electronic costing & technology experts · electronic costing & technology experts 21 rue...
TRANSCRIPT
DISCLAIMER : System Plus Consulting provides cost studies based on its knowledge of the manufacturing and selling prices of electronic components and systems. The given values are realistic estimates which do not bind System Plus Consulting nor the manufacturers quoted in the report. System Plus Consulting is in no case responsible for the consequences related to the use which is made of the contents of this report. The quoted trademarks are property of their owners. © 2013 by SYSTEM PLUS CONSULTING, all rights reserved. 1
Electronic Costing & Technology Experts
www.systemplus.fr 21 rue la Nouë Bras de Fer 44200 Nantes – France Phone : +33 (0) 240 180 916 email : [email protected]
September 2013 - Version 1 written by David Le Gac
GI PillCam COLON 2
Return to TOC
© 2013 by SYSTEM PLUS CONSULTING, all rights reserved. 2
1. Overview/Introduction 3 – Company Profile : Given Imaging
– Executive Summary
– Methodology
2. Physical Analysis 8 – Package
Views and Dimensions of the Packaging
Labels of the Packaging
Package Opening
– System
Views and Dimensions of the PillCam
PillCam Opening
ASIC + MEMS Module
CMOS Image Sensor Module
Lens + leds Module
3. Cost Analysis 22 – Accessing the BOM
– Estimation of the cost of the PCB
– Estimation of the cost of the Lens Holder
– MEMSCAP Magnetic Switch Estimation
• MEMSCAP Magnetic Switch : Characteristics
• MEMSCAP Magnetic Switch : Estimation of the Cost
– Zarlink ASIC Estimation
• Zarlink ASIC : Characteristics
• Zarlink ASIC : Estimation of the Cost
– Aptina CMOS Image Sensor Estimation
• Aptina CIS: Characteristics
• Aptina CIS : Estimation of the Cost
– BOM Cost – Electronic Board
– Estimation of the cost of Housing Parts
– BOM Cost – Housing
– BOM Cost - Packaging
– Material Cost Breakdown
– Accessing the Added Value (AV) cost
– Electronic Board Manufacturing Flow
– Details of the Electronic Board AV Cost
– Details of the Housing Assembly AV Cost
– Details of the Packaging Assembly AV Cost
– Added Value Cost Breakdown
– Manufacturing Cost Breakdown
4. Estimated Price Analysis 60 – Estimation of the Selling Price
Contact 64
GI PillCam COLON 2
Return to TOC
© 2013 by SYSTEM PLUS CONSULTING, all rights reserved. 3
Battery: Energizer 399 (x2)
Contact Spring
Side view
Top view (Without Batteries)
GI PillCam COLON 2
Return to TOC
© 2013 by SYSTEM PLUS CONSULTING, all rights reserved. 4
GI PillCam COLON 2
Return to TOC
© 2013 by SYSTEM PLUS CONSULTING, all rights reserved. 5
GI PillCam COLON 2
Return to TOC
© 2013 by SYSTEM PLUS CONSULTING, all rights reserved. 6
Package Structure (Source: Hymite)
• The MEMS switch provides high shock tolerance and small footprint compared to micro-reed switch.
• MEMS switch packaging process (Hymite HyCap process): Silicon based hermetic MEMS sealing Wafer level process (wafer level assembly and
testing) SMT mounting
GI PillCam COLON 2
Return to TOC
© 2013 by SYSTEM PLUS CONSULTING, all rights reserved. 7
Pixel Area – SEM View
Pixel Cells – SEM View
GI PillCam COLON 2
Return to TOC
© 2013 by SYSTEM PLUS CONSULTING, all rights reserved. 8
GI PillCam COLON 2
Return to TOC
© 2013 by SYSTEM PLUS CONSULTING, all rights reserved. 9
GI PillCam COLON 2
Return to TOC
© 2013 by SYSTEM PLUS CONSULTING, all rights reserved. 10
• The Reverse costing analysis represents the best cost/price evaluation given the publically available data, completed with industry expert estimates.
• These results are open for discussion. We can re-evaluate this circuit with your information. Please contact us: