ei final (1)

7/21/2019 EI Final (1)

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Entrepreneurshi

p & Innovation B – Plan Submission

Company Name – “The Urban Sky”

“Save time grow profts”

Submitted to –

Prof. Shriram Pruanar

Submitted by –

!ash Nelson – "#$%%%$

'ohit ( Sharma – "#$%#)

Prahar Patha – "#$%%*$

Pratee Sharma – "#$%%*

+adhia Sharma – "#$%%$*,Se-tion – !

Table of Contents

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S No. Particular Page

No.1. Executive Summary 1

2. Business Description 2

. !ar"eting #

$. %perations 11

&. !anagement 1'

'. (inancial 1)

#. Critical *is"s 2&

+. ,arvest Strategy 2)

). !ilestone Sc-eule /

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0. Executive Summary

00. The following is the proposed business plan for the company conceivedby us, the company is known as "The Urban Sky".

000. The Urban Sky is situated in Delhi, Noida and urgaon it is the result of the ideas of !adhika Sharma, ohit #rishna Sharma, $rakhar $athak, %kashNelson and $rateek Sharma each of which are &ualified and e'periencedindividuals who are ma(orly inclined towards the field of arketing of differentkinds.

0. The following report covers all the facets of the modern businessproviding a holistic view of the idea we are trying to implement.

. )t covers all the functional areas of a business which are all handled byeach of us

0. The business is an )ntegrated arketing Solutions firm that is gearing upto provide new and innovative ways to promote a business bringing in a newand fresh perspective to the market.

00. The key highlights of the plan are the marketing plans undertaken andthe operations of the business that we are doing.

000.

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00. Business Description000.

4. Description of t-e business0. Name of our venture is “The Urban Sky ” (an integrated

marketing solutions) with a tag line “Save time grow profts”.. Between 2015 and 2020 !ndia is "ro#e$ted to %e the

se$ond fastest growing advertising market in &sia 'he !ndian

market is e"e$ted to grow 10. "er$ent annuall*. +owever Pw,

"ro#e$ted that in 201- ad s"end would not "la* as signi$ant a role

in !ndian e$onom* as it would in other &sian $ountries. &$$ording to

the fore$ast the share of ad s"end in !ndian gross domesti$

"rodu$t in 201- will amount to 0./5 "er$ent

0.00. T-e 5rban S"y s"e$ialies in "roviding the following online

and oline marketing solutions to hel" $om"anies su$$eed3

• increase tra6c to 7eb site an8or business

• buil customer list

• convert t-at tra6c into sales

000.0. 4e oer the following servi$es to su$$essfull* a$$om"lish these

goals and ultimatel* increase revenue for any business.

• 9ocation Base !ar"eting :9B!; • Searc- Engine %ptimi<ation :SE%;

• Searc- Engine !ar"eting :SE!;

• Social !eia !ar"eting :S!!;

• =eb Site Design

• Print !eia 4vertising

• T 4vertising

• %utoor !eia 4vertising

!eia Consultancy Service. ur knowledge whi$h we gained till now with the !nternet and

emerging te$hnologies will give us an advantage in understanding

how to utilie toda*6s latest strategies te$hni7ues and trends to

"osition an* $om"an* ahead of the $om"etition toda* and in the

future.

0.

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http://integratedmarketingsolutions.net/location-based-marketing-lbm/

http://integratedmarketingsolutions.net/search-engine-optimization/

http://integratedmarketingsolutions.net/search-engine-marketing/

http://integratedmarketingsolutions.net/social-media-marketing/

http://integratedmarketingsolutions.net/design-services/






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B. 0nustry Bac"groun

00.000. 8irms in the advertising and "u%li$ relations servi$es industr*

"re"are advertisements for other $om"anies and organiations and

design $am"aigns to "romote the interests and image of their

$lients. 'his industr* also in$ludes media re"resentativesrms that

sell advertising s"a$e for "u%li$ations radio television and the

!nternet9 dis"la* advertisers%usinesses engaged in $reating and

designing "u%li$ dis"la* ads for use in sho""ing malls on %ill%oards

or in similar media9 and dire$t mail advertisers. & rm that

"ur$hases advertising time (or s"a$e) from media outlets thereafter

reselling it to advertising agen$ies or individual $om"anies dire$tl*is $onsidered a media %u*ing agen$*.

0.

:ost advertising rms s"e$ialie in a "arti$ular market ni$he. ;ome

$om"anies "rodu$e and soli$it outdoor advertising su$h as

%ill%oards and ele$tri$ dis"la*s. thers "la$e ads in %uses su%wa*s

tais air"orts and %us terminals. & small num%er of rms "rodu$e

aerial advertising while others distri%ute $ir$ulars hand%ills and

free sam"les. <rou"s within agen$ies have %een $reated to serve

their $lients6 ele$troni$ advertising needs on the !nternet. nline

advertisements link users to a $om"an* or "rodu$t6s 4e% site

where information su$h as new "rodu$t announ$ements $ontests

and "rodu$t $atalogue a""ears and from whi$h "ur$hases ma* %e

made.

.0.

00.

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000.0. 'he a%ove image ;hows the overall distri%ution of advertising

solutions "rovided %* the industr*.

.

0.00. 'he a%ove image shows the re$ent trends followed %* the

industr* and we $an see $learl* that it is showing the in$reasingtrend in the advertising therefore it would %e hel"ful for our

$om"an* to grow in the se$tor.

000.0.

C. >oals an potential of t-e business an milestones

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9. !ndia oers huge %usiness "otential for online advertising

industr* with rising "o"ulation growing in$ome level and $hanging

lifest*le. 4ith in$reasing num%er of edu$ated "eo"le and migration

to ur%an areas in$rease ado"tion in !nternet and online advertising

is %eing witnessed. =es"ite the growth man* $hallenges $ontinue

to "lague the industr* su$h as underdevelo"ed infrastru$ture and

la$k of faith of %oth advertisers and audien$es.

90.900. !ilestones

9000. ur milestones are to

• >"and in =elhi N,? region within 1 to 2 *ears of time.

• >"and more in all metro $ities within 5 to @ *ears.

• 'o $ome among to" 10 in / to 5 *ears.

90.D. 5ni?ueness of t-e services

9.90. ur A;P will %e of "roviding servi$es in in to four $ategories or

stages whi$h are as follows3

900.• ,ategor* ! Below 2la$s %udget.

9000. 'his $ategor* will in$lude onl* startu"s whi$h are re$entl*

esta%lished and have low advertising %udget. 'his will in$ludeonl* so$ial media visi%ilit* and "romotional tools online onl*

%e$ause for an initial startu" online visi%ilit* is more

im"ortant rather than other advertising tools.

90.• ,ategor* !! C to 20la$s %udget.

9. 'his $ategor* will in$lude startu"s who have %een

esta%lished %efore 2C *ears a%ove mentioned tool as well as

"rint media advertising with small advertisements innews"a"ers and magaines to "romote the "rodu$t or

servi$es of the $om"an* to the "u%li$ with a motive of

"roviding visi%ilit*.

90.• ,ategor* !!! 21la$s to 1$rore %udget

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900. 'his $ategor* will in$lude $om"anies whi$h are esta%lished

%efore 10 *ears and are doing good in the market a%ove

mentioned tools will in$lude as well as e"osure to outdoor

media and a tou$h of 'D advertisement will also %e in$luded

in the "a$kage.

9000.• ,ategor* !D &%ove 1$rore %udget

90. 'his $ategor* will in$lude the well settled $om"anies in

their verti$als and are "erforming well in there se$tor these

$om"anies will %e "rovided will all round e"osure to ever*

se$tor to the advertising tools starting from online media to

'D advertising.

9.90.

900.9000.90.9.

90.900.

9000.90.9.

90.900.

9000.

90.

9. !ar"eting !anagement90.

4. *esearc- an 4nalysis

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LXXII. Brand is the idea and Branding is the transmission of that

idea. Our company is about creating long term value for

corporations by building deep bonds with the consumer in a

value-creating and enduring manner.

9000. 'he targeted market are startu"s who la$ks in nan$ial E

te$hni$al "ro$ien$*. 'he "ro%lem for the startu"s is that the* la$k

visi%ilit* due to low e"erien$e as the* are new in the market

Peo"le need to know $om"an*6s "rodu$t or servi$e eists %efore

the* $an $onsider making a "ur$hase.

• 8or startu"s raising %rand awareness and esta%lishing a

degree of $redi%ilit* is a %ig $hallenge.• !t6s eas* to develo" a 8a$e%ook "age for the startu" %ut

$hallenge is to grow that "resen$e and make $om"an* stand

out from the $rowd.

• 'he* know what kind of %rand the* want to %uild %ut the*

doesn6t know the dire$tion to a""roa$h.

• :oreover we will also hel" well esta%lished rms whi$h are

fa$ing "ro%lem in %rand %uilding due to la$k of "rofessional

e"ertise

90. 'he estimated num%er of $lients is a""roimatel* C0/0

$om"anies in 1 *ear

9. ;ome related fa$ts E market trends

• 1F of $om"anies "lanned to in$rease their digital marketing

%udgets this *ear %* an average of 2F. (>$onsultan$*)

•

@F of marketers sa* in$reasing sales dire$tl* attri%uta%le todigital marketing $am"aigns is a to" "riorit* this *ear.

(8or%es)

• !nternet advertising will make u" 25F of the entire ad market

in 2015. (;o$ial 8resh)

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• G11- %illion was s"end on $ontent marketing last *ear.

(News,red)

• :arketers will s"end G-.C %illion on so$ial media advertising in

2015. (News,red)

• “!nteresting $ontent” is one of the to" three reasons "eo"le

follow %rands on so$ial media. (News,red)

• ;o$ial media marketing %udgets are "ro#e$ted to dou%le over

the net ve *ears (;o$ial 8resh)

90.

900. 'here are two ke* reasons for in$rease in outsour$ing

marketing a$tivities3 8irst outsour$ing $an save mone* and

im"rove 7ualit*. &meri$an >"ress6s $onsolidation of $ustomerservi$e $all $enter o"erations in !ndia for eam"le $ut servi$e

$osts "er $ustomer %* 20F to C0F while im"roving res"onse

time and %oosting the "er$entage of satised $ustomers %* 20

"oints.

9000. ;e$ond outsour$ing $an "rovide in$reasingl* $riti$al left

%rain marketing e"ertise that man* $om"anies la$k su$h as

$ustomer data%ase management and anal*sis. 4hen ;on* alegendar* marketer wanted to %uild a $ustomer data%ase sell

servi$es and market new highend "rodu$ts through its online

store ;on* ;t*le it outsour$ed the "rogram re$ogniing that it

didn6t have the re7uired skills inhouse. &llstate has outsour$ed

lead management whi$h has dou%led the leads ea$h agent gets.

>ri$sson has outsour$ed the management of its etranet whi$h

"rovides the sales for$e with u"todate $ustomer information

and allows dire$t $ommuni$ation with sele$ted $ustomers.

90. 'he market strateg* is to ta" the startu"s to %e targeted

%* the initial intensive selling eorts and esta%lished rms to %e

targeted for later selling eorts. 4e %elieve in $reating e$onomi$

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value for the $lient. 4e will target on market ni$he %* oering

7ualit* servi$es at aorda%le "ri$es. &s a startu" we will also go

for digital marketing in order to ,reate %rand awareness E

$a"ture maimum market.

9. 4e will fo$us on ,ontent marketing as re"utation

enhan$ement and using referrals as a lead generation sour$e.

4e will ado"t "ri$e "enetration strateg* as the $ost involved in

so$ial media marketing is ver* less so we $an $harge aorda%le

"ri$es.

B.!ar"et si<e an trens

90.• nline advertising s"end in !ndia stood at A;G0.- %illion %*

end of 201/.

• &$$ounting for 10.@F of total advertising. =uring 2010201/

online advertising in the $ountr* has in$reased at a ,&<? of

C.1F.

• 'his growth is e"e$ted to $ontinue in 2015 with %rands

e"e$ted to s"end A;G1.1 %illion re"resenting an in$rease of

2-.2F over 201/.• ver the fore$ast "eriod (2015201H) we e"e$t online

advertising s"end to grow at a ,&<? of 22./F to rea$h

A;G2./ %illion in 201H a$$ounting for 22./F of the total

advertising s"end.

• 'he !ndian advertising industr* in 201/ grew %* 1@./F

almost at "ar with the growth "ro#e$tion of [email protected]. !n terms of

a%solute num%ers the advertising industr* in$reased %* ?s

5200 $rore and tou$hed ?s C100 $rore in 201/.• 'he online advertising market in !ndia tou$hed ?s C55 $rore

(5.H million) %* :ar$h 2015 a C0 "er $ent rise from ?s

250 $rore (A;G ///.5H million) in :ar$h 201/ as "er a #oint

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stud* %* the !nternet and :o%ile &sso$iation of !ndia (!&:&!)

and !:?B !nternational.

• f the $urrent ?s 250 $rore (A;G ///.5H million) digital

advertisement market $ontri%uted the most sear$h

advertisements $onstitute C- "er $ent of total advertisement

s"ends followed %* dis"la* advertisement at 2H "er $ent.

900.C.%nline 4vertising

9000. 'he !nternetIs share in total advertising revenue is

anti$i"ated to grow twofold from eight "er $ent in 201C to 1@ "er

$ent in 201- as "er a #oint re"ort %* ,onfederation of !ndian

!ndustr* (,!!) and Pri$ewaterhouse,oo"ers (Pw,). nline

advertising whi$h was estimated at ?s 2H00 $rore (A;G /@-.-/

million) in 201C $ould #um" threefold to ?s 10000 $rore (A;G

1.@1 %illion) in ve *ears in$reasing at a $om"ound annual rate

of 2- "er $ent.

D.Competition

90. 'here are "lent* of $hoi$es for %usinesses J,or"orations who are looking to outsour$e their advertising

needs to an &d &gen$*. ;ome of the ma#or "la*ers in =elhi are as

follows

9.

1;4bur Pvt 9t

2;4"s-ara 4vertising

;4mbience D@arcy

$;C-aitra 9eo Burnett Pvt 9t

&;Contract 4vertising :0nia; 9t';Crayons 4vertising an !ar"eting Pvt 9t

#;Creative 4vertising

+;Enterprise Nexus Communications Pvt. 9t

);Euro *SC> 4vertising Pvt 9t

1/;Everest 0ntegrate Communications 9imite

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90. But we are oering something dierent from others that is

an !ntegrated :arketing ;olutions for all the $om"anies starting

from startu"s to well esta%lished $om"anies.

900. ur A;P is to "rovide the wholesome solution to the

$om"anies whi$h are looking forward for the visi%ilit* in themarket es"e$iall* startu"s. ;tartu" are the $om"anies who

re7uired a lot of visi%ilit* and re$ognition in the market %* the

"eo"le. 'he $ategor* distri%ution is our ma#or A;P as dis$ussed

in the o"erations "art %elow.

000.

90. %perationsC.

4.0entify 9ocation A 4vantages

C0. 'hree oK$es will %e set u" in =elhi N,? region initiall* with one

owned oK$e and other two will %e on rent. Lo$ations for these three

oK$es $onsidering all the fa$tors whi$h would %e suita%le for our

agen$* are as follows.

o =elhi ,overing full =elhi.

o <urgaon ,overing full <urgaon and near%* areas.

o Noida ,overing Noida <haia%ad and near%* areas.

C00.• K$e whi$h would %e owned %* us will %e situated in =elhi

Nehru Pla$e. >a$h oK$e will %e of 200 to C00 s7ft.

• =elhi oK$e will %e the head oK$e of our $om"an* whi$h will %e

look after %* :r. &kash Nelson and :r. Prakhar Pathak.

• <urgaon oK$e whi$h will %e our %ran$h will %e look after %* :r.

:ohit M ;harma and :s. ?adhika ;harma.

• Noida oK$e will also %e our %ran$h and will %e look after %* :r.

Prateek ;harma.

C000. &dvantages3

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• Lo$ation of oK$es is sele$ted in su$h a wa* that it is situated in

the area where there is large num%er of %usinesses and

$om"anies are esta%lished.

• !n $ase of an* urgent meeting will %e re7uired with the $lient

then it would %e eas* to $ommute to the "la$e as most of the

oK$es are situated in the same region.

• !n $ase of an* servi$e %reakdown eas* outsour$ing will also %e

availa%le near%* through an* other agen$* or designer.

C0.C.

B.Specic %perational Proceures

C0. 'his will in$lude all the servi$es whi$h will %e "rovided %* our$om"an* to the "ros"e$tive users whi$h are as follows3

• 9ocation Base !ar"eting :9B!;C00. Lo$ation Based :arketing strategies are designed to o"timie

*our site6s e"osure around s"e$i$ lo$al neigh%orhoods.

;ervi$es in$lude setu" and o"timiation of <oogle Pla$es

and lo$ation%ased a""li$ations (e.g. 8ours7uare

8a$e%ook Pla$es et$.). =it- >oogle Places 7e guarantee a

top& ran"ing on Page 1 of >oogle.

C000.• Searc- Engine %ptimi<ation :SE%;

C0. ur ;ear$h >ngine "timiation strategies are designed to %oth

rank *our site on Page 1 in the sear$h engines and

in$rease traK$ %a$k to *our site. ;> servi$es in$lude

the latest develo"ments in ke*word resear$h $om"etitor

anal*sis link%uilding strategies $ontent "osting and arti$le

writing.

C.• Searc- Engine !ar"eting :SE!;

C0. ur ;ear$h >ngine :arketing servi$es in$lude design

develo"ment and "la$ement of advertisements on a""ro"riate

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sites throughout the !nternet. >am"les of ;>:

servi$es in$lude Pa*Per,li$k (PP,) advertising (on <oogle

Bing ahoo 8a$e%ook et$.) %anner ads and "ress release

distri%ution.

C00.• Social !eia !ar"eting :S!!;

C000. ur ;o$ial :edia :arketing strategies in$lude the setu" design

and $ontent develo"ment of so$ial media "ro"erties (e.g.

8a$e%ook 'witter Linked!n et$.). 4e also oer advan$ed

servi$es in$luding the design of $ustom 8a$e%ook 8an

Pages. ;:: servi$es are designed $reate attention drive traK$ and

ultimatel* $onvert fans into $ustomers

C0.• =eb Site Design

C. ur we% site design servi$es in$lude $ustom design

develo"ment and im"lementation of we% site design

gra"hi$ design la*out logos %randing and

"rogramming. 4e $an $reate a site to meet an* %udget.

ur sta oers e"ertise in we% hosting OashJanimation auto

res"onder integration e$ommer$e solutions and %a$kend

marketing.

C0.• Print !eia 4vertising

C00. 4e6ll %e a "rominent ;ervi$e Provider of Print :edia

&dvertising %ased in =elhi !ndia. ur Print :edia &dvertising will

%e one of its kinds and has no other alternative in the market.

4e6ll "rovide Print :edia &dvertising in News Pa"er 8ashion

:againe ournals et$. 'he Print :edia advertising that we6ll

"rovide hel" in ee$tive "romotion of our $lients. ur Print :edia

&dvertising will "rovided to our $lients in the most $onvenient

manner at the $harge of nominal rates to rea$h $onsumers

%usiness $ustomers and "ros"e$ts.

C000.

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• T 4vertisingC0. &dvertising draws attention to the "rodu$t or servi$e and

$an %e "erformed through a num%er of mediums su$h as

television radio we%sites %logs so$ial networking sites

news"a"ers magaines and #ournals. >ven the trans"ortation

$an %e used for the advertising "ur"oses %ut undou%tedl* the

'D is the %est and most ee$tive medium for these "ur"oses. 4e

will %e$ome a wellknown and highl* de"enda%le 'D &dvertising

;ervi$e "rovider %ased in New =elhi. 'he %enets of 'D

&dvertising "rodu$e $ustomer lo*alt* that $an %ring a longterm

$om"etitive advantage9 this will %ring $onden$e from

$onsumers and $ontinue the mu$hneeded i.e. QBrand Lo*alt*6.

'D &dvertising ;ervi$es will kee" the %usiness going on with a

guarantee.

C.• %utoor !eia 4vertising

C0. 'he medium $om%ines the strengths of audiovisual

$ommuni$ation with the visi%ilit* of outdoor. 'he medium has an

a%ilit* to ensure that the advertisers get their message a$ross

their most diK$ult to rea$h $onsumers with regularit* and a$ross

dierent da* "arts. 4e will deliver audien$es in dierent frames

of mind whi$h enhan$es the $ommuni$ation im"a$t and also

audien$e re$all.

C00.

!eia Consultancy ServiceC000. 'he $om"an* is a New =elhi %ased ;ervi$e Provider

oering :edia ,onsultan$* ;ervi$es. 'he millions of dollars s"ent

on the advertising $am"aign $an %e nothing more than a waste if

the right medium right "la$e and right time is not $hosen. 'he

eort and mone* is valua%le and therefore the $om"an* as a

:edia E Broad$ast ,onsultant designs and $on$e"tualies the

advertising $am"aign with the deli$a$* of artist giving that

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mu$hneeded aestheti$ %lend. 'he :edia ,onsultan$* ;ervi$es

will "rovide a $reativel* designed media $am"aign whi$h in all

$ertaint* has a great im"a$t on the mind of the masses and

hel"s them to sele$t the right "rodu$ts and servi$es.

C0.C.Personnel nees an uses

C. ur ea$h oK$e will $onsist of @ em"lo*ees whose work

des$ri"tion are as follows3

• 'here would %e three sales "erson in ea$h oK$e to generate

sales for the $om"an* a$$ording to their targets assigned as well

as do the marketing for our $om"an* also %* telling $lients a%outour A;P and servi$ers whi$h we oer and how the* are

distinguished from others.

• 'here would %e one designer in ea$h o the oK$e to do all the

designing work for "rint media outdoor media et$. whi$h is

assigned to him.

• ne re$e"tionist in ea$h oK$e to maintain the list of visitors and

to a""ointments and meetings with the $lients et$.

•

ne "eon in ea$h oK$e for the look after of the "remises and to$he$k the needs and re7uirements if an*.

C0.

C00.

C000.

C0.C.

C0.

C00.

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C000.

C0.

C.

C0.

C00.

C000.

C0.

C.

C0.

C00.

C000.

C0. !anagement Composition

C. Pratee" S-arma DP 8inan$e

C0. "rateek$reedRgmail.$om

C00. =&D (P<) ,ollege Ba$helors of ,ommer$e.

C000. a*"ee Business ;$hool :B& in :arketing and !nformation

;*stems.

C0.

• ,ondu$ted a highl* su$$essful emarketing $am"aign for a startu"

$alled S8?;+S in$reasing turnout %* C0F.

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• ;uggested new methods of in$reasing s$ala%ilit* and Oei%ilit* for

various e$ommer$e we%sites.

• !nterned with Sr%it Peri"herals "vt ltdS as a "art of S,or"orate

;ales and ,ustomer +andlingS =e"artment.

C9.

C90. !o-it ris-na S-arma DP "erations

C900. mohitk2HCRgmail.$om

C9000. <ra"hi$ >ra Aniversit* Ba$helors of Business &dministration.

C90. a*"ee Business ;$hool :B& in :arketing and !nternationalBusiness.

C9.

• ,oordinated the eorts and a$tivities designed to "romote mutual

funds in a ver* su$$essful "romotional drive.

• <enerated highest sales in terms of amount E emerged as the most

su$$essful intern at ;B! :utual 8unds.

• ,ondu$ted various market resear$hes to understand the mo%ile

$ellular network market with a motive to get dee"er insights a%out

$ustomer e"erien$e management.

C90.

C900. *a-i"a S-arma DP +uman resour$e

C9000. radhikasharma10.-.1HHCRgmail.$omRgmail.$om

C90. =a*al%agh >du$ational !nstitute >$onomi$s +ons.

C9. a*"ee Business ;$hool :B& in :arketing and !nformation

;*stems.

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C90.

• ,arried out a ver* valua%le marketing resear$h $am"aign for

;un;our$e >nerg* Ltd. to nd the new "ros"e$ts for their "rodu$ts

in the markets a%road.

• =esigned various "rodu$ts6 visual advertisements whi$h were to %e

used in online s"a$e E also in "rint medium.

C900.

C9000. Pra"-ar Pat-a" DP ;ales

C90. "rakh."-Rgmail.$om

C9. ;t. ohn6s ,ollege Ba$helors of ,ommer$e.

C90. a*"ee Business ;$hool :B& in :arketing and Business &nal*ti$s

• +olds an e"erien$e of C *ears of working for an advertising rm

“:edia (& +ouse of Pu%li$it*).”

• Building long lasting relationshi"s with $lients and hel" them

$reating strateg* in their advertisement for the %enet in their

%usiness.

• +as worked with s"e$ialist "artners to %uild $om"le design for the

$lient6s advertisement a$$ording to their needs and desires.

• Protot*"ing and new ideas for transforming $ontent in an innovative

and attra$tive advertisement design.

C900.

C9000. 4"as- Nelson DP :arketing

C90. akashnelson22Rgmail.$om

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C9. ;t. ohn6s ,ollege Ba$helors of ,ommer$e :asters of ,ommer$e

(&""lied Business >$onomi$s)

C90. a*"ee Business ;$hool :B& in :arketing and !nternational

Business.

C900.

• ,arried out a ver* valua%le market resear$h for ;?8 Ltd. to nd the

new "ros"e$ts for the "rodu$ts ?22ea E ?2C in the !ndian markets.

• ;uggested the "rodu$t ?10 as "er the market demand of the

industrial users that this would %e more via%le o"tion for ;?8 Ltd.

rather ?2C.

• ,reating attra$tive %anners and advertisement $on$e"ts for

"romoting "rodu$ts and servi$es demanded %* the $lient.

C9000.

C90.

C9.

C90.

C900.

C9000.

C90.

C9.

C90. (inancial SegmentC900.

C9000. Pro (orma Balance S-eet

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C90. & "ro forma %alan$e sheet is similar to a histori$al %alan$e sheet %ut it

re"resents a future "ro#e$tion. Pro forma %alan$e sheets are used to

"ro#e$t how the %usiness will %e managing its assets in the future. 8or

eam"le a "ro forma %alan$e sheet $an 7ui$kl* show the "ro#e$ted

relative amount of mone* tied u" in re$eiva%les inventor* and

e7ui"ment. !t $an also %e used to "ro#e$t the overall nan$ial soundness

of the $om"an*. <iven %elow is the "roforma %alan$e sheet of our

$om"an*.C9. Pro8orma means "ro#e$ted as o""osed to a$tual. 'he "ro forma

%alan$e sheet "ro#e$ts what the nan$ial $ondition of the venture will %e

at a "arti$ular "oint in time.C90. 8or a $onsultan$* rm however most of the assets in the organiation

other than the $ash re$eiva%le and the $ash do not $hange mu$h as the

$onsultan$* needs to fo$us on the "eo"le of the $om"an* as the value

generated %* a $onsultan$* rm is generated %* “+uman ,a"ital” onl*.

C900.9000.C90.C9.

C90.C900.9000.90.C9.90.00.

000.90.

CC.CC0. 'he 8ollowing is the Balan$e sheet at the3

CC00. Start of t-e business.

CC000. Lia%ilities CC0. &moun

t (in

CC. &ssets CC0. &moun

t (in

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Lakhs) Lakhs)

CC00. %7ner@s E?uityCC000. CC0. (ixe 4ssets CC.

CC0. wnerIs ,a"ital CC00. C0

CC000. 8urniture and

8ittings CC0. 20CC. 9ong Term

9iabilities CC0. CC00. Land E BuildingCC000. 120

CC0. Borrowed ,a"italCC. 1/2 CC0. Current 4ssetsCC00.

CC000. CC0. CC. ,ash in +and CC0. 2

CC00. CC000. CC0. ,ash at Bank CC. C0

CC0. CC00. 12CC000. CC0. 12

CC. 4fter Six mont-s

CC0. Lia%ilities

CC00. &moun

t (in

Lakhs)CC000. &ssets

CC0. &moun

t (in

Lakhs)

CC. %7ner@s E?uityCC0. CC00. (ixe 4ssetsCC000.

CC0. wnerIs ,a"italCC. C0

CC0. 8urniture and

8ittings CC00. 20

CC000. ?etained

>arnings CC0. 20 CC9. CC90.

CC900. 9ong Term


CC90. Borrowed ,a"italCC900. 1/2CC9000. Current 4ssetsCC90.

CC9. CC90. CC900. ,ash in +and CC9000. 2

CC90. CC9. CC90. ,ash at Bank CC900. 50

CC9000. CC90. 1H2 CC9. CC90. 1H2

CC900.CC9000. 4fter T7o Fears

CC90. Lia%ilities CC9. &mounCC90. &ssets CC900. &moun

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t (in

Lakhs)

t (in

Lakhs)

CC9000. %7ner@s E?uityCC90. CC9. (ixe 4ssetsCC90.

CC900. wnerIs ,a"italCC9000. C0CC90. 8urniture and

8ittings CC9. 20

CC90. ?etained

>arnings CC900. @0CC9000. CC90.

CC9. 9ong Term


CC90. Borrowed ,a"italCC9. 1/2CC90. Current 4ssetsCC900.

C9000. CC90. CCC. ,ash in +and CCC0. 2CCC00. CCC000. CCC0. ,ash at Bank CCC. H0

CCC0. CCC00. 2C2CCC000. CCC0. 2C2

CCC.CCC0. 'he a%ove "roforma %alan$e shows a $onstant in$rease in the

retained earnings %e$ause the $om"an* is gearing u" for e"ansion.

CCC00.CCC000. T-e 0ncome Statement

CCC0. & nan$ial statement that measures a $om"an*Is nan$ial"erforman$e over a s"e$i$ a$$ounting "eriod. 8inan$ial "erforman$e is

assessed %* giving a summar* of how the %usiness in$urs its revenues

and e"enses through %oth o"erating and nono"erating a$tivities. !t also

shows the net "rot or loss in$urred over a s"e$i$ a$$ounting "eriod

t*"i$all* over a s$al 7uarter or *ear.

CCC.CCC0.

CCC00.CCC000.

CCC0.CCC. &lso known as the S"rot and loss statementS or Sstatement of revenue

and e"ense.SCCC0. <iven Below is the !n$ome ;tatement for our $om"an*.

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CCC00. Particulars

CCC000. 4mount

:in 9a"-s;

CCC0. *evenues CCC.

CCC0.;ales

CCC00.0

CCC000. Net Sales CCC0. 0

CCC. No Pur$hases CCC0.

CCC00. >ross Prot CCC000. 0

CCC0. Selling Expenses CCC.

CCC0. &dvertising CCC00. 5

CCC000. ;alaries CCC0. -

CCC. >eneral G 4ministrative Expenses CCC0.

CCC00. ;alaries CCC000. C0

CCC0. !nsuran$e CCC.

CCC0. ?ent CCC00. 1.2

CC000. CCC0. 51.2

CCC9. %t-er CCC90.

CCC900. !nterest >"enses CCC9000. 1./2

CCC90. 0ncome Before Tax CCC9. 1.C-

CCC90. !n$ome 'a R C0F CCC900. 5.21/

CCC9000. 0ncome 4fter Tax CCC90. 12.1@@

CCC9.CCC90. Cas- (lo7 Statement

CCC900. !n nan$ial a$$ounting a $ash Oow statement also known

as statement of $ash Oows is a nan$ial statement that shows how

$hanges in %alan$e sheet a$$ounts and in$ome ae$t $ash and$ash e7uivalents and %reaks the anal*sis down to o"erating investing

and nan$ing a$tivities.CCC9000. 'he $ash Oow statement was "reviousl* known as the Oow of ,ash

statement.CCC90. 'he $ash Oow statement reOe$ts a rmIs li7uidit*.

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CCC9. 'he %alan$e sheet is a sna"shot of a rmIs nan$ial resour$es and

o%ligations at a single "oint in time and the in$ome statement

summaries a rmIs nan$ial transa$tions over an interval of time. 'hese

two nan$ial statements reOe$t the a$$rual %asis a$$ounting used %*

rms to mat$h revenues with the e"enses asso$iated with generating

those revenues. 'he $ash Oow statement in$ludes onl* inOows and

outOows of $ash and $ash e7uivalents9 it e$ludes transa$tions that do not

dire$tl* ae$t $ash re$ei"ts and "a*ments. 'hese non$ash transa$tions

in$lude de"re$iation or writeos on %ad de%ts or $redit losses to name a

few.CCC90. 'he $ash Oow statement is a $ash %asis re"ort on three t*"es of

nan$ial a$tivities3 o"erating a$tivities investing a$tivities and nan$inga$tivities. Non$ash a$tivities are usuall* re"orted in footnotes.

CCC900.CCC9000. 'he $ash Oow statement is intended to "rovide information on a rmIs

li7uidit* and solven$* and its a%ilit* to $hange $ash Oows in future

$ir$umstan$es "rovide additional information for evaluating $hanges in

assets lia%ilities and e7uit* im"rove the $om"ara%ilit* of dierent rmsI

o"erating "erforman$e %* eliminating the ee$ts of dierent a$$ounting

methods indi$ate the amount timing and "ro%a%ilit* of future $ash OowsCCC90. 'he $ash Oow statement has %een ado"ted as a standard nan$ial

statement %e$ause it eliminates allo$ations whi$h might %e derived from

dierent a$$ounting methods su$h as various timeframes for

de"re$iating ed assets.

CCC9.CCC90.

CCC900.

CCC9000. <iven %elow is the ,ash 8low ;tatement for our $om"an*.

CCC90. Particulars

CCC9. 4moun

t :in

9a"-s;

CCC90. CCC900.

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CCC9000. 1. ,ash !nOows from "erating &$tivit* CCC90. C0

CCC9. CCC90. C0

CCC900. 2. ,ash 8lows from !nvesting &$tivit* CCC9000. Nil

CCC90. CCC9. NilCCC90. C. ,ash utOows from 8inan$ing &$tivit* CCC900. 1./2

CC9000. CCC90. 1./2

CCC9. 'otal ,ash 8lows (1T2TC) CCC90. 2-.5-

C900.

9000.

90.

C9.

90.

00.

000.

90.

CCCC.

CCCC0.

CCCC00.

CCC000. Critical *is"s

CCCC0. Being aware of the most $ommon risks small %usinesses are fa$ed with

ena%les one to %e %etter "re"ared and hen$e deal with them

a""ro"riatel*.

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CCCC. Business risks $an %e %roken u" into the following3

• ;trategi$ risks risks that are asso$iated with o"erating in a "arti$ular

industr*

• ,om"lian$e risks risks that are asso$iated with the need to $om"l*

with laws and regulations.

• 8inan$ial risks risks that are asso$iated with the nan$ial stru$ture of

*our %usiness the transa$tions *our %usiness makes and the nan$ial

s*stems *ou alread* have in "la$e

• "erational risks risks that are asso$iated with *our %usinessI

o"erational and administrative "ro$edures.

• :arketJ>nvironmental risks e

• ternal risks that a $om"an* has little $ontrol over su$h as ma#or storms

or natural disasters glo%al nan$ial $risis $hanges in government

legislation or "oli$ies

CCCC0. Mee" in mind that not all risks will t "erfe$tl* into one of the a%ove

$ategories. 'here ma* %e in$idents where a risk overla"s into two or more

$ategories

4.T-eft of ata an intellectual propertyA

CCCC00. ;afet* of intelle$tual "ro"ert* E $ru$ial data will %e handled at the

organiational level initiall* %* "reventing unwanted intrusion "h*si$all* E

ele$troni$all* %oth. >nough se$urit* measures will %e installed so that

data se$urit* E se$urit* of intelle$tual "ro"ert* is maintained.

B. 0ncrease competition3

CCCC000. 'his kind of risk is some sort of %oth negative E "ositive in nature.

Negative in a wa* that with the in$rement in the $om"etition will $ur% the

"rot levels whi$h ever* %usiness thrives to in$rease $onstantl*. 'he

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$om"etition is "ositive in nature as it %rings the %est out from *ou. 'here

will %e a "ositive sort of "ressure for "erforman$e as it will motivate the

rm to in$rease their %usiness.

CCCC0. 'alking a%out $ur%ing the $om"etition one would need to %e "roa$tivein the wa* the rm is o"erating. 8o$us should %e maintained on to

delivering the creative solutions to the $lients on the $om"etitive

"ri$es. &lso the detailed knowledge a%out the market is needed so that

market d*nami$s are well known whi$h hel"s to $ondu$t man* anal*sis E

"osition of the market.

C.(ocus is s-ifting a7ay from prices an bac" to7ar

bran innovation an mar"etingA

CD. &s $om"etition is in$reasing the vehi$le for $om"etition is also

$hanging.

CD0. ,om"anies will $ontinue to in$rease s"ending while looking for

ShealthierS wa*s to grow. 'hese in$lude marketing and %rand innovation.

CD00. ,om"anies must ensure that the* etra$t the %est return on

investment from their advertising and "romotional (&EP) s"ending as

there is s$o"e to im"rove returns.

CD000.

CD0. ,om"anies need to fo$us on o"timiing the ee$ution of their

marketing strateg*. 8or eam"le %* greater use of realtime online data

to anal*e the relationshi" %etween advertising and sales and %*

investing in the "romotional "otential "rovided %* new so$ial media thereturn on s"end $an %e im"roved.

CD. &$hieving organiational tness also hel"s generate the $ash needed

to fund a higher marketing s"end. ;$o"e eists for further im"rovements

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in su""l* $hain eK$ien$* %oth within eisting organiations and from the

"otential for $ost s*nergies from merger a$tivit*.

CD0. But whether fa$ing $om"etition from "rivate la%el or new glo%al

$hallengers from the emerging markets at home and overseas it is $learthat $onsumer "rodu$ts $om"anies $annot e"e$t a sla$kening of

$om"etitive intensit*.

D.Dealing 7it- Negative Cas- (lo7s3

CD00. S'he num%erone risk for most small %usinesses is im"ro"er $ashOow

managementS sa*s ;$ott Lovingood ,> of 'he 4ealth ;7uad !n$. a

small%usiness $onsultan$* in ?i$eville 'enn. S,al$ulate ever* month how

mu$h mone* *ou have on hand and how long it will last if *our in$ome

dries u". &lso evaluate monthl* *our total a$$ounts "a*a%le and the

num%er of da*s a$$ounts are outstanding %e$ause a slowdown in

a$$ounts "a*a%le will lead to $ashOow $run$hes.S

,om"an*6s word to negotiate this risk would %e3

CD000. &void those $run$hes %* $reating a $ontingen$* "lan and setting aside

three to si months of o"erating $osts in reserves. S!n the $ontingen$*

"lan ask where *our %usiness would %e three to si months from now if

*ou lost *our %iggest $lientS e"lains Lovingood. S4hi$h e"enses $ould

*ou $utU 4hi$h would *ou have to kee" "a*ingU 'hat num%er of three to

si months is varia%le %e$ause *ou $ould have $ashOow "ro%lems for

various reasons. Losing a ke* $ustomer $ould take awa* 50 "er$ent of

*our revenue %ut it might also take awa* 50 "er$ent of *our e"enses.S

E. 9egal 0mplicationsA

CD0. 8o$using on sta*ing within the %oundaries of the law is now more

im"ortant than ever. 4hat *ou do on so$ial media will %e around

"ermanentl* in some form or fashion and an ad *ou released a *ear ago

ma* %e "ulled u" to %e used as eviden$e in some t*"e of litigation. 'his

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risk is handled %* understanding the law and %* o"erating a $lean

$am"aign. But *ou have to realie that the risk is there.

CD. 'he more risks *ou6re aware of in so$ial media the %etter e7ui""ed

*ou will %e at handling them. 'he risks mentioned a%ove onl* $over asmall num%er of the man* "otential issues *ou $ould fa$e. +owever

understanding the main $ategories will give *ou the "ro"er frame of

referen$e for dealing with most of the inherent risks.

CD0.

(. 0nsure "ey people

CD00. !f ke* staers leave or $anIt "erform their duties then entire %usiness

$ould fail. ouIve got to have ke*"erson insuran$e on an*one whoIs

mission$riti$al to *our %usiness.!f *ou alread* have ke*"erson insuran$e

review *our "oli$* 7uarterl* %e$ause it ma* %e outdated if *our %usiness

has grown dramati$all*. ?e$ruitment "ro$ess should %e $ost ee$tive E

"oli$ies should %e reviewed "eriodi$all* to understand the $urrent

strengths E loo"holes in %usiness o"eration "ro$esses E em"lo*ee

management.

CD000.

CD0.

CD.

CD0.

CD00.

CD000.

CD0.

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CD.

CD0.

CD00.

CD000.

CD0.

CD.

CD0.

D00.

D000.

CD0. ,arvest Strategy

CD. >ntre"reneurs must realie that the eventual su$$ess of their venture

will lead them to de$ision $on$erning the future o"erations and

management of the %usiness. & harvest "lan denes how and when the

owners and investors will realie an a$tual $ash return on their

investment.

CD0. 'he “Ar%an ;k*” as our tagline sa* “;ave time and <row "rots” our

%usiness goal while making our $lients visi%le to the world our aim is to

grow "rots and e"and at international level and %e$ome the market

leader in "roviding servi$e to our $lients.

4.Strategic 4c?uisition

CD00. &s we are a start u" at this "oint so thinking of strategi$ a$7uisition is

wa* %e*ond our rea$h and as of our future "lans a$7uisition will de"end

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on the market trend and what $om"an* will "rot from after a$7uisition of

the $om"an*.

B.0nitial Public %Hering :0P%;

CD000. :an* entre"reneurs have sought $a"ital through the "u%li$ market

#ust to reiterate the term initial "u%li$ oering (!P) is used to re"resent

the registered "u%li$ oering of a $om"an*6s se$urities for the rst time.

!n 2015 there were 55 !P that raised G225 %illion. &s a startu" we

$annot go "u%li$ till 5 *ears from the $ommen$ement of the $om"an* so

what our short term aim are to get as mu$h as venture $a"ital funding

and grow and e"and to as larger etent that $an %e "ossi%le and then

laun$h are $om"an* in "u%li$ domain for getting as mu$h investment and

then $ontinue to e"and internationall* and %e$ome the market leader in

the servi$e segment "rovided %* our $om"an*. &lthough it is diK$ult to

estimate how mu$h li7uidit* the $a"ital markets will "rovide in the *ears

to $ome the $urrent market looks ver* favora%le for growth of the

$om"an*6s servi$es and in$reasing the $lient %ase.

D0.

D.

CD0. !ilestone Sc-eule

CD00. December 1' 2/1&3 ?eview of the %usiness "lan and nal de$ision

to in$or"orate.

CD000. Ianuary 2/1'3 >sta%lishing relationshi" with the investors.

CD0. (ebruary 2/1'3 Begin s$outing lo$ation in and around =elhiJN,? for a

"h*si$al oK$e.

CD9. !arc- 2/1'3 <etting investor for the %usiness for e"ansion and

setting u" of the oK$e and "roviding servi$e.

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CD90. 4pril 2/1'3 ,reating the we%site of the $om"an* and %uilding the

ne$essar* $onta$ts for delivering %etter servi$e to the $lients.

CD900. !ay 2/1'3 Laun$h of the $om"an* for the %usiness.

CD9000. Iune 2/1'3 >sta%lish relationshi" with <oogle &dsense9 esta%lish

relationshi" with $om"anies who ma* %e interested in advertising on

Ar%ansk*.$om

CD90. Iuly 2/1'3 ?aise ?s. 1 $rore for additional funding to $arr* out

o"erations.

CD9. 4ugust 2/1' 3 Begin $onta$ting $om"anies interested in our servi$es

to introdu$e them to our "rodu$t and servi$e our idea and the "a$kageswe will have availa%le for "ur$hase or su%s$ri"tion9 start %* fo$using on

smaller $om"anies slowl* in$reasing our s$o"e as time goes on.

CD90. September 2/1'3 ,ontinue to line u" s"onsor items %egin sales of

our servi$es as $lient no and %e$ome suK$ient for stati$all* signi$ant

inter"retation.

CD900. %ctober 2/1'3 Begin to hire full time em"lo*ees to aid the $om"an*6s

o"eration and e"ansion.

D9000.

CD90.

CD9.

CD90.

ei final (1)

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