eight ways to optimise your website
DESCRIPTION
Eight ways to optimise your website for people and search engines. Delivered by Ned Wells at IFSEC 2013TRANSCRIPT
May 2013 @nedwells
cicada-online.com
Eight ways to optimise your website for search
engines and people.
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What is SEO?
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SEO is an outcome of digital marketing.
4 Taken from http://www.portent.com/blog/seo/wtf-is-seo.htm
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Digital marketing is… Making websites: • Easier to find • Easier to use • Easier to measure
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6 Image credit: http://www.geograph.org.uk/photo/55400
4 easy ways to improve your SEO.
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1. STOP THINKING ABOUT SEARCH ENGINES
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A good way to do this is by creating customer personas….
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A CCTV customer?
Image credit: http://www.geograph.org.uk/photo/156889
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10 Image credit: http://news.cheapflynigeria.co.uk/air-nigeria-partners-ethiopian-airlines-to-enhance-travel-options/
Access control customer?
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2. Read around the subject. 11 Image credit: http://walrus.wr.usgs.gov/infobank/programs/html/training/IBDemo/rawjpg/ResearchLibraries.jpg
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www.seomoz.org/beginners-guide-to-seo
Search for ‘google beginners guide to seo’
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3. Check out the competition.
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www.opensiteexplorer.org
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4. Create links between related pages on your website.
16 Image credit: http://www.picturescolourlibrary.co.uk/
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Image credit: http://scottmaydaredevil.co.uk/media/posterfmxphoto1/
4 harder ways to improve your SEO
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1. Commit to writing regularly.
Image credit: http://www.dnainfo.com/new-york/20100520/greenwich-village/typewriters-run-dry-at-greenwich-village-writers-room 18
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2. Learn to do keyword research.
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3. Learn to use social media.
Image credit: http://mashable.com/2013/04/12/social-media-demographic-breakdown/ 22
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Doing social media properly means…
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Being genuine… and generous
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4. Develop meaningful measures for your website….
And then measure regularly.
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Status Description
Needs immediate attention
Status concerning, but actions are underway
Status is good, no action required
Hat tip: smartinsights.com
• Plan • Reach • Act • Convert • Engage
RED
AMBER
GREEN
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A digital marketing measurement framework
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Just to recap… Easy ways to improve your SEO:
1. Spend more time thinking about your customers, less time about search engines
2. Read around the subject
3. Check out the competition
4. Create links between pages on your website
Harder ways to improve your SEO:
1. Commit to writing, regularly
2. Learn to do keyword research
3. Learn to use social media
4. Develop meaningful measures for your website… and then measure regularly
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www.cicada-online.com
Ned Wells
@nedwells
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Thank you
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I’m a head teacher at a secondary school in Wolverhampton.
I’m looking for a CCTV system for my school, and I want a reputable suppler… perhaps with a track record of supplying the education sector.
I wonder what I can find online?
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“
”
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Or…. I work for Air Nigeria. We’re interested in the latest security solutions and we’d like to buy British.
I wonder who would be a good supplier in the access control / close protection / physical security sector.
They’ll need experience of exporting their product, and we’d like them to have a good track record.
I wonder what I can find online?
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“
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www.seomoz.org/beginners-guide-to-seo
Good reading
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Four places to find out what people want:
• ubersuggest.org • soovle.com • quora.com • uk.answers.yahoo.com
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