electronic art inc. swot analysis

ELECTRONIC ARTS, Inc.EA

GAME INDUSTRY GIANT

DIKSHANT GHIMIRENCITBE Computer12317

CONTENTSINTRODUCTIONHISTORYEA HEADQUATEREA BRANDSEA RIVALSSWOT ANALYSISFUTURE PLANS

Presented by: DIKSHANT GHIMIRE

INTRODUCTIONElectronic Arts Inc. is a leading global interactive entertainment software company.

EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.


HISTORYThe company was founded by Trip Hawkins in 1982. Before the incorporation of EA, Hawkins worked for Apple, Inc. as Director of Product Marketing.

EA started with a personal investment by Hawkins of around $200,000



The EA headquarters building at Redwood City, California .

EA HEADQUATER


INSIDE EA HEADQUATERS

The lobby gaming station allows guests to play the firm’s latest releases.


This Road Rash bike is parked in the EA Sports lobby and was used during the development of the game series.


Banners of different Electronic Arts Inc. games hang in the cafeteria at the company's headquarters in Redwood City, California, U.S.


Demonstrating the new EA Sports Active NFL Training Camp video game for the Nintendo Wii console during Electronic Arts Inc.'s annual Studio Showcase media event in Redwood City, California, U.S.

• Electronic Arts has four main labels, with numerous studios falling under each one


EA BRANDS


The sims game series was awared with Guinness World Record for "World's Biggest-Selling Simulation Series" and "Best Selling PC Game of All Time"

RIVAL COMPANIES


Games like : Assassin's Creed , Far Cry, Prince of Persia

Games like: Mario, The Legend of Zelda,

Games like : Candy Crush Saga, Call OF Duty


SWOTAnalysis

Strengths

Threats

Oppurtunity Weakness

SWOT ANALYSIS


STRENGTHS

•They operate in over 35 countries •They have multiple segments including EA Games EA Sports• They are allowed to turn Hasbro board games into video games• EA Sports makes the sport games including Madden 2007 which set a record for sales in its first week


WEAKNESSES•Their software relies upon the platforms that are created by other companies• Madden NFL was the company's only title among the top 10 best-selling games in 2007. • Game release times have to be tied into specific times of year.• They had to downsize their company by 10% in 2008•


OPPORTUNITIES• Make simulation games for the army• Complete game-in-a-box containing all the equipment necessary for kids to practice and play a sport• A line of sports toys that will utilize electronics• A gaming-based social network


THREATS

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!• Up until 2008 they had a negative profit margin• If sales for a gaming console slump, game sales will slump• People can easily download their games for free• The company has a lack of stability•Tough competition from rival companies like sony,ubisoft,gameloft.•

FUTURE PLANS


Over the next five years, the analysts that follow this company are expecting it to grow earnings at an average annual rate of 16.7%. This year, analysts are forecasting earnings increase of 0% over last year. Analysts expect earnings growth next year of 15.19% over this year's forecasted earnings.


EA believes freemium is the future of mobile gamesSome of the most popular mobile games these days have followed a “freemium” model, where the game itself is free, but it has in-app purchases that can be a variety of things, be it items that make playing the game more convenient or even more levels for the game.

FUTURE PLANS Continued

electronic art inc. swot analysis

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