYSUIT - HONEY del:NOV


•11•

LIVE collection

252111 DIVINE CAMI - RAVEN del:NOV




ELEMENT EDEN LOVES

253008 ALL TOGETHER TEE - OLIVE del:NOV

100% PIMA COTTON

252861 SUNDAY DRESS - HONEY del:DEC




DECEMBER

ABOVE252603 SOLACE PANAMA - NATURAL / 252862 DAYDREAMING PLAYSUIT - INK

OPPOSITE252017 NYC DREAMS - WHITE / 252853 WILDFLOWER SKIRT - RAVEN

Being inquisitive and expanding your skills is one of the most satisfying ways to evolve and feel like you are gaining knowledge and life experiences. With the rise in popularity of entrepreneurial women in the creative arts & business it’s easy to be inspired to learn new skills that will see your own vision become a reality. Pick up that paintbrush, or cookbook. Grab your friends and enrol in a course. With our hearts full of dreams we have designed a collection that is a blend of quirky polka dots and detailed border print fabrics that can be worn in twin sets for a playful vibe. You are unique and the way you style yourself is a form of self expression that can be purely about fun. We want you to feel great when you wear our clothes so we concentrate on the finishing touches right down to our hidden messages, because ‘we like you; a lot!!’

learn something new

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LEARN collection

252011 PARADISE TEE - PORCELAIN del:DEC

60% ACRYLIC 40% COTTON SLUB JERSEY

252363 ETERNAL SHORT - CHELSEA BLUE del:DEC

100% COTTON DENIM

252109 THRILL TOP - INK del:DEC

100% RAYON

252241 LOVE & LIGHT PANT - INK del:DEC

100% RAYON

ART: ANNITA MASLOV

252286 NEW ADVENTURES TANK - WHITE del:DEC

70% BAMBOO 30% COTTON JERSEY

252868 SHEIVA MAXI DRESS - INK del:DEC

100% RAYON

•15•

LEARN collection

252853A WILDFLOWER SKIRT - RAVEN del:DEC


252862 DAYDREAMING PLAYSUIT - INK del:DEC

100% RAYON

252017 NYC DREAMS - WHITE del:DEC


ELEMENT EDEN LOVES ELEMENT EDEN LOVES

252866 ELSA DRESS - PORCELAIN del:DEC


•16•

LEARN collection

252868 SHEIVA MAXI DRESS - INK del:DEC

100% RAYON

252362 YOUNG HEARTS SHORT - INK del:DEC

100% RAYON

252602 EARNEST PANAMA - NATURAL del:NOV

100% PAPER STRAW

JANUARY

ABOVE 252863 PLAYGROUND JUMPSUIT - NAVY /252213 AMUSE SHIRT - DENIM /

252361 MARKET DAY SHORTS - DENIM / 252106 EMBRACE TOP - WHITE

OPPOSITE252863A PLAYGROUND JUMPSUIT - NAVY

Remember to take some time for yourself whether it be lazy mornings snuggled up in bed or curled up on the couch with your favourite magazine. With December being the ultimate holiday time of the year it can feel like a continuous weekend and the perfect time to make sure you cultivate your own personal journey. It’s a time for reflecting on the past year and growing from these experiences. A time for nourishing your emotional journey not just the physical. Our favourite easy wear stripe jumpsuit and appliqué denim pieces offer a unique twist on very wearable styles. Super soft cottons and slinky jerseys are key to creating fresh outfits whether you leave the house or not.

grow on your own journey

•19•

GROW collection

252213 AMUSE SHIRT - DENIM del:JAN

100% COTTON CHAMBRAY

252361 MARKET DAY SHORTS - DENIM del:JAN




252863 PLAYGROUND JUMPSUIT - NAVY del:JAN

73% RAYON 21% POLY 6% ELASTANE

252106 EMBRACE TOP - WHITE del:JAN

100% RAYON

ELEMENT EDEN LOVES

•20•

GROW collection



252874 SUNNY DRESS - WHITE del:JAN

100% RAYON

252110 OLIVIA TOP - WHITE del:JAN


252018 WEEKEND - WHITE del:JAN


252871 TROPICS MAXI DRESS - NAVY del:JAN


•21•



GROW collection



•22•

ACCESSORIES collection252018A WEEKEND - WHITE

"Hello weekend, I'm so happy to see you."

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RANGE • SUMMARY

252108 GOOD TIMES TOP - WHITE del:NOV

252866 ELSA DRESS - PORCELAIN del:DEC

singlets

fashion tops

dresses

252861 SUNDAY DRESS - HONEY del:NOV

252872 MYSTIQUE DRESS - CLAY del:NOV

252868 SHEIVA MAXI DRESS - INK del:JAN

252862 DAYDREAMING PLAYSUIT - INK del:DEC

252863 PLAYGROUND JUMPSUIT - NAVY del:JAN

252874 SUNNY DRESS - WHITE del:JAN


252867 HOLIDAY PLAYSUIT - HONEY del:NOV


252103 SERENITY TOP - WHITE del:NOV

fashion tops

252105 PASSION TOP - HONEY del:NOV

252109 THRILL TOP - INK del:DEC

252111 DIVINE CAMI - PORCELAIN del:NOV

252111 DIVINE CAMI - RAVEN del:NOV

•25•

RANGE • SUMMARY

252011 PARADISE TEE - PORCELAIN del:DEC

253008 ALL TOGETHER TEE - OLIVE del:NOV

252017 NYC DREAMS - WHITE del:DEC

tees


252110 OLIVIA TOP - WHITE del:JAN

252018 WEEKEND - WHITE del:JAN

wovens

252213 AMUSE SHIRT - DENIM del:JAN

skirts


252853A WILDFLOWER SKIRT - RAVEN del:DEC

walkshorts


252362 YOUNG HEARTS SHORT - INK del:DEC

252363 ETERNAL SHORT - CHELSEA BLUE del:DEC


252364 EUPHORIC SHORTS - OLIVE del:NOV

252368 ESCAPE WALKSHORT - CLASSIC BLUE

del:NOV

•26•

RANGE • SUMMARY

252241 LOVE & LIGHT PANT - INK del:DEC

pants

headwear

252602 EARNEST PANAMA - NATURAL del:NOV

head office Ph (042) 200 2600 2A Da Gama Road, Jeffreys Bay, South Africa, 6330.

www.elementeden.com

In the pursuit of our commitment to create and expand our range of

environmentally conscious product, we are proud to offer a complete

product offering constructed primarily of sustainable materials and

manufacturing processes.

-au.elementbrand.com-

element eden south africa - summer 2015

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