elearning mlearning and user assistance

RAY GALLONC U L T U R E C O M

Presentation © 2013 Ray Gallon all rights reserved

eLEARNING mLEARNING and

USER ASSISTANCEWhat we can learn from training and education

Member, Board of Directors

Adobe Day at

2013

Wednesday, 19 June 2013


20 years in technical communication with major companies such as G.E. Healthcare, Alcatel, IBM, etc.

Member, board of directors, Society for Technical Communication (STC)

Past president, STC France

Award-‐winning radio producer and journalist – CBC, NPR, France Culture, etc. and former programme manager, WNYC-‐FM, New York Public Radio

About Me - Ray Gallon

Owner/Consultant, Culturecom – specialist in usability, content strategy, and user assistance for software

The Humanist Nerd

Research collaborator and principal, The Transformation Society, a new research and training institute in Barcelona, Spain



http://images.wikia.com/

thehungergames/images/4/43/

Classroom.jpg

“LEARNING SHOULD BE AN ACTIVE PROCESS...

...TOO OFTEN STUDENTS

COME TO SCHOOL TO

WATCH THEIR TEACHERS

WORK” -WILL DAGGETT



21st Century Skills

We are still “...training autonomous problem solvers, whereas... [learners in the workplace] are increasingly being asked to work in teams, drawing on different sets of expertise, and collaborating to solve problems.”

-Henry Jenkins, Annenberg School of Communications (USC)

Play: Experiment with surroundings as problem solving

Simulate: Interpret and construct dynamic models of the real world

Perform: Change identity, improvise, discover

Appropriate: Remix content

Multi-‐task: Monitor the environment and shift focus ad-‐hoc

Develop Collective Intelligence: Pool knowledge and work on a common goal



Attributes of Par ticipatory Culture(Henry Jenkins)

Affiliations: Memberships, formal and informal, in online communities centred around various forms of media

Expressions: Creating new creative forms, such as digital sampling, mash-‐ups...

Collaborations: Problem-‐solving and working together in teams to complete tasks and develop new knowledge

Circulations: Shaping the flow of media, such as podcasting, micro-‐/blogging

SOURCE: CONFRONTING THE CHALLENGES OF PARTICIPATORY CULTURE, BY HENRY JENKINS, MIT PRESS, 2009



Emergent Learning

Generally takes advantage of emergent technologies

Based on social interaction for the co-‐construction of knowledge and meaning (Camacho, 2013)

Learners are encouraged to take control of their learning... collaborate with peers to produce content, and to use mobile tools for investigation and exploration (Loke, et al, 2010)

Instructors as facilitators design the learning environment and structure learning processes (Jonassen, 1991)

SOURCE: http://www.slideshare.net/marcamacho/enhancing-participatory-culture-how-to-design-international-collaboration-through-mobile-and-social-media


http://www.slideshare.net/marcamacho/enhancing-participatory-culture-how-to-design-international-collaboration-through-mobile-and-social-media

http://www.slideshare.net/marcamacho/enhancing-participatory-culture-how-to-design-international-collaboration-through-mobile-and-social-media


eLEARNING



Examples:

Webquest (

Bernie Do

dge, UCS

D)

Flipped C

lassroom

Articulate

a real-‐life

problem

and solve

it collectiv

ely

LEARNING SHOULD BE EMOTIONAL

ALL THESE METHODS REQUIRE COLLABORATION!

Engagement is key

to

retention

HTTP://WWW.THEKENNEDYCENTERINC.ORG/WHAT-WE-DO/PROGRAMS-SERVICES/CHILDREN-AND-FAMILY-SERVICES/SCHOOL-TRANSITION-PARTNERS-PROGRAM.HTML


http://www.thekennedycenterinc.org/what-we-do/programs-services/children-and-family-services/school-transition-partners-program.html





Flipped Classroom

Primarily useful for structured informational learning

Puts the lecture “at home” and the “homework” in the collaborative environment (“classroom”)

Not specific to eLearning, but eLearning enhances the value



Flipped Classroom

Learners watch self-‐paced media in their own time

Instructor is available during “class time” when learners need coaching -‐ while working on exercises

Collaborative environment continues beyond the course time, to provide motivated solution to real-‐world problems

Real application of learning is more likely to happen in this scenario



mLEARNING

HTTP://WWW.LEARNINGREVIEW.COM/MOBILE-SOCIAL-LEARNING/3412-M-LEARNING-EN-ACCION


http://www.learningreview.com/mobile-social-learning/3412-m-learning-en-accion

http://www.learningreview.com/mobile-social-learning/3412-m-learning-en-accion


What is mLearning?

The exploitation of ubiquitous handheld hardware, wireless networking and mobile telephony to facilitate, support, enhance, and extend the reach of teaching and learning.

Mobile learning can take place in any location, at any time, including traditional learning environments such as classrooms, as well as in workplaces, at home, in community locations, and in transit.

SOURCE: http://dl.dropboxusercontent.com/u/41364593/MoLeNET%20website%20-%20Copy/www.molenet.org.uk/about/index.html


http://dl.dropboxusercontent.com/u/41364593/MoLeNET%20website%20-%20Copy/www.molenet.org.uk/about/index.html

http://dl.dropboxusercontent.com/u/41364593/MoLeNET%20website%20-%20Copy/www.molenet.org.uk/about/index.html


How is mLearning different from eLearning?

More personal

Deterritorialized (ubiquitous)

More accessible

More fun (?)

More interactive

Spontaneous

Shorter duration

For instant use

Social: engaging users to contribute and share

Gestural (swipe, pinch, tap) -‐ thus more sensorial, body involvement



Not just the miniaturization and convenience of portable computing

Transforming how we conceptualize and interact with computing and our environment

Transforming how we communicate, create, and manipulate information

(Cheney, 2010; Pachler, Bachmair, & Cook, 2010)

SOURCE: http://www.ascilite.org.au/conferences/hobart11/downloads/papers/Cochrane-full.pdf

mLEARNING


http://www.ascilite.org.au/conferences/hobart11/downloads/papers/Cochrane-full.pdf



SOURCE: http://www.ascilite.org.au/conferences/hobart11/downloads/papers/Cochrane-full.pdf

Ubiquitous social connectivity

Instant information access

Enhanced view of the world through digital augmentation.

(Cook, 2010)

It is empowering for learners, who can become content and context generators within authentic learning environments rather than simple consumers of transmitted content.

(Herrington & Herrington, 2006-‐2007)

mLEARNING





Both eLearning and mLearning...

Engage the learner to become:

Content creator

Author of his/her own learning experience

Are social

Demand collaboration

Lead to the discovery of creative collective solutions

Can lead to the development of ongoing learning networks

Anchor learning through real-‐world application



SO WHAT ABOUT USER ASSISTANCE?Wednesday, 19 June 2013


http://stc.intercom.org

February 20136

From John Carroll, the Father of Minimalism

“User” is passive, to me —you’ve been handed something, use it — whereas I think what people are doing is much more actively a matter of ownership and appropriation and coming to control a new tool in a new environment...

“learners” focuses on the human development and appropriating new knowledge and skill, which I think is really more the essence of what’s going on.

from an interview with Nicky Bleiel, in STC’s “Intercom” magaine, February 2013



Henry Jenkins’ Par ticipatory Culture is Not Just for Schools: It’s for Life

Today’s Life is with Technical Products:

Affiliations: Memberships, formal and informal, in online communities centred around various products (user groups)

Expressions: Generating new shortcuts, product ideas, improvements...

Collaborations: Problem-‐solving and working together in teams to complete tasks and develop new knowledge

Circulations: Shaping the flow of media, such as podcasting, micro-‐/blogging, as invested stakeholders

ADAPTED FROM JENKINS, MIT PRESS, 2009



Usual Manner of Integrating User Feedback

SME’s/Dev

Intranet

CRM

MARKETING

UX

INTERNAL STAKEHOLDERS

Wiki

Extranet

Social Nets

User groups/forums

USER COMMUNITIES

User testing & research

Tech Comm

The Product



Integrated Learning / Integrated User Feedback

SME’s/Dev

Internet

CRM

Marketing

UX

Wiki Extranet

Social Nets

User groups/forums

Learning Objects,

SCORM, etc.

Integrated Learning Community

Tech Comm USER

TESTING & RESEARCH

LMS

The Product

Impacts

InfluencesInteracts with

Integrates

Helps Feed intoFacilitates

Feeds into

Fertilizes

Adds value to

VECTORIZE!



Organisation of Software Integrated Learning Communities

Shared strategies and experiences:I have trouble doing this – anyone else?I’ve found a great way to do this!Has anyone ever had to…?Integration of experiences back into the product

Shared

princi

ples, v

alues,

conte

xt:

Common

vision

Collab

orative

devel

opment

Shared

space

Buy-‐in

Loyalty

Requires a well designed overall Content Strategy

Body of knowledge:

How do I do this?

How do I do it NOW?

Am I sure I want or need to do this?

Getting real work done


Shared

princi

ples, v

alues,

conte

xt:

Common

vision

Collab

orative

devel

opment

Shared

space

Buy-‐in

Loyalty

Body of knowledge:

How do I do this?

How do I do it NOW?

Am I sure I want or need to do this?

Getting real work done

Shared strategies and experiences:I have trouble doing this – anyone else?I’ve found a great way to do this!Has anyone ever had to…?Integration of experiences back into the product


Organisation of Software Integrated Learning Communities

Measure Overall Participation

5 4 3 2 1 0 1 2 3

4 5

Measure Individual Profiles:Knowledge: 2.3Strategy: 3.5Principles: 4.7



Some Implications of Software Integrated Learning Communities

As co-‐operation builds, an Integrated Learning Community’s self image grows in stature.

Thinking goes beyond contingent need, for example:

“What I do can be useful for others?”

“What others do has an effect on what I can use” -‐ for example, “does my YouTube post have good tags for findabiity?”

As value from the community is captured and fed back into the system, customers’ adherence to the product and the company grows, since they feel they’ve contributed to its design and development.



CREATING MORE VALUE

Above all, be steadfast...

...Only trees that take root are able to change the environment.



RAY GALLONC U L T U R E C O M

Email: [email protected]

Thank You!

Google Plus: +Ray GallonTwitter: @RayGallonLinkedIn: Ray Gallon

Check out my blog, Rant of a Humanist Nerd:http://humanistnerd.culturecom.net

Portions of this presentation based on research by

the Transformation Society Research group.

Member, Board of Directors

With thanks to

Two new white papers published on Adobe site:• Changing Paradigms in Technology and Communication

• Crossing Boundaries: Implications for the Content Industries

Link: http://www.adobe.com/cfusion/entitlement/index.cfm?event=custom&sku=FS0003673&e=tcs_whitepaper


http://www.adobe.com/cfusion/entitlement/index.cfm?event=custom&sku=FS0003673&e=tcs_whitepaper

http://www.adobe.com/cfusion/entitlement/index.cfm?event=custom&sku=FS0003673&e=tcs_whitepaper

elearning mlearning and user assistance

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