el arte veraz: visualización e infografía para comunicación
TRANSCRIPT
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EL ARTE VERAZ Visualización e infografía para comunicación
Alberto Cairo, Twitter: @albertocairo www.albertocairo.com , www.thefunctionalart.com
2 de noviembre de 2016
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http://com.miami.edu/ https://interactive.miami.edu/
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Master of Fine Arts Visualization and Infographics: http://mediashift.org/2014/12/miami-merges-data-visualization-mapping-journalism-for-mfa/
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http://albertocairo.com/ http://www.thefunctionalart.com
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Why visualization?
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A visualization is a graphical representation designed to enable exploration, analysis, or communication
2012 2016
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Figures representedin all these graphics:22%, 25%, 34%, 29%, 32%
Length or height
A
A B C D E
BCDE
Position
Angle/area Line weight
Hue and shade
Area
ABCDE
ABCDE
A B C
D E
A
A B C D E
B
DC E
A B C D E
A B C D E
A B C D E
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“The median score is 72 over 100” Result: Unhappy students
Based on Richard Thaler’s Misbehaving: The Making of Behavioral Economics
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“The median score is 72 over 100” Result: Unhappy students
“The median score is 96 over 137” Result: Happy students!
Based on Richard Thaler’s Misbehaving: The Making of Behavioral Economics
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Based on Richard Thaler’s Misbehaving: The Making of Behavioral Economics
Maximum
100
Average score
72FIRST EXAM
Minimum
0 50
Maximum
137
Average score
96SECOND EXAM
FIRST EXAM
SECOND EXAM
Minimum
0 50
72
96
Maximum score
100
Maximum score
137
Average score
Average score
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Michael E. Mann, Raymond S. Bradley, and Malcolm K. HughesIntergovernmental Panel on Climate Change (IPCC), Third Report, 2001
http://www.meteo.psu.edu/holocene/public_html/Mann/research/res_pages/old/mbh99.html
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Visualization is going mainstream
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Hans Rosling www.gapminder.orghttp://www.gapminder.org/videos/200-years-that-changed-the-world-bbc/
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http://graphics.wsj.com/infectious-diseases-and-vaccines/
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https://medium.com/univision-beta/redesigning-fact-checking-8c328e040f3d#.pily832eu
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https://www.washingtonpost.com/graphics/national/police-shootings/
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http://www.tampabay.com/projects/2015/investigations/pinellas-failure-factories/chart-failing-black-students/
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2014 Partisan Advantages Among Whites,by Year of Birth
Source: Merged Pew Research Center surveys conducted in 2014.
PEW RESEARCH CENTER
MORE DEMOCRATIC/DEMOCRATIC LEANING
MORE REPUBLICAN/REPUBLICAN LEANING
YEAR OFBIRTH AGE
1996
1981
1965 49
33
18
1946 68
851929
+30 +20 +10 +10 +20 +300
+30 +20 +10 +10 +20 +300
Millennial
Generation X
Baby Boomer
Silent Generation
2014 overall:+8.6R
Individual year3-year rollingaverage
Pew Research Center
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The persuasive power of visualization
http://www.thefunctionalart.com/2016/01/research-on-persuasive-visualization.html
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The core principles
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Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data
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Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data
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Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data
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Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data
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Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data
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This is why I don’t consider this an “infographic”
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1993-1996
$14 billion
1999-2003
$56 billion
Less regulation = More Industry Investment
Following1992 Cable
Regulations
Afterregulationswere relaxed
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1990 92 96 98 02 04 06 08 1000 2013
$16
$12
$8
$4
$16
Cable Industry Infrastructure ExpendituresIn billions
TelecommunicationsAct is passed(“Deregulation”)
Cable TelevisionConsumer Protectionand Competition Act(“Regulation”)
1993-1996
$14 billion
1999-2003
$56 billion
Less regulation = More Industry Investment
Following1992 Cable
Regulations
Afterregulationswere relaxed
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Learn about data
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Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data
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Graphic byKir Khachaturov
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http://www.thefunctionalart.com/2015/02/redesigning-circular-timeline.html
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How Music Preferences Have Changed in Two Decades
Music styles preferred by University of Miami students. Survey based on interviews with 1,000 students.
SOURCE: WishfulThinkingData Inc.
Hard Rock
Hip-Hop
Reggae
Country Classic
Samba
1994 2014
35%
25%
20%
10%
5%5%
Hard Rock
Hip-Hop
Reggae
Country Classic
Samba
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How Music Preferences Have Changed in Two Decades
Music styles preferred by University of Miami students. Survey based on interviews with 1,000 students.
SOURCE: WishfulThinkingData Inc.
Hard Rock
Hip-Hop
Reggae
Country Classic
Samba
1994 2014
35%
25%
20%
10%
5%5%
Hard Rock
Hip-Hop
Reggae
Country Classic
Samba
How Music Preferences
Have Changed in Two Decades
Music styles preferred by University of Miami students.
Survey based on interviews with 1,000 students.
SOURCE: WishfulThinkingData Inc.
0
10
20
30
40%
Hip-Hop
Reggaeton
Country
Classic
Samba
Hard Rock
1994 2014
Reggae
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Learn about writing and storytelling
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Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data
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http://[email protected]
Alberto Cairo, Twitter: @albertocairo www.albertocairo.com , www.thefunctionalart.com