egentic presentetion

eGENTIC OUR COMPANY

eGENTIC OFFERS ITS CLIENTS QUALIFIED LEADS

FOR SUCCESSFUL NEW CUSTOMER ACQUISITION.

From the 24th January 2012 onward Planet49,

the leading provider of online lead generation,

will be called eGENTIC.

The impulse for the introduction of the new B2B-brand

is the worldwide repositioning and the clear separation

of the business areas into B2B and B2C sectors.

With more than 40 million users eGENTIC is the new

leading B2B brand in lead generation worldwide and

one of the largest online advertisers in the world.

The company

Planet49 becomes eGENTIC

“A consistent, legally safe generation of qualified leads

will remain a growing market. In the long term reliable

partners in this field will even benefit from the new

national regulations.

We are convinced that, with eGENTIC, we will be

able to expand our market leadership and continue

to sustain our optimum presence within the world of

lead generation.”

Marko Reinbacher, Managing Director

The company

Planet49 becomes eGENTIC

In 2001 eGENTIC GmbH was founded as a home

based start-up company.

Our experience, innovative technology and knowledge

makes us the most important player in the fast growing

market of lead generation.

Our services are path breaking, reliable and

demonstrably successful.

The company

No.1 in lead generation

2011 – a year of new records

Ten years after its foundation eGENTIC generates over 2.5 million leads every

month for more than 1.000 companies – from medium-sized companies to major

corporations – to support their new customer acquisition.

2.5 million leads per month 1.000 companies

The company

In 10 years from start-up to No.1

The company

2001

Foundation in Frankfurt (Main), Germany

• Implementation of the online-lottery on www.planet49.com

• First shares

• Initiation of the internationalisation by means of franchises

• Start: DE, AT, CH

2002 2003 2004 2005 2006 2007 2008

Top-advertiser in the online world

• Acquisition of the famous webpage www.autsch.de

• End of the franchising business

• Start: IT, FR, GB, ES, NL, PL, IE, BE

In 10 years from start-up to No.1

The company

2009

New general management: C. Gudereit, H. Munte

and M. Reinbacher

• Start: SE, PT, DK

• Founding of eGENTIC Asia Pacific Pte. Ltd. located

in Singapore. Additional regions: AU, SG, MY, TW

• Acquisition of dgx new media GmbH, today‘s

eGENTIC Systems

2010 2011 2012

2010:

• Founding of eGENTIC North America Corp. in Miami, USA

• Additional starts: NO, BR, AR, KR

2011

• Foundations: Planet49 Media GmbH, P49 Skill GmbH and

Ordanduu GmbH

• Start in the regions NZ, HU, GR, FI, CZ, SK, TR

2012

• Rebranding – Renaming into eGENTIC

• Planned starts: JP, HK, CA

eGENTIC MARKETS

AS A GLOBAL PLAYER WITH LOCAL COMPETENCE eGENTIC PROVIDES

COUNTRY-SPECIFIC OFFERS WORLDWIDE – CUSTOMISED TO THE

NEEDS OF ITS CLIENTS.

eGENTIC worldwide

Markets

North & South America USA, Brazil and Argentina

Europe

Germany, Austria, Switzerland, United Kingdom, France, Spain,

Portugal, Italy, Ireland, Belgium, the Netherlands, Greece,

Sweden, Denmark, Norway, Finland, Hungary, Czech Republic,

Turkey, Slovakia

Asia/Pacific Malaysia, Singapore, Taiwan, Hong Kong, Korea, New

Zealand and Australia

Understood worldwide: all teams speak German, English and

the respective language of the countries they work for.

eGENTIC – Our Mission

Markets

Our experience, innovative technology and

knowledge makes us the most important player

in the fast growing market of lead generation.

eGENTIC – USPs

Markets

• Constantly high volumes of leads worldwide

• Maximum reliability based on international standards

• Verifiably successful – locally and globally

Our USPs

eGENTIC BUSINESS AREAS

BESIDE OUR CORE BUSINESS OF LEAD GENERATION eGENTIC

AND ITS VARIOUS SUBSIDIARIES OFFER OTHER PRODUCTS

AND SERVICES FOR BUSINESS CLIENTS AND CONSUMERS.

eGENTIC business areas

Our three business areas

Business areas

GLOBAL SERVICES

LEAD GENERATION

MEDIA BUYING

Lead Generation

• Co-Sponsoring

• Co-Registration

• Lifestyle-questions

• Data for telemarketing

Business areas

Our products - Overview

• E-mail marketing

• Data for direct mailing

Lead Generation – Products

Business areas

Co-Sponsoring

Constantly high lead volumes (80,000 per day) through the

co-sponsoring of our sweepstakes/surveys.

• Pay only what you get

• High volumes of leads through continual database

enhancement

• Legal compliance in data collection

• Controlling and optimisation of campaigns

• Additional Branding at low running expenses


Business areas

Co-Registration

The optimum tool for generating direct sales.

• Valuable integration into our content portals and

sweepstakes

• Premium quality through data qualification

• Individual data transmission

• Fair and transparent billing on CPx-basis

• Possible data components: name, age, address,

e-mail, telephone number, gender


Business areas

Lifestyle-questions

Targeted data to facilitate initial customer contact.

• Highly qualifies leads selected by field of interest

• Fields of interest: i.e. hobbies, media, finance, career,

insurance

• Regular delivery of data of potential customers

• Specific information about wishes, purchase intentions

and purchasing behaviour of potential customers


Business areas

Data for Telemarketing

High converting telephone-data for personal contact to your

prospective customers.

• Up to 10.000 data sets daily

• Data acquisition in premium surroundings

• Reconciliation of data sets with the common blacklist

• Reference to sweepstakes as entry to the conversation

• Refraining from frequent contact to avoid negative

reactions


Business areas

E-Mail-Marketing

Topic specific data collected on content websites

(e.g. finance, travel, shopping, automotive).

• Safe delivery, continuously fresh data, high volumes

• Constatant updating and enhancement of data sets

• Transparent evaluation of results


Business areas

Data for direct mailing

Continuously fresh data in high volumes, with a selection

criteria of up to 50 different possibilities.

• Database of several million opt-ins

• Continuous fresh data

• Guaranteed high quality data

• Transparent evaluation of results and

competent consultation

Lead-Generation – Products

Business areas

Exclusive Branded Sweepstakes

Independent premium campaigns for exclusive

lead generation.

• Exclusive and eye-catching sweepstakes

in the look&feel of your brand.

• High conversion rates

+ High advertising impact

Lead-Generation – Products

New: Facebook „likes“

Generate real facebook „likes“

• Real „likes“ of potential customers

• Valid contacts

• High target group affinity

Business areas

Media Buying – Marketing

eGENTIC is one of the largest online advertisers in the world

and has built a successful network with national and

international partners.

• Utilisation of the entire marketing mix

• Display-, e-mail-, mobile-, performance-marketing

on CPM- and CPL-basis

• Consideration of economic, cultural and linguistic influences

Business areas

We buy media

Global Services – Our Portfolio

These and other subsidiaries work for our business objective and are pioneers for our future.

Business areas

For Business Clients For Consumers

Our core business: from local to

international lead generation on five

continents

Programming, design and operation of online

applications

Operator of online sweepstakes

Online- and mobile services

Customer care service provider

eGENTIC QUOTES

EVERY MONTH MORE THAN 1.000 COMPANIES RECEIVE LEADS FROM

eGENTIC FOR THEIR NEW CUSTOMER ACQUISITION.

MORE THAN 1.000 WINNERS RECEIVED PRICES WITH A TOTAL VALUE

OF MORE THAN 2 MIO. EUROS.

Customer Quotes

Quotes

„We appreciate the punctual delivery and the quality of the e-mail data "

QUELLE Versand Österreich

“The support of eGENTIC helps us to both continuously and reliably acquire

new customers.” Financial Times Deutschland

“Fast, focused, and responsive. We asked for targeted leads and they

produced them for us.” Family Savings, Viking Magazine Service, USA

What clients say about us ...

Winner Quotes

From vouchers and iPads to cars – every month eGENTIC gives away

attractive prices.

„I can really recommend to everyone to participate. I never would have

thought that I could retrieve my prize today.“ Antonio C., Germany

“L’auto est magnifique et je remercie Planet49.” Agnès R., France

“It is serious and I won the prize!” Marcelo S., Brazil

„I didn’t dare to believe it at first… This is very nice and totally

unexpected.” Thor M., Norway

„I was honestly amazed. It’s real, it happened. Honestly I couldn’t be

happier. Thank you.“ Chris T., Australia

Quotes

What winners say about us ...

eGENTIC SUMMARY

DYNAMIC, SUCCESSFUL, OPEN-MINDED –

LEAD GENERATION AT ITS NEXT LEVEL!

eGENTIC is a member of

eGENTIC in figures

• Over 10 years experience

• Over 200 employees

• Over 30 countries on 5 continents

• Over 40 million registrated users

• Over 2.5 million leads per month

• Over 1000 companies as customers

And we keep on growing!

Summary

eGENTIC as employer

Summary

As the leading lead generating company eGENTIC offers its employees

exciting challenges in a dynamic branch. We also received the award

„top company“ recommended by its employees.

What employees say about us… "There is a lot of career support, and an excellent induction training - and you are being prepared to stand on your own two feet pretty quickly so that you're ready to take on responsibility." "Likeable, open, and cosmopolitan." "Excellent team play across all departments" "Open and honest, fair working environment with horizontal hierarchies"

eGENTIC GmbH

Oberliederbacher Weg 25

D-65843 Sulzbach/Taunus

Germany

Tel.: +49 6196 8022-0

Fax: +49 6196 8022-100

E-Mail: [email protected]

www.egentic.com

THANK YOU FOR YOUR ATTENTION!

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