el sector del retail en china
DESCRIPTION
El objeto del presente estudio es analizar la situación actual del sector del retail en China y las posibilidades que ofrece a las empresas madrileñas. Para su elaboración, la autora se ha basado en fuentes oficiales del sector tanto chinas como internacionales, así como en estudios especializados realizados por consultoras independientes.A día de hoy, China cuenta con uno de los mercados de retail más lucrativos y que a mayor ritmo crece. A pesar de la recesión económica, las ventas dentro del sector retail alcanzaron los 13.2 billones de RMB en 2009, un 15.5% más que en 2008. En los primeros cinco meses de 2010, las ventas aumentaron un 18.2%, alcanzando los 6.03 billones de RMB, respecto al mismo periodo de 2009.TRANSCRIPT
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Uyconscs kg`hfhswykwhtcs
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{~n s~s oc`unwhgcyns oahfcs& Akswk akon ucoc" ~f hftnyscy dcyëfnc scbc ucgàk scbhohwky bk
kuycikohÿf fnonskyhk ukyk nswk bhonfohk" k wyktès gnb Lcihnyfc onfwykb& Nswc ak ok`ihkgc nf
kbl~fcs okscs& Ksà" nb hftnyscy gnin ciwnfny ~fk bhonfohk gn fnlcohc gnb @CDOC@ x
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ynohihy kuycikohÿf gnb Lcihnyfc onfwykb&
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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;;
>& CUCYW^FHGKGN_ UKYK BK_ N@UYN_K_ @KGYHBNÛK_
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Ghswyhi~whcf _nowcy&
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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;9
`cgnbcs gn fnlcohc x snythohcs gn tnfwk" bk _KHO wk`ihèf ak nbkicykgc ~fk ynl~bkohÿf
uycuhk;5 kb ynsunowc" unfghnfwn wcgktàk gn kuycikohÿf& Nswks `nghgks nsunohdhokf bcs oyhwnyhcs x
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gn bks `kyoks x bcs fc`iyns gn bks oc`ukûàks&
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gn oc`i~swhibn& _hf n`ikylc" bcs snythohcs ocf tkbcy kûkghgc fc ynbkohcfkgcs ocf bk tnfwk gn
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ucshihbhgkgns nqhswnfwns" nb Lcihnyfc ak uyc`nwhgc hfonfwhtcs wkbns oc`c uyconscs gn bhonfohk
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snythohcs;;
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ghyhln nsunohkb`nfwn k k{~nbbks nswkohcfns gn snythohc shw~kgks k bc bkylc gn bks k~wcuhswks
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uyhfohukb`nfwn kb shswn`k skfhwkyhc oahfc" snlúf nb o~kb nb 1>. gn bcs `nghok`nfwcs sn
kg{~hnynf ghynowk`nfwn k wyktès gnb acsuhwkb" bk uynsnfohk gn kowcyns hfwnyfkohcfkbns nf nswn
s~i ‟ snowcy ns wcgktàk `~x yng~ohgk&
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`kfnyk lykg~kb" hfhohkyë bk snukykohÿf gn bk tnfwk gn `nghok`nfwcs x bks hfswhw~ohcfns gn skb~g&
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`kxcy x `ës bhinywkg nf nb nswkibnoh`hnfwc gn uynohcs& Ksh`hs`c" sn akf u~ibhokgc ghtnyscs
gco~`nfwcs {~n nsiczkf nb d~w~yc gnb snowcy" shnfgc bcs `ës h`ucywkfwns ‒Cuhfhcfs cf
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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;?
4& KFNQC_
4&; Kscohkohÿf gnb snowcy
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Unyscfk gn ocfwkowc: @s& Kflnbk Ihfl
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N`khb: hfdcEynwkhbkshknquc&oc`
\ni: |||&ynwkhbkshknquc&oc`
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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;7
;9wa Oahfk Oakhf _wcyn Nquc# ;9wa Oahfk Ynwkhb Hfg~swyx Ocftnfwhcf
Dnoaks: 5> ‟ 5< Fcthn`iyn gn 95;5
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D~oanfl`nf|kh _w" Qhoanfl Ghswyhow" Inhjhfl" ;555?<" U&Y& Oahfk
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Wnbèdcfc: !-14 ;5( 41<178?;# 41<17884
Dkq: !-14 ;5( 41<178?7# 41<178<1
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\ni: |||&oahfkynwkhb&cyl
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\ni: awwu:##|||&`oq&ns#sakflakh
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Wnb: - 14 ;5 >1<88<??
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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;>
Ocfwkowc: Jkthny _nyyk Ocfsnjnyc&
N`khb: sno{oc`nqEoc`nyohc&`hwxo&ns
\ni: |||&oc`nyohc&`hwxo&ns
OCF_^BKGC LNFNYKB GN N_UKÛK NF _AKFLAKH
;9 Zacflsakf Gcfl Xh Yckg" Ycc` ?5;
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N@IKJKGK GN N_UKÛK NF OAHFK
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\ni: awwu:##|||&`kn&ns
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Wnb&: -14!;5( 47;48<<7 # <?9? dkq: -14!;5( 47;4;>?7
Ocfwkowc: Lkiyhnb @cxkfc
N`khb: hfdcEsukfhsaoak`inyoa&oc`
\ni: |||&sukfhsaoak`inyoa&oc`
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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;4
OK@KYK GN OC@NYOHC GN N_UKÛK NF OAHFK-OKFWßF
Ycc` >59K >wa Dbccy" Y $ D Onfwny" Fc&;5 A~kqhk Yckg
Za~jhkfl Fn| Wc|f" Whkfan Ghswyhow
L~kflzac~ >;549?
Wnb: !-14(9599?<9149
Dkq: !-14(9599?<9147
Ocfwkowc: _kfgyk Oa~kfl
N`khb: l~kflgcflEsukfhsaoak`inyoa&oc`
\ni: awwu:## |||&sukfhsaoak`inyoa&oc`
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