electronic arts marketing strategy
DESCRIPTION
TRANSCRIPT
Electronic Arts™
FIF
A 1
3
Final Marketing StrategyBy Dan Drogosh
Electronic ArtsCompany Overview
FIFA 13
• Top video game company • Best selling Sports Franchise• Holds many licenses with ESPN
Audience
?
Xbox 360
PS3 PC Mobile
Marketing StrategyProblems?
Low Consecutive Sales per
Consumer
Personal Relationships
with Consumers
Solutions
Interact with Communities
Sponsor children sports teams
Implement new features and content to increase sales
Bringing People Together…
$60X Solutions Cont…
Social Media integrates Corporate with Consumers…
Importance of Blogs
Importance of Social Awareness
The average age of players across the globe
20s
83%Of people ages 18-29 use a form of social networking
Integrate Mobile App
350 million people access Facebook through their mobile devices
Timeline/ Budget
Spring Summer Fall Winter
Amount of Seasonal Adver-tising
% of Advertising Budget
Social Media/MobileSEO MarketingCommunity SponsorshipBlogs
Increase advertising in spring and summer months
Primarily focus on game releases during the fall
Shooting For Success
Tracking Unique Visitors to EA.com
Google AnalyticsFIFA 12
Fifa 12Fifa soccer gameFifa gameplayFifa is awesome
SEO MarketingSearch Engine Optimization
Like’s
What We Hope To Achieve
More
Consecutive Sales
#Google Search
Results
www.ea.com