electronic mosquito killer

7/28/2019 Electronic Mosquito Killer

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Current Situation

Market Description

◦ Upper class ◦ Middle class ◦ Lower class



Current situation

ProductReview ◦ Smoke free◦ Fashionable◦ Chemical free◦ Durable

Competitive review ◦ ACI Aerosol◦ Mortein



SWOT Analysis

Strengths

• It is relatively cheap

• New technological machine inmarket

• It is eco-friendly

• Easy to use

Weakness

• This product has currently nointroduction in entire market.

• This product has no ISO 9001certification (currently)

Opportunities

• This product has high potentiality toexport ( Because it is eco-friendly).

• In near future aerosol might bebanned because it contains a highquantity of CFC.

Threats

• Aerosol industry is competitive.

• Competitors’ company can switchto produce eco-friendly product.



Our Marketing Strategy Product Strategy

Differentiation of EMK

Completely ProtectiveEase of Use

Long Lasting

No residue, odorless.Technically dependable

Attractive colors



Product Strategy

Differentiation:

EMK functions when it is

plugged in and switched on.It creates ultrasonic sound thatkills the mosquito in an efficientway.It also gets chargedautomatically. So consumers willbe protected from mosquito even

though there is no power supply



Product Strategy

WhereApplicable:

All indoor placeslike house,classrooms,hospital cabins,offices, and so on.

As it can be fixedanywhere on thewall, so it will

protect the wholearea ro erl .



We want our product to be known as the

most effective, durable and comfortablemosquito killing machine which also adds anew kind of home decoration idea.

Positioning Statement: “A battery operatedmosquito killer machine which is the mosteffective to repel mosquitoes, absolutely safe,convenient and economical which protectsyou always.”

Marketing Strategy

Positioning:



Pricing Strategy

PENETRATION PRICING

• Setting a low initial price• Attracting a large number of buyers• Capturing market share

• Establishing the product quickly in themarket



The production cost of per ElectronicMosquito Killer (EMK) Device is given

below:Silicon battery 80 TKOutlook box 50 TKCircuit 20 TKSpeaker 20 TK

Power cod 05 TKLabor Cost 05 TKDistribution Cost 05 TKTransportation Cost 10 TKRent 05 TKPackaging Cost 05 TKTotal 205 TK

The selling price of EMK is TK 290 earning profitapproximately 40% on cost.



Table of pricing variation betweenour New Company and Competitor Company:

Our product pricing level is low compared to the pricing levelof competitor product’s pricing level.

Our Company &product price

Competitor Company &product price

Dyno Ltd.& electronicmosquito killer device – TK

290.00

ACI Ltd. & ACI Aerosol- TK310.00 per bottle

ACI Coil – TK 50.00 per packet(contained 10 pieces only)

Reckitt Benckiser Ltd & Mortein

Seek & Kill- TK 350.00 per Bottle

Square consumer Ltd. & X-Pell Aerosol- TK 380.00 per bottle



Distribution Channels

Manufacturer

Retailers

Customers

Manufacturer

Singer

Singer Outlets

Customers

Agents Agent

s



Promotional Strategy



Promotional Strategy

Using push strategy

Raising brand awareness

Building valuable word of mouthreferrals



Promotional Activities

Advertising

Workshops

seminars

Consumer promotions

Business to business

Direct marketing

Leaflets

Public relations



Conclusion

EMK is created in such a way that it is eco-friendly, non-risky, attractive, easy to use andfound in reasonable price. Mainly, it kills themosquitoes effectively. So, after considering theoverall segments of this product we can statethat EMK is a different and beneficial product forthe consumer.

electronic mosquito killer

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