HOW TO CREATE VALUE WITH A YOUTH SAVINGS PROGRAM

December 2009

OUR PROPOSITION

1. Custom design of money box to your financial institution’s brand requirements

2. Brand the EKOMINI platform to financial institution’s brand image

3. Access to games and adventures on ekominiville for financial institution’s usersa. Customers subscription basedb. Under license to financial institutions

4. Option to produce content relevant to bank’s market environment

CUSTOM DESIGN OF MONEY BOX

BRAND THE EKOMINI PLATFORM TO FINANCIAL INSTITUTION’S BRAND NAME

BANK’S BRAND NAME LOGO HERE

FREE ACCESS TO EKOMINIVILLE FOR FINANCIAL INSTITUTION’S USERS

PRODUCE RELEVANT CONTENT

3 REASONS

WHY FINANCIAL INSTITUTIONS SHOULD CONSIDER OUR YOUTH SAVINGS EDUCATION PLATFORM

1Reason

1. A consumer’s first experience is the one most remembered

2. Creates a strong, enduring bond3. Lifetime customer potential significant4. The right thing to do but hard to rationalize

2Reason

1. Improves parent loyalty re: emotional connection2. Creates opportunity for next best purchase• Youth savings tied to parent product

3. Increases share of wallet4. Quick, measurable ROI5. The right thing to do with payback

Reason

1. Customer centric2. Social engagement3. Improve brand equity4. Emotional connection5. Differenciation + Relevance

3

RELEVANCE

IMPROVED SHARE OF WALLET

1st TIME LIFETIME EXPERIENCE

LIFETIME CUSTOMER VALUE

R-ROIREAL RETURN ON INVESTMENT

FINANCIAL EDUCATION

NEXT BEST PURCHASE

CUSTOMER ENGAGEMENT

COMMUNITY COMMITMENT

FINANCIAL LITERACY IN ACTION THE FIRST MONEY-WISE GENERATION

FUN & GAMES

BRAND EQUITY

LOYALTY

ADDED VALUE

CUSTOMER CENTRIC

SOCIAL COMMITMENT

CREATES OPPORTUNITY

DIFFERENTIATION

REDUCES CUSTOMER CHURN

RESP

RRSP

MORTGAGE

LEARNING TO EARNSAVING

SETTING GOALS

DONATING

CONNECTS WITH PARENTS

THE MOST RECEPTIVE TO NEW TEACHINGS

GUARDIANS OF THEIR CUSTOMERS TRUST

FINANCIAL INSTITUTIONS

CHILDREN

PARENTS

CUSTOMERS FOR A LIFETIME