ELANDSCAPE GTM

Table of Contents• Value Proposition• GTM Target for the Next One Year• Selling to Target Market• Marketing Strategies• Partnership Strategies• Pricing Strategies• Expected Revenues

Value Proposition - Households

For single family detached homeowners in the US, eLandscape.com offers an online solution dedicated for all your landscaping needs, which unlike that of Angies List, and Craigslist, is a complete lifecycle solution, from inception to completion and maintenance, by providing the capability to search, find, review, create projects and coordinate easily with landscaping service providers, saving significant time and money that otherwise would have spent in miscellaneous tasks that do not add value to the landscaping project.

Value Proposition - Businesses

For residential landscaping businesses in the US, eLandscape.com offers a dedicated online portal for landscaping needs, which unlike that of Angies List, and Craigslist, is a complete lifecycle solution that induces homeowners to use eLandscape services for a continued period of time, and allows businesses to find their work and projects at one single online portal, saving significant time and money that otherwise would have spent in miscellaneous tasks that do not add value to the landscaping project.

GTM Target for the Next One Year

Note: No revenues or members during first 6 months when Portal will be under construction

Deliverables by the end of the first year

Target

Total Individual Members

Basic members: 2,000. m/m growth: 50%Paid Members: 500. m/m growth: 30%

Total Business Members

Basic Members: 400 and m/m growth: 20%Paid Members: 250 and Month/Month growth: 10%

Total Revenue $10,000

Target Market Segment• Target Segment: Residential Landscaping in the US, with

a niche focus on single family detached homes

Target Landscaping Service Seekers

Target Landscaping Service Providers

Homeowners of single family detached homes in the US

Individuals, professionals, small businesses, contractors, Landscaping designers and companies, who provide some sort of service in a Landscaping project

Reaching the Target Market

Service Seekers- Ads on social networks- Referral promotions- Craigslist ads- Reaching shoppers of home depot

Service Providers- Yellow pages, members of AngiesList, Craigslist and HomeAdvisor

- Pull method to offer trial memberships

Marketing Mix - Product• Online Portal with the following mandatory features in the

first version.

Category Features

Landscaping Project Project creation, life cycleSpecify Tags about projectVisual Tools to help identify project statusReviews of service providers, individuals

Maintenance Maintain records of past projects, maintenance work

Awareness, Education Forums, Best practices, Online Videos

Integration with Social Networks FacebookTwitterShare Link

Marketing Mix – Pricing OverviewMember Type Pricing

Service Seekers Basic: FreePremium: - 3.99/month or - 2.99/month paid annually (25% savings)

Service Providers Basic: FreePremium:- 19.99/month or- 14.99/month paid annually (25% savings)

Ads TBD

Marketing Mix – Pricing for Service Seekers – Feature Differences

Marketing Mix – Pricing for Service Providers – Feature Differences

Marketing Mix - Promotions

Marketing Mix – Place/Routes to Market

Partnership Strategy• eLandscape depends on reputed freelancers to provide

content in the forums/education/awareness/news letters section, to induce and retain members

• However, eLandscape DOES NOT depend on any other partners to resell its services

Other GTM Strategies – Member Acquisition

• Goal is to divert the members of competing sites like AngiesList, HomeAdvisor and Craigslist.

• Telemarketing/E-mail marketing to reach out to these members and educate, convince about the value proposition and offer free 1 month membership

Expected Sales – 1 Month after Launch

Line Item Value Bookings Revenue

Household Members

Basic 100 -

Premium 40 $160Business Members

Basic 40 - Premium 30 $600Total Revenue $760

Expected Sales – 6 months after the Launch

Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Total over 12 month 

159.60 207.48 269.72 350.64 455.83 592.58 2,035.86 599.70 659.67 725.64 798.20 878.02 965.82 4,627.05 759.30 867.15 995.36 1,148.84 1,333.85 1,558.41 6,662.91

RevenueSubscriptions: householdsSubscriptions: businesses

Total revenue