electronic commerce: an introductiondignu101/ec/siksintroec.pdf · overview • definition of...
TRANSCRIPT
Overview
• Definition of Electronic Commerce (EC)
• Framework and Context of EC
• Examples of EC
• Key Issues in EC
• IT for EC
• Conclusions
• The course
Definition (?)
Electronic Commerce is:
Any form of business transaction in which theparties interact electronically rather than by physical exchanges or direct physicalcontact
Benefits of EC
supplier opportunity• global presence
• improved competitiveness
• mass customisation & "customerisation"
• shorten or eradicate supply chains
• substantial cost savings
• novel business opportunities
customer benefit• global choice
• quality of service
• personalised products & services
• rapid response to needs
• substantial price reductions
• new products & services
Information exchange
• Partner/product search
• negotiation, market, auction
• contract
• contract fulfilment (directives)
• legal information
• etc.
Product/service exchange
• (micro-)payment
• (intangible) product
• logistics of products and services
• subscription mechanisms
EC affects two things
2. Structure within organisations
1. Transactions between organisations and consumers
Stages of Business Transactions
Information stage Negotiation stage Fulfillment stage Satisfaction stage
Business Transaction
Stages
Support for stages
Information stage Negotiation stage Fulfillment stage Satisfaction stage
-Trade relations
-Chambers ofcommerce
-product andcompany databases (e.g. Dun & Bradstreet)
-WWW
- EDI-translators
- Standards (e.g. EDIFACT, ANSI X.12)
-TradeCard
-SET (Secureelectronic trading)
-WWW
Business Transaction
Trusted Third Parties
Stages
Supportfor
stages
Electronic market places• Provide matchmaking facilities
• Provide standard price discovery mechanisms
• Facilitate payment and delivery
• E.g. Stock market!
EC is a part of a more general development
1. Production (efficiency) focused companya) Logistics, planning, etc.
2. Innovation focused companya) Research and marketing
3. Client focused companya) Internet, knowledge management, etc.
b) Relation management
Traditional production focused company
Products and info logistics
staff
purchase R&D productionverkoop
Board
marketing
“The 5 Day Car”
CAR SHOWROOM
?
FINANCE HOUSE
CAR MANUFACTURER
ACCEPT ORDER
CONFIRM FINANCE
PRODUCTION PLAN
CONFIRM DELIVERY DATE
MRP/MRPII
SUPPLIERS
SEND ORDERS
PRODUCTION SCHEDULE
CONFIRM DELIVERYDATES/TIME
PARTS ARRIVE“JUST-IN-TIME”
PRODUCTION LINE
ELECTRONICWORK ORDERS
DELIVERYDETAILS
DELIVER TO SHOWROOM
certificationauthorities
banksproducers-suppliersmarketplace
producers-designersmarketplace
Open/light EDI
collaborativedesign
Lifecycle management
buyers-producersmarketplace
furniture buyer
Web/EDI
trust&
security
“From Forest to Chair”
‘New’ Business Modelsfrom pilots and actual business
Sing
lefu
nctio
n
Mul
tiple
func
tions
/in
tegr
ated
e-shop
e-procurement
info brokerage
collaboration platform
value chain integrator
third party marketplace
e-mallvirtual business community
Degree of innovation
Fun
ctio
nal
inte
grat
ion
lower higher
value chain service provider
e-auction
trust services
Business Models - ExamplesSi
ngle
func
tion
Mul
tiple
func
tions
/in
tegr
ated
e-shop
e-procurement
info brokerage
collaboration platform
value chain integrator
3rd party marketplace
e-mall
virtual community
Degree of innovation
Func
tiona
lin
tegr
atio
n
lower higher
value chain service provider
e-auction
trust services
Industry.Net
SCS/Infomar
CitiusTradeZone
GEN/ICS
FedEx InternetshipMarshall on Internet
Amazon.com
MarshallNet/PartnerNet
Belsign
Yahoo
FleuropTravelocity
JAL
Key Issues
• Organisational problems– Electronic marketing– Added business value
• Legal problems– Trust– Compatibility of legal systems
• Technical problems– Interoperability
Issues for SIKS
• Process modeling
• Security and trust
• Electronic market places
• Knowledge management
• Data mining (Customer response management)
Process modeling
• Redesign procedures to fit customer focus
• Check trustworthiness of procedures
• Electronic contracts
• Document management
Knowledge management
• How to integrate all types of information?• How to manage the information? Who is
responsible?• Communication process more important
than production process!• Which information should be available for
whom?• Solutions through e.g. information agents
EC Applications
• Supply chain management
• Home shopping
• Remote banking
• On-line marketing and advertising
• Distant learning
• Procurement and purchasing
• Video on demand
Examples of EC (B-C)
• Retail
– Internet bookshop
– CDNow
– Shopping malls
– Auctions
– Collective buying
Examples of EC (B-B)
• Business to business support– Maxtrad (business information)
– MEMO (Mediating and Monitoring EC)
– Secure contracts (ICC)
– Bolero (electronic document support)
• Markets– Automotive industry (collective buying)
– Retail world
– Insurance private exchange of virtual products
Day I
• Intro EC (F. Dignum, UU)• Intro case plus first discussion (F. Dignum, UU)• Modelling processes for EC (R. Lee, Erasmus)• Lunch• Electronic contracts and trade procedures (Y.-H. Tan,
Erasmus)• Legal aspects of managing an online sales network
(A. Mitrakas, Globalsign)• Organisations and EC (T. de Bree, ABN-AMRO)• Work on case
Day II
• Data integration plus catalogs (M. Jeusfeld, KUB)
• Work on case
• Lunch
• Payments and security ( F. Dignum, UU)
• Work on case
• Virtual markets (T. Veth, CEBRA/TUE)