Electric Mobility

2011 March 02

Creating an innovative network.

The “traditional”business model will not sustain a modernized electric power industry

To make less:By selling fewer electrons

Spend more:Integrate renewables

Enable efficiency

Electrify transportation

Decarbonize generation

Modernize the grid

Make demand a full partner

Give customers choice

Provide universal service

Keep rates low

Mobi.E innovative positioningMobi.E contributes to the repositioning of electric utilities in a “value-added services” model, through an innovative platform:

• Supporting value added services; and

• bringing together a whole new value chain.

Infrastructure Intermediary Integrator Innovator

CommodityElectrons

Value-AddedServices

GenerationOnly

WiresOnly

LastResort

PlatformProvider

Platform +Partner

EnergyServices

Classical Electric Utility positioning

Mobi.E enabled value chain

Anyone can become a network operator!

Anyone can become a mobility retailer!

Mobi.E innovative positioningThe Mobi.E platform creates a network effect, allowing for multiple players to quickly enter the market by:

Lowering entry costs

Creating an accessible platform for innovative services

Electric vehicles can charge at any public station with a contract from any mobility retailer

Bigger markets benefit:

Customers with more choice

UtilitiesWith more potential partners

With more places to sell their own services

More Services

More Success=

A brief history of Mobi.EElectric mobility network in Portugal

/

The problem of user adoption:

• Car owners resist to buy electric vehicles

without the existence of a public and

widespread charging stations network

• To invest on a large scale network, one

requires a good client base of electric vehicle

owners

A brief history of Mobi.E

25 municipalities are installing

1300 charging stations

Preferred locations:• City streets

• Parking stations

• Petrol stations

• Airports

• Hotels

• Shopping centres

Electric mobility network in Portugal

Commodities, infrastructures, scale?

It’s not the tail that waggs the dog,

it’s the dog that waggs the tail!

€ 4.000 Million

Already invested in Electric vehicles

€ 19.000 Million

Budgeted for Electric mobility

€ 500 MillionGerman Electromobility

economic stimulus package

NOVABASE’s strategic positioning

versus

NOVABASE differentiated by focusing on creating a sophisticated technological

platform to support a new business model and a new business ecosystem

Portuguese client base forecast

Innovators and

technology enthusiats

Early adopters

and visionariesPragmatists Conservatives

Laggards and

skeptics

The long tail concept

NOVABASE wants to cater for the innovators and early adopters

• Technology enthusiasts

• Environmentally

concerned

• Fleet owners

• Supermarkets

• Fast food chains

• Fashion followers

• Car sharing fosterers

• 2nd car

• …

Electric mobility platform

customer & car billing & rating energy & power peripheral & network

se

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es m

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orchestrated business processes

enterprise decision making

services and components

event stream processing

service registry

enterprise service busme

ssa

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erv

ice

ap

plic

atio

n s

erv

er

charging station driver 2

generic equipment driverscharging station

driver 1charging station

driver x

charging stations

communications manager

business agent

cs manager

internet / private ip network

ne

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rk in

telli

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nce

bu

sin

ess

inte

llige

nce

customer lifecycle

card lifecycle

... invoicing settlementdemand side

mgmt...

networkmgmt

micro generation

...

web / mobile web sms / mms machine-to-machineemail

stakeholder interaction

cther peripherals

communications manager

business agent equipment manager

tech

nic

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infu

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batterymgmt

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battery quickdrop

communications manager

business agentequipment manager

terminal apps instant messaging

No

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Electric mobility platform evolution

2011

2012

2013

• Post paid billing• Energy settlement

• Social networks integration• Google maps search

• Charging stations management• …

• Complex billing• Fleet management integration

• Mobi.E smart grid management

• Business partner integration

• Marketing services

Electric mobility around the globe

•• Mobi.E is becoming a well known Mobi.E is becoming a well known reference in the electric mobility circuitreference in the electric mobility circuit

•• Several protocols and partnerships Several protocols and partnerships already signedalready signed

BelgiumBrazil

ChinaEngland

FinlandHungary

IrelandItaly

JapanMalta

PortugalRomania

SingaporeSpain

Turkey

Portugal as a world class lab

The right dimensionDiversified sample of 10 million people, not

too big, not too small

Open to innovation (early-adopters)

Sophisticated infrastructuresBoth in telecommunication networks and

banking systems

Innovative Ecosystem in the Information

technology sector