El Mercado Popular

Patricia Rodriguez

Who We Are

• Rosario and Patricia started

as strawberry farmers in

Watsonville in 1991.

• Patricia was a social worker

for 12 years.

Our Market’s Purpose

Provide quality fruits and

vegetables to the underserved communities

Provide a safe, recreational event at which families can gather

Provide community

services

Serve as an incubator for entrepreneurs to start their own business

To teach and guide

vendors throughout

the permit process

Why Us

• We are qualified to operate a Certified Farmer’s Market

• We allow vendors to sell food and other items

• We utilize our experience to make knowledgeable decisions

• We have the financial capacity to fund improvements and to grow our

business