el sector del retail en china

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El objeto del presente estudio es analizar la situación actual del sector del retail en China y las posibilidades que ofrece a las empresas madrileñas. Para su elaboración, la autora se ha basado en fuentes oficiales del sector tanto chinas como internacionales, así como en estudios especializados realizados por consultoras independientes.A día de hoy, China cuenta con uno de los mercados de retail más lucrativos y que a mayor ritmo crece. A pesar de la recesión económica, las ventas dentro del sector retail alcanzaron los 13.2 billones de RMB en 2009, un 15.5% más que en 2008. En los primeros cinco meses de 2010, las ventas aumentaron un 18.2%, alcanzando los 6.03 billones de RMB, respecto al mismo periodo de 2009.

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Page 1: El sector del retail en China

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;

 

 

FCWKNB _NOWCY YNWKHB NF OAHFK

B~ohk Zcn Lkbkyzk TkbbnjcFcthn`iyn 95;5

Page 2: El sector del retail en China

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk 9

 ;&  ? HFWYCG^OOHßF X OCFOB^_HCFN_?&  1 CDNYWK7&  8 DCY@K_ GN NFWYKGK KB @NYOKGC>&  ;; CUCYW^FHGKGN_ UKYK BK_ N@UYN_K_ @KGYHBNÛK_4&  ;? KFNQC_

 

Page 3: El sector del retail en China

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ?

 

;& HFWYCG^OOHßF X OCFOB^_HCFN_

Bk uynsnfwn fcwk ak shgc nbkicykgk nf fcthn`iyn gn 95;5 ucy B~ohk Zcn Lkbkyzk Tkbbnjc& Wcgk

hfdcy`kohÿf" cuhfhcfns x s~lnynfohks sn akf nqu~nswc gn i~nfk dn" ucy bc {~n fc h`ubhokf

ynsucfskihbhgkgns bnlkbns& K~f{~n sn akf ynkbhzkgc wcgcs bcs nsd~nyzcs ucshibns ukyk

lkykfwhzky bk hfdcy`kohÿf x gkwcs {~n ocfwhnfn bk uynsnfwn fcwk" bk Cdhohfk gn Onfwycs

N`uynskyhkbns gn @kgyhg nf nb Nqwnyhcy ocf sngn nf Oahfk fc sn akon ynsucfskibn gn

o~kb{~hny nyycy ~ c`hshÿf nf nb {~n sn u~ghnyk akiny hfo~yyhgc" ksà oc`c gn bks ocfsno~nfohks

{~n u~ghnykf gnyhtkysn gn bk hfwnyuynwkohÿf gn s~s ocfwnfhgcs& Bk hfdcy`kohÿf cdynohgk nf nb

uynsnfwn gco~`nfwc fc sn gnin ocfshgnyky s~swhw~wk gnb gnihgc ksnscyk`hnfwc j~yàghoc&

Nb cijnwc gnb uynsnfwn nsw~ghc ns kfkbhzky bk shw~kohÿf kow~kb gnb snowcy gnb ynwkhb nf Oahfk x bks

ucshihbhgkgns {~n cdynon k bks n`uynsks `kgyhbnûks& Ukyk s~ nbkicykohÿf" bk k~wcyk sn ak

ikskgc nf d~nfwns cdhohkbns gnb snowcy wkfwc oahfks oc`c hfwnyfkohcfkbns" ksà oc`c nf nsw~ghcs

nsunohkbhzkgcs ynkbhzkgcs ucy ocfs~bwcyks hfgnunfghnfwns&

K gàk gn acx" Oahfk o~nfwk ocf ~fc gn bcs `nyokgcs gn ynwkhb `ës b~oykwhtcs x {~n k `kxcy

yhw`c oynon& K unsky gn bk ynonshÿf nocfÿ`hok" bks tnfwks gnfwyc gnb snowcy ynwkhb kbokfzkycf

bcs ;?&9 ihbbcfns gn Y@I nf 9558" ~f ;>&>. `ës {~n nf 9551;

& Nf bcs uyh`nycs ohfoc `nsnsgn 95;5" bks tnfwks k~`nfwkycf ~f ;1&9." kbokfzkfgc bcs 4&5? ihbbcfns gn Y@I" ynsunowc kb

`hs`c unyhcgc gn 95589&

Nb gnsunl~n gnb snowcy sn gnin nf i~nfk `nghgk kb k~`nfwc gn bcs hflynscs gn bcs aclkyns&

Nf 9558" bk ynfwk uny& okuhwk nf bks zcfks ~yikfks kbokfzÿ bcs ;<&;<> Y@I" oksh nb wyhubn gn bk

ynfwk uny& okuhwk nqhswnfwn akon ~fk gèokgk& Gn anoac" nf oh~gkgns Whny ‟ ;" oc`c Unmàf x

_akflakh" bk ynfwk uny& okuhwk `nghk ghsucfhibn ns gn `ës gn 94&555Y@I?&

Nf 9558 bcs aclkyns oahfcs ~yikfcs x y~ykbns lkswkycf ~f ?4">. x ~f 75"8. gn s~s hflynscs

nf oc`hgk" ynsunowhtk`nfwn& Nswc s~ucfn ~f ;"7. x ~f 9"7. `nfcs {~n nf 95517& Nfwyn 955;

x 9551" nb lkswc `nghc ucy aclky nf ycuk" skb~g" wykfsucywn x snythohcs gn wnbnoc`~fhokohcfns

k~`nfwÿ `ës gnb gcibn& Nswcs ok`ihcs" hfghokf {~n bcs aclkyns oahfcs ghsucfnf gn `ës

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;D~nfwn: Oahfk _wkwhswhokb Xnkyiccm !95;5(&

9Fkwhcfkb I~ynk~ cd _wkwhswhos !95;5(&

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D~nfwn: Oahfk _wkwhswhokb Xnkyiccm !95;5(&7

D~nfwn: Oahfk _wkwhswhokb Xnkyiccm !95;5(& 

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk 7

nb gnsn`icbsc `nghc uny& okuhwk gn Oahfk kbokfzkyë bcs ;<&555 Y@I" uynthnfgc {~n nb lkswc

wcwkb ~yikfc nf nsn kûc snyë gn ;?&? ihbbcfns gn Y@I" bc {~n ocftnywhyë kb ukàs nf nb wnyony

`nyokgc" wyks NN&^^& x Jkuÿf>& Nswcs gkwcs" ~fhgcs k bks `njcyks nf bks ocfghohcfns gn thgk

gn s~s akihwkfwns" akf uyctcokgc ~f ok`ihc gn uyhcyhgkgns" {~n akf ukskgc gn skwhsdkony bks

fnonshgkgns iëshoks" k unysnl~hy ~fk `njcy okbhgkg gn thgk" bc {~n nswë gkfgc b~lky k

h`ucywkfwns cucyw~fhgkgns nf nb snowcy ynwkhb&

K~wc`ÿthbns" `cwcohobnwks" oc`i~swhibn x ukywns gn k~wc`ÿthbns scf bcs s~i ‟ snowcyns `ës

b~oykwhtcs gnfwyc gn bk hfg~swyhk ynwkhb& Nswcs s~i ‟ snowcyns ocfswhw~xnf ~f ?8. gn bcs hflynscs

wcwkbns gnb snowcy4&" k unsky gn s~ucfny wkf scbc nb ;7. gn bks n`uynsks gn ynwkhb& Nf

oc`ukykohÿf" s~i ‟ snowcyns wkbns oc`c kbh`nfwkohÿf" inihgks" ycuk x oc`ubn`nfwcs"

akyg|kyn" `cihbhkyhc" dky`koè~whok x `kwnyhkb `èghoc sn nfdynfwkf k ~fk oc`unwnfohk `ks

hfwnfsk" ocf ~f `nfcy `kylnf gn infndhohc&

Nswy~ow~yk gnb _nowcy Ynwkhb nf Oahfk" 9558

_nowcy  Nfwnyuyhsns N`ubnkgcs Tnfwks !;55 ̀ hbbcfns Y@I( 

Wcwkb  79&4;>  7&?4<&54?  7?&??; 

K~wc`ÿthbns" ̀ cwcohobnwks" oc`i~swhibn x ukywns ;7&>?; <1?&414 ;8&19;"<

 

Hfwnlykwng ynwkhb 4&7 91>&8 ;";7;&4

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Wnqwhbns" koonscyhcs x kywào~bcs gn ocfs~`c ghkyhc 9&71; 945&89< ;&>>;"8

@nghohfks x N{~huk`hnfwc ̀ èghoc 9&717 911&1?< ;&<7>"7

Akyg|kyn" `cihbhkyhc x `kwnyhkbns gn gnocykohÿf ;&874 ;5?&>;? 1?4"7

Cwycs ;&18; <;&>;8 <59"8

N{~hukohÿf o~bw~ykb gnucywhtk 9&4>4 ;<4&7;; ;&;58"4

Oc`hgk" inihgk x wkikoc ;&1>1 ;>>&<<8 <91"?

D~nfwn: Oahfk _wkwhswhokb Xnkyiccm !95;5(

>

D~nfwn: @oMhfsnx !9558(4

Nf 9551 

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk >

Oc`c u~ngn cisnytkysn" Oahfk s~ucfn ~fc gn bcs gnswhfcs gn hftnyshÿf `ës kwykowhtcs ukyk

bcs ynwkhbnys nqwykfjnycs gnihgc kb kow~kb oynoh`hnfwc gnb ukàs" gnb fhtnb gn thgk" kb k~`nfwc gn

bcs hflynscs x kb ocfsno~nfwn `nyokgc nf nqukfshÿf& Fc akx {~n cbthgky {~n nb ukàs kshëwhoc

ns ~fc gn bcs `kxcyns `nyokgcs gn b~jc gnb `~fgc& _hf n`ikylc" ukyk nfwyky ocf èqhwc nf nb

`hs`c" bks n`uynsks dcyëfnks gninyëf oc`uynfgny bks ynl~bkohcfns x ucbàwhoks gn bk

Ynuúibhok Ucu~bky Oah`k yndnynfwns kb snowcy x ocfshgnyky" nf kbl~fcs okscs" bk ocbkicykohÿf

ocf ~f scohc bcokb gnihgc k s~s ocfwkowcs" k bks tnfwkjks cdynohgks ucy nb Lcihnyfc" nwo&

Kgn`ës" ukyk oc`unwhy ocf bk cdnywk bcokb" gninyë akonysn nsunohkb ahfokuhè nf bcs snythohcs

k~qhbhkyns" bclàswhok" ghswyhi~ohÿf" x scb~ohcfns k bk okgnfk gn ghswyhi~ohÿf& Oahfk" ucy nb

`c`nfwc" okynon gn èswcs c bcs nswë gnskyycbbkfgc wcgktàk" ucy bc {~n k{~nbbks dhy`ks {~n

ucsnkf nb Mfc| ‟ ac| x bk wnofcbclàk kgno~kgk snyëf ihnf ynohihgks wkfwc ucy nb `nyokgc

oc`c ucy nb Nswkgc" {~n nswë bkfzkfgc h`ucywkfwns `nghgks ukyk nswh`~bky nb ocfs~`c hfwnyfc&

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk 4

9& GN@KFGK

Gnihgc k bks lykfgns gnshl~kbgkgns wnyyhwcyhkbns nf Oahfk nf `kwnyhk gn hflynscs x kb kihs`c

nqhswnfwn nfwyn bcs akihwkfwns y~ykbns x ~yikfcs" nb ucgny kg{~hshwhtc x bk gn`kfgk gnfwyc gn bk

hfg~swyhk" tkyàkf nfcy`n`nfwn& Gn ko~nygc ocf nb I~yÿ gn Nswkgàswhoks gn Oahfk"

kuycqh`kgk`nfwn nb >5. gn bks tnfwks wcwkbns gnfwyc gnb snowcy ynwkhb nf Oahfk nf 9558

uyconghnycf gn Unmàf" _akflakh" Jhkfls~" Zanjhkfl" _akfgcfl x L~kflgcfl& Bk `kxcy ukywn

gn nswks ynlhcfns sn nfo~nfwykf nf nb Nswn& Nf oc`ukykohÿf" Wàinw" [hflakh" Fhflqhk" Akhfkf x

Lkfs~ ynlhswykycf bks tnfwks `ës ikjks&

Nb ocfs~`c ak hgc nf k~`nfwc k bc bkylc gn bk uyh`nyk `hwkg gnb 95;5" hfoyn`nfwëfgcsn k ~fk

`nghk `nfs~kb gnb ;<. ynsunowc kb `hs`c unyhcgc gnb kûc kfwnyhcy&

Wykxnowcyhk gn gn bks tnfwks ynwkhb 95;5 !.(

5

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;5

;>

95

9>

Nfnyc Dniynyc @kyzc Kiyhb @kxc

 D~nfwn: Fkwhcfkb I~ynk~ cd _wkwhswhos !95;5(

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk <

Nfwykfgc nf okwnlcyàks" nb unwyÿbnc x s~s uycg~owcs ynbkohcfkgcs" bcs k~wc`ÿthbns" nb `cihbhkyhc"

nb cyc" bk ubkwk x bk jcxnyàk" ynlhswykycf nb oynoh`hnfwc `ës h`ucywkfwn g~ykfwn nb uyh`ny wyh`nswyn

gn 95;5" ocf ntcb~ohcfns gnb 75"?." ?8"1." ?<"4. x ?<"?. ynsunowhtk`nfwn nf ynbkohÿf kb

`hs`c unyhcgc gn 9558&

Ucyonfwkjn gn tnfwks gnb snowcy ynwkhb ucy okwnlcyàk" 9551 -;[95;5

9551 9558 ;[95;5

Wnqwhb" zkukwcs x oc`ubn`nfwcs 97&1 ;1&1 9?&8

Ocs`èwhocs 99&; ;4&8 ;>&4

Koonscyhcs x `kwnyhkb gn cdhohfk ;<&8 4&< ;1&?

Ihnfns gn ~sc ghkyhc ;<&; ;>&4 99&7

Nbnowycgc`èswhocs x nbnowyÿfhokukyk nb aclky ;7&9 ;9&? 98&4

@cihbhkyhc 99&4 ?>&> ?<&4

Onynkbns" konhwn" oc`hgk"inihgk" wkikoc ;7 ;1&7

Cyc" ubkwk x jcxnyàk ?1&4 ;>&8 ?<&?

N{~hucs gn wnbnoc`~fhokohÿf ;&7 ;&? ;1

K~wc`ÿthbns 9>&? ?9&? ?8&1

Unwyÿbnc x uycg~owcsynbkohcfkgcs ?8&8 4&1 75&?

@kwnyhkbns gn ocfswy~oohÿf xgnocykohÿf ;9 94&4 94&1

Uycg~owcs gn gnucywn xnfwynwnfh`hnfwc 8&; ;?&?

@nghohfk 9;&< 95&8D~nfwn: Fkwhcfkb I~ynk~ cd _wkwhswhos !95;5(

Bk uyhfohukb d~nfwn gn gn`kfgk sn nfo~nfwyk nf bks zcfks ~yikfks" {~n o~nfwkf ocf nb 74"4.

gn bk ucibkohÿf wcwkb x ocfwyhi~xnf kb 4<"8.<gn bks tnfwks wcwkbns gnb snowcy ynwkhb&

<Nf 9558&

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk 1

?& CDNYWK

Nb `nyokgc gnb ynwkhb nf Oahfk sn nfo~nfwyk kbwk`nfwn dykl`nfwkgc x oc`u~nswc ucy `~bwhw~g

gn un{~nûks x `nghkfks n`uynsks& Nf 9551" Oahfk ocfwkik ocf ~fks >78&555 oc`ukûàks gn

ynwkhb" okgk ~fk ocf ~fk `nghk gn ;> n`ubnkgcs& Bks lykfgns dhy`ks gn hftnyshÿf nqwykfjnyk nf

nb `nyokgc scf lnfnykb`nfwn nfwhgkgns lykfgns oc`c \kb ‟ @kyw _wcyns c Okyyndc~y& Gn

anoac" wyks bk kunyw~yk x bhinykbhzkohÿf gnb `nyokgc gn ynwkhb" `ës gn bk `hwkg gn bcs lykfgns

ynwkhbnys hfwnyfkohcfkbns akf nfwykgc nf Oahfk" wykxnfgc ~f f~ntc shswn`k gn lnswhÿf"

gnsocfcohgc akswk kacyk&

Ykfmhfl gn bcs uyhfohukbnsynwkhbnys nf Oahfk snlúf

tnfwks

Ykfmhfl N`uynsk

; _~fhfl

9 Lc`n

? Iyhbbhkfon

7 Gksakfl

> OY

4 YW @kyw

< Okyyndc~yD~nfwn: Oahfk Oakhf _wcyn kfg Dykfoahsn Ksscohkwhcf !9558(

K unsky gn {~n nb fú`nyc gn yngns gn nswkibnoh`hnfwcs nf okgnfk akf k~`nfwkgc nf bcs

úbwh`cs kûcs" bcs ynwkhbnys wykfsuycthfohkbns scf wcgktàk nqonuohcfkbns nf Oahfk" nf ukywn

gnihgc k bks ikyynyks bcokbns gn koonsc kb `nyokgc& Ucy nbbc" ucgn`cs nfocfwyky ~fk lykf

tkyhngkg gn `cgkbhgkgns gn ynwkhb oc`c scf lykfgns kb`konfns" ahuny`nyokgcs"

s~uny`nyokgcs" whnfgks gn ocftnfhnfohk" nswkibnoh`hnfwcs nsunohkbhzkgcs c ghsoc~fw"

dykf{~hohks" tnfwk ghynowk x tnfwk cfbhfn&

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk 8

 

7& DCY@K_ GN NFWYKGK KB @NYOKGC

Wkf sÿbc ~f >. gn bks n`uynsks gn ynwkhb nf Oahfk scf nqwykfjnyks c nswëf ukywhohukgks gn

okuhwkb dcyëfnc& Bcs ynwkhbnys hfwnyfkohcfkbns s~ucfnf" shf n`ikylc" ~f ;9. gnb wcwkb gn bks

tnfwks x kowhtcs gnb snowcy& Nswc fcs hfghok" {~n bcs kowcyns hfwnyfkohcfkbns kowúkf k ~fk

nsokbk `kxcy {~n s~s oc`unwhgcyns oahfcs&

Nf klcswc gn 9558" Oahfk ocfwkik ocf 9&755 oc`ukûàks gn ynwkhb ocf hftnyshÿf nqwykfjnyk"

ynuynsnfwkfgc 7&155 `hbbcfns gn gÿbkyns" shnfgc ~f 8;. gn bk `hs`k ynkbhzkgk k ukywhy gn

9557&

Ucy cwyc bkgc" ukyk {~n ~fk n`uynsk dcyëfnk gn ynwkhb u~ngk nswkibnonysn nf wnyyhwcyhc oahfc"

fnonshwk ciwnfny ~fk bhonfohk ucy ukywn gnb Lcihnyfc& Nb shswn`k gn kg{~hshohÿf gn bhonfohks ns

oc`ubnjc" bc {~n bh`hwk nb koonsc kb `nyokgc& Bks dhy`ks nqwykfjnyks gninf sny ukohnfwns k bk

acyk gn ocfshgnyky s~ nqukfshÿf nf nswn `nyokgc kshëwhoc" xk {~n bcs uycongh`hnfwcs nqhlhgcs

u~ngnf gn`cyky ocfshgnykibn`nfwn nb uyconsc& _hf n`ikylc" fc wcgc scf gnstnfwkjks& Ohnywks

ucbàwhoks kx~gkf k kbl~fcs s~i ‟ snowcyns gn bk hfg~swyhk ynwkhb k wyktès gn bk hfonfwhtkohÿf gn

dcy`kwcs gn fnlcohc c nswh`~bkfgc nb ocfs~`c hfwnyfc&

Uynthc k bk nfwykgk gn Oahfk nf bk Cylkfhzkohÿf @~fghkb gn Oc`nyohc" nb ukàs nswkibnoàk

h`ucywkfwns ynswyhoohcfns k bk hftnyshÿf nqwykfjnyk nf nb snowcy ynwkhb& Wyks nb koonsc oc`nfzÿ k

bntkfwky nswks wykiks& K gàk gn acx" bks oc`ukûàks nqwykfjnyks gn ynwkhb fc whnfnf bh`hwkohcfns

wnyyhwcyhkbns gn nswkibnoh`hnfwc" `cgc gn nfwykgk" nwo& _hf n`ikylc" wcgktàk akx ohnywks

ocfghohcfns nf `kwnyhk gn uycg~owcs ynswyhflhgcs c oc`ubhokohcfns gnb shswn`k gn kgj~ghokohÿf

gn bhonfohks&

Uycg~owcs ynswyhflhgcs

K{~nbbks n`uynsks gnghokgks kb ynwkhb gn ohnywcs uycg~owcs1" sn nfo~nfwykf ocf ikyynyks gn

nfwykgk kb `nyokgc" wkb x oc`c sn u~ngn cisnytky nf nb o~kgyc {~n sn nqucfn k ocfwhf~kohÿf&

1Uyhfohukb`nfwn {~à`hocs ukyk bk klyho~bw~yk" kblcgÿf" onynkbns" konhwn" kzúoky x wkikoc&

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;5

Ynswyhoohcfns kb nswkibnoh`hnfwc gn n`uynsks nqwykfjnyks gn ynwkhb

_nowcy  Ynswyhoohcfns  Bnlhsbkohÿf ynbkwhtk 

K~ghcths~kb Bk uycuhngkg nf ~fk JT gnb scohc nqwykfjnycfc ucgyë sny gn `ës gnb 78.

Kg`hfhswykwhtn @nks~yns dcyOahfnsnDcynhlf K~ghcths~kbUycg~ow Ghswyhi~whcfUkywfnysahu Nfwnyuyhsns!9557(*

U~ibhokohcfns" k~wc"dky`koè~whok" unswhohgks"dnywhbhzkfwns" yndhfnyàk"

onynkbns" konhwns tnlnwkbns"kzúoky x kblcgÿf

Nf oksc gn JT" nb scohc nqwykfjnyc fc ucgyëwnfny `ës gnb 78. sh nb fnlcohc gn ynwkhbucsnn c kowúk nf `ës gn ?5 whnfgks {~n

tnfgkf ghdnynfwns uycg~owcs x `kyoks gnghdnynfwns uyctnngcyns&

Kg`hfhswykwhtn @nks~yns dcyDcynhlf Hftnsw`nfw hfOc``nyohkb _nowcys !9557(

Unwyÿbnc nf oy~gc Bc `hs`c {~n nb kfwnyhcy& Kg`hfhswykwhtn @nks~yns dcyOy~gn Chb @kymnw !955<("Okwkbcl~n L~hghfl DcynhlfHftnsw`nfw hf Hfg~swyx !955<(

Unwyÿbnc yndhfkgc Nf oksc gn JT" nb scohc nqwykfjnyc gninyëwnfny `nfcs gnb >5. sh nb fnlcohc gn ynwkhbucsnn c kowúk nf `ës gn ?5 whnfgks {~ntnfgkf ghdnynfwns uycg~owcs x `kyoks gnghdnynfwns uyctnngcyns&

Kg`hfhswykwhtn @nks~yns dcywan Yndhfng Chb @kymnw !955<(

Wkikoc Fc kihnywc k bk hftnyshÿf nqwykfjnyk Kg`hfhswykwhtn @nks~yns dcyDcynhlf Hftnsw`nfw hf

 

Oc``nyohkb _nowcys !9557(

Uyconscs kg`hfhswykwhtcs

Bcs ynwkhbnys nqwykfjnycs" ucy bc lnfnykb" gninf kwyktnsky ~f uyconsc gn bhonfohk `ës nswyhowc

{~n s~s oc`unwhgcyns oahfcs& Akswk akon ucoc" ~f hftnyscy dcyëfnc scbc ucgàk scbhohwky bk

kuycikohÿf fnonskyhk ukyk nswk bhonfohk" k wyktès gnb Lcihnyfc onfwykb& Nswc ak ok`ihkgc nf

kbl~fcs okscs& Ksà" nb hftnyscy gnin ciwnfny ~fk bhonfohk gn fnlcohc gnb @CDOC@ x

ucswnyhcy`nfwn ~fk kuycikohÿf gn ynlhswyc gn bk Kg`hfhswykohÿf Nswkwkb gn Hfg~swyhk x Oc`nyohc

!_KHO(& Nb uyconsc gn bhonfohk ns cukoc x u~ngn kbkylkysn nf nb whn`uc" bc {~n s~ucfn `ës

lkswcs x ocswns& Nf bcs úbwh`cs kûcs" shf n`ikylc" x n`u~jkgcs ucy lcihnyfcs x kscohkohcfns

n`uynskyhkbns nqwykfjnyks" nb @CDOC@ X bk _KHO akf gnbnlkgc ohnywks ucwnswkgns gn

k~wcyhzkohÿf nf bcs Lcihnyfcs bcokbns& Fc ciswkfwn" ohnywcs ynwkhbnys {~n ucsnkf gnwny`hfkgcs

dcy`kwcs gn fnlcohc c wykikjnf ocf uycg~owcs ocfwycbkgcs ucy nb Nswkgc" nswë cibhlkgcs k

ynohihy kuycikohÿf gnb Lcihnyfc onfwykb&

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;;

 

>& CUCYW^FHGKGN_ UKYK BK_ N@UYN_K_ @KGYHBNÛK_

K unsky gn {~n nb ynwkhb nf sà fc ns ~fc gn bcs snowcyns n`nylnfwns gn Oahfk" kbl~fcs gn s~s

s~i ‟ snowcyns x dcy`kwcs gn fnlcohc wcgktàk sn nswëf gnskyycbbkfgc x ynohinf ~f kucxc

h`ucywkfwn ucy ukywn gnb Lcihnyfc nf `kwnyhk gn dhfkfohkohÿf" kx~gks" ucbàwhoks uyndnynfohkbns"

nwo& Nf nswn snfwhgc" bks n`uynsks `kgyhbnûks u~ngnf" wcgktàk" nfocfwyky h`ucywkfwns

cucyw~fhgkgns gn fnlcohc&

N-oc``nyon

Nfwyn 9551 x 9558" nb fú`nyc gn oc`uykgcyns cf ‟ bhfn nf Oahfk oynohÿ ~f 7>"8." kbokfzkfgc

bcs ;51 `hbbcfns gn unyscfks& Bks tnfwks cf ‟ bhfn sn gcibkycf x bclykycf bcs 9>5&555 `hbbcfns

gn Y@I& Gn nswks tnfwks" ~f 85. kuycqh`kgk`nfwn d~nycf tnfwks OwcO" k~f{~n nb `cgnbc

IwcO wk`ihèf w~tc ohnywc èqhwc&

Nb snowcy wnqwhb" bcs uycg~owcs k~ghcths~kbns" bcs bhiycs" bcs ocs`èwhocs" bk nbnowyÿfhok" bk jcxnyàk x

bcs j~l~nwns scf bcs cijnwcs `ës ynobk`kgcs& Bcs oc`uykgcyns cf ‟ bhfn sn nfo~nfwykf" nf

lnfnykb" skwhsdnoacs ocf nswn `èwcgc gn oc`uyk x whnfgnf k ynunwhy&

Ucy s~ ukywn" nb Lcihnyfc kucxk nb gnskyycbbc gnb noc``nyon gnfwyc gnb snowcy ynwkhb x whnfnuynthswc {~n bks tnfwks cfbhfn s~ucflkf `ës gnb >. gn bks wcwkbns gnb snowcy ynwkhb ukyk dhfkbns

gnb ;9º Ubkf [~hf{~nfkb !95;; 95;>(& Kdhfkfgc ~f ucoc bcs cijnwhtcs" sn ocfoynwkf bcs s~i ‟ 

snowcyns cijnwc gn nswà`~bc gnfwyc gnb ynwkhb gn noc``nyon8:

Ynwkhbnys gnghokgcs nf nqob~shtk k tnfwks cf ‟ bhfn gn bks hfg~swyhks wnqwhb" uycg~owcs

k~ghcths~kbns" bhiycs" `nfkjn x nbnowycgc`èswhocs&

Ynwkhbnys `~bwhokfkb: K{~nbbcs {~n o~nfwkf ocf whnfgk wykghohcfkb x" kgn`ës" cdynonf

snythohcs gn tnfwk cf ‟ bhfn&

Ubkwkdcy`ks gn n ‟ oc``nyon: K{~nbbcs {~n uycucyohcfkf snythohcs IwcI x IwcO

{~n kx~gkf k un{~nûks x `nghkfks n`uynsks n hfghthg~cs k lnswhcfky ~f fnlcohc cf

bhfn" wkbns oc`c Kbhikik&oc` Bwg&

Ukyk bk `njcyk gnb noc``nyon" nb Lcihnyfc oahfc nswë oc`nfzkfgc k ynl~bky nb `hs`c&

Kgn`ës gn kgcuwky bks nsunohdhokohcfns `cgnbc ukyk nb n ‟ oc``nyon x ukyk bcs snythohcs gn

tnfwk ucy Hfwnyfnw !_I#W ;5>;8 ‟ 9558(" gcs nswëfgkyns hfg~swyhkbns tcb~fwkyhcs {~n l~àkf bcs

8 Nswcs snowcyns sn akbbkf gndhfhgcs nf nb 9558 @CDOC@ Cuhfhcfs cf Gntnbcuhfl N ‟ Oc``nyon hf wan

Ghswyhi~whcf _nowcy&

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;9

 

`cgnbcs gn fnlcohc x snythohcs gn tnfwk" bk _KHO wk`ihèf ak nbkicykgc ~fk ynl~bkohÿf

uycuhk;5 kb ynsunowc" unfghnfwn wcgktàk gn kuycikohÿf& Nswks `nghgks nsunohdhokf bcs oyhwnyhcs x

bcs uycongh`hnfwcs ukyk nb ynlhswyc gn ~f fnlcohc cf ‟ bhfn" akohnfgc èfdkshs nf bk uycwnoohÿf

gn bks `kyoks x bcs fc`iyns gn bks oc`ukûàks&

_nythohcs ghswhfwcs gnb kuycthshcfk`hnfwc gn oc`i~swhibn nf bks nswkohcfns gn snythohc&

Bcs infndhohcs gn bks nswkohcfns gn snythohc gnunfgnf" wcgktàk nf lykf `nghgk" gn bks tnfwks

gn oc`i~swhibn& _hf n`ikylc" bcs snythohcs ocf tkbcy kûkghgc fc ynbkohcfkgcs ocf bk tnfwk gn

oc`i~swhibn" wkbns oc`c bk tnfwk gn oc`hgk" nb `kfwnfh`hnfwc gnb k~wc`ÿthb" nwo&" nswëf

k~`nfwkfgc yëuhgk`nfwn" k `nghgk {~n nb `nyokgc gnb tnaào~bc oynon& Thnfgc bks

ucshihbhgkgns nqhswnfwns" nb Lcihnyfc ak uyc`nwhgc hfonfwhtcs wkbns oc`c uyconscs gn bhonfohk

gn fnlcohc `ës dktcykibns ukyk bk kunyw~yk gn f~ntks nswkohcfns gn snythohc ocf `~bwhw~g gn

snythohcs;;

kfh`kfgc k bks nqhswnfwns k nqukfghy s~ ë`ihwc gn fnlcohc" cdynohnfgc oc`hgk"

whnfgks" nfwynwnfh`hnfwc x snythohcs gn `kfwnfh`hnfwc x ynukykohÿf ukyk nb k~wc`ÿthb& Nswc sn

ghyhln nsunohkb`nfwn k k{~nbbks nswkohcfns gn snythohc shw~kgks k bc bkylc gn bks k~wcuhswks

Nquynss x fkohcfkbns c onyokfks k ukymhfls&

Ynwkhbhfl dky`koè~whoc

Nf 9551 nb snowcy ynwkhb dky`koè~whoc kbokfzÿ oksh bcs 7<5&555 `hbbcfns gn Y@I" oynohnfgc k ~fyhw`c gnb ;>. gnsgn ;888& Nf 9551 wk`ihèf" sn nfocfwykikf nf Oahfk ?45&555 ynwkhbnys gnfwyc

gn nswn s~i ‟ snowcy" unyc sÿbc 78; wnfàkf tnfwks kf~kbns s~unyhcyns k bcs >5 `hbbcfns gn Y@I"

bc {~n hfghok {~n nb `nyokgc nswë oc`u~nswc" nf s~ `kxcyàk" gn un{~nûks n`uynsks& Gnihgc

uyhfohukb`nfwn kb shswn`k skfhwkyhc oahfc" snlúf nb o~kb nb 1>. gn bcs `nghok`nfwcs sn

kg{~hnynf ghynowk`nfwn k wyktès gnb acsuhwkb" bk uynsnfohk gn kowcyns hfwnyfkohcfkbns nf nswn

s~i ‟ snowcy ns wcgktàk `~x yng~ohgk&

Oc`c ukywn gn bk yndcy`k gn skfhgkg hfhohkgk ucy nb Lcihnyfc" èswn ak kf~fohkgc {~n" gn

`kfnyk lykg~kb" hfhohkyë bk snukykohÿf gn bk tnfwk gn `nghok`nfwcs x bks hfswhw~ohcfns gn skb~g&

Nswc dktcynonyë k bks n`uynsks gn ynwkhb" uycucyohcfëfgcbns nb koonsc k ~fk o~cwk gn `nyokgc

`kxcy x `ës bhinywkg nf nb nswkibnoh`hnfwc gn uynohcs& Ksh`hs`c" sn akf u~ibhokgc ghtnyscs

gco~`nfwcs {~n nsiczkf nb d~w~yc gnb snowcy" shnfgc bcs `ës h`ucywkfwns ‒Cuhfhcfs cf

Nswkibhsahfl wan Fkwhcfkb Nssnfwhkb Gy~l _xswn`‐ x ‒Fcwhon cf _wynflwanfhfl wan Kg`hfhswykwhcf

cd Gy~l Ghswyhi~whcf‐&

;5Kg`hfhswykwhtn @nks~yns dcy Cfbhfn Oc``cghwhns Wykghfl kfg Ynbkwng _nythons&

;; D~nfwn: Wan L~hghfl Cuhfhcfs cf Uyc`cwhfl wan Gntnbcu`nfw cd D~nb _wkwhcf‘s fcf ‟ d~nb _nythons

!@CDOC@( !95;5(& 

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;?

4& KFNQC_

4&; Kscohkohÿf gnb snowcy

Oahfk Oakhf _wcyn kfg Dykfoahsn Ksscohkwhcf

Ghynoohÿf: Ycc` 1;;"1wa dbccy" Dcynhlf Nocfc`ho $ Wykgn Ubkzk" Fc 99 D~oanfl`nf|kh

_WY&"Qhoanfl Ghswyhow" Inhjhfl" U&Y& Oahfk" ;555?<

Unyscfk gn ocfwkowc: @s& Kflnbk Ihfl

Wnb: -14 ;5 41<178?;# -14 ;5 41<17884

Dkq: -14 ;5 41<178?7#-14 ;5 41<178<1

\ni: |||&oahfkynwkhb&cyl

4&9 Dnyhks x Ntnfwcs

DAO Oahfk 95;5

Dnoaks: ;5 ‟ ;9 Fcthn`iyn gn 95;5

B~lky: _akflakh Fn| Hfwnyfkwhcfkb Nquc Onfwyn !_FHNO(

Cylkfhzkgcy: Oahfk Hfwnyfkwhcfkb Nqahihwhcf Bwg&

Ghynoohÿf Cylkfhzkgcy: Ycc` 9759" _hfl~bky @kfshcf" Fc& ?;1 ‟ ?99 Qhkf Qhk Yckg" _akflakh

955??4" UY Oahfk

Wnbèdcfc: !-14 9;( 4958>958

Dkq: !-14 9;( 4958>9;5

N`khb: daoEoahfkkbb|cybg&oc`

Ocfwkowc: Bhbx Za~ # Mnf O~h

\ni: |||&daooahfk&oc`

Ynwkhb Kshk Nquc 95;;

Dnoaks: ;7 ‟ ;4 J~fhc gn 95;;

B~lky: Acfl Mcfl Ocftnfwhcf kfg Nqahihwhcf Onfwyn

Cylkfhzkgcy: Ghtnyshdhng Ntnfws Acfl Mcfl BBO

Ghynoohÿf Cylkfhzkgcy: 9<5< I" 9<#D Hsbkfg Ubkon Wc|ny" Hsbkfg Ubkon" >;5 Mhfl‘s Yckg" Fcywa

Uchfw" Acfl Mcfl

Wnbèdcfc: !-1>9( ?;5>?8<5

Dkq: !-1>9( ?;5>?8<7

N`khb: hfdcEynwkhbkshknquc&oc`

\ni: |||&ynwkhbkshknquc&oc`

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;7

;9wa Oahfk Oakhf _wcyn Nquc# ;9wa Oahfk Ynwkhb Hfg~swyx Ocftnfwhcf

Dnoaks: 5> ‟ 5< Fcthn`iyn gn 95;5

B~lky: Fkfjhfl Hfwnyfkwhcfkb Nqahihwhcf Onfwyn

Cylkfhzkgcy: Oahfk Oakhf _wcyn $ Dykfoahsn Ksscohkwhcf

Ghynoohÿf Cylkfhzkgcy: Ycc` 1;;" 1wa Dbccy Dcynhlf Nocfc`ho $ Wykgn Ubkzk" Fc& 99

D~oanfl`nf|kh _w" Qhoanfl Ghswyhow" Inhjhfl" ;555?<" U&Y& Oahfk

Unyscfk gn ocfwkowc: @s& Jnkf Xkfl

Wnbèdcfc: !-14 ;5( 41<178?;# 41<17884

Dkq: !-14 ;5( 41<178?7# 41<178<1

N`khb: x|Eoodk&cyl&of 

\ni: |||&oahfkynwkhb&cyl

4&? Cwyks ghynoohcfns gn hfwnyès

ONFWYC_ N@UYN_KYHKBN_ GN @KGYHG NF NB NQWNYHCY" _&K&

;;;1 \nsw Xkf Kf Yckg" Ycc` ;459

_akflakh 9555>9" Oahfk

Wnb: !-14( 9;>9>1>557

Dkq: !-14( 9; >9>1>554Ocfwkowc: _~skfk Dnyfëfgnz Uèynz Gnbnlkgk

N`khb: oahfkcddhonE`kgyhghfwnyfkwhcfkb&oc`

\ni: awwu:##|||&ok`kyk`kgyhg&ns

CDOC@N_ _AKFLAKH

\nsw Lkwn @kbb" 9>wa dbccy"

;5?1 Fkfjhfl Qh Yckg

95557;" _akflakh" Oahfk

Wnb: !-14( 9;49;<9495

Dkq: !-14( 9;494<<<>5

Ocfwkowc: Okybcs Ukso~kb UcfsOcfsnjnyc

N`khb: sakflakhE`oq&ns

\ni: awwu:##|||&`oq&ns#sakflakh

CDOC@N_ UNMHF

_ukhf I~hbghfl" >wa

kfg 4wa

Dbccy" Lcflwhfkfb~ K;I" Oakcxkfl Ghswyhow" Inhjhfl" ;55595

Wnb: - 14 ;5 >1<88<??

Dkq: - 14 ;5 >1<88<?7

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;>

Ocfwkowc: Jkthny _nyyk Ocfsnjnyc&

N`khb: sno{oc`nqEoc`nyohc&`hwxo&ns

\ni: |||&oc`nyohc&`hwxo&ns

OCF_^BKGC LNFNYKB GN N_UKÛK NF _AKFLAKH

;9 Zacflsakf Gcfl Xh Yckg" Ycc` ?5;

955559 _akflakh" Oahfk

Wnb: !-14(9;4?9;?>7?

Dkq: !-14(9;4?9;;<94

Ocfwkowc: Kfwcfhc _nl~yk @cyàs Oÿfs~b

N`khb: suocfs~bEsa;4?&fnw

\ni: awwu:##|||&`kn&ns

N@IKJKGK GN N_UKÛK NF OAHFK

8 Oakcxkfl Yckg _kfbhw~f

;55455 Unmàf

Wnb: !-14(;54>?9?<79#4>?9?498#4>?9?<91#4>?9;77>

Dkq: -14 ;5 4>?9 ?75;

Ocfwkowc: Okybcs IbksocN`khb: okybcs&ibksocE`kn&ns#n`insuofE`khb&`kn&ns#n`insuEu~ibho&iwk&fnw&cf

\ni: awwu:##|||&`kn&ns

OK@KYK GN OC@NYOHC GN N_UKÛK NF OAHFK-_AKFLAKH

11> Ynf`hf Yckg" A~kflu~ Ghswyhow" Ycc` >;7

9555;5 _akflakh

Wnb: !-14(9;4?947;<<

Dkq: !-14(9;4?947519

Ocfwkowc: Ynf Bnh

N`khb: sakflakhEsukfhsaoak`inyoa&oc`

\ni: awwu:##|||&sukfhsaoak`inyoa&oc`

OK@KYK GN OC@NYOHC GN N_UKÛK NF OAHFK-UNMHF

Ycc` ?57i" Lykfg Ycom Ubkzk" Fc& ;? Qhf Zacfl Qh BhGcfloanfl Ghswyhow" Unmàf

Wnb&: -14!;5( 47;48<<7 # <?9? dkq: -14!;5( 47;4;>?7

Ocfwkowc: Lkiyhnb @cxkfc

N`khb: hfdcEsukfhsaoak`inyoa&oc`

\ni: |||&sukfhsaoak`inyoa&oc`

Page 16: El sector del retail en China

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B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;4

OK@KYK GN OC@NYOHC GN N_UKÛK NF OAHFK-OKFWßF

Ycc` >59K >wa Dbccy" Y $ D Onfwny" Fc&;5 A~kqhk Yckg

Za~jhkfl Fn| Wc|f" Whkfan Ghswyhow

L~kflzac~ >;549? 

Wnb: !-14(9599?<9149

Dkq: !-14(9599?<9147

Ocfwkowc: _kfgyk Oa~kfl

N`khb: l~kflgcflEsukfhsaoak`inyoa&oc`

\ni: awwu:## |||&sukfhsaoak`inyoa&oc`

KUNYW^YK N_UKFCBK INHJHFL CDDHON

_~hwn ;854" Zacflx~ Ubkzk" Fc& 4" \cymnys, _wkgh~` Yckg Fcywa"

Oakcxkfl Ghswyhow" ;5559< Inhjhfl

Wnb: !-14( ;5478>79<>

Dkq: !-14( ;5478>7948

Ocfwkowc: Dykfohsoc J& Hûhl~nz _knfz

N`khb: nninhjhflEthu&;4?&oc`

\ni: |||&scohngkgnswkwkb&cyl