efolder expert series- how to host killer marketing events
TRANSCRIPT
![Page 1: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/1.jpg)
How to Host Killer Marketing Eventsto Boost Your MSP
Ariane PollockEMEA Marketing [email protected] linkedin.com/in/arianepollock
![Page 2: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/2.jpg)
© 2015 eFolder, Inc. All Rights Reserved.2
• Expert Introduction• Benefits of a Lunch and Learn• Pre-Lunch Checklist• “Host with the Most”• Post-Lunch Checklist• Additional Tips• Q&A
Agenda
![Page 3: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/3.jpg)
© 2016 eFolder, Inc. All Rights Reserved.3
Expert Introduction
![Page 4: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/4.jpg)
© 2015 eFolder, Inc. All Rights Reserved.4
Evoke IT
Founded in 2011
20 employees
40 active clients
Client base across Scotland
Serves SMBs of every industry
![Page 5: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/5.jpg)
Benefits of a Lunch and Learn
![Page 6: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/6.jpg)
© 2015 eFolder, Inc. All Rights Reserved.6
Lunch and Learn
A Lunch and Learn is a lunch-hour presentation facilitated by an organization designed to circulate information to attendees on a specific topic.
![Page 7: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/7.jpg)
© 2015 eFolder, Inc. All Rights Reserved.7
Lunch and Learn
Why?
Strengthens Community
Networking Opportunity
Direct Form of Contact
Lead Generation
![Page 8: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/8.jpg)
© 2015 eFolder, Inc. All Rights Reserved.8
Lunch and Learns with Evoke IT
How has Evoke IT benefited from a Lunch and Learn
initiative?
![Page 9: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/9.jpg)
© 2015 eFolder, Inc. All Rights Reserved.9
Ideal Lunch and Learn Format for MSPs
• Upscale steakhouse with private room• 20-30 registrants• 15-20 attendees• Organized registration process• 1 hour session, with 45 minute
presentation• 3 course meal with beer + wine• Offer to close with• Don’t forget dessert!
![Page 10: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/10.jpg)
Pre-Lunch Checklist
![Page 11: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/11.jpg)
© 2015 eFolder, Inc. All Rights Reserved.11
Lunch and Learn Timetable
![Page 12: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/12.jpg)
© 2015 eFolder, Inc. All Rights Reserved.12
2 Months from Lunch and Learn
www.espatial.com
![Page 13: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/13.jpg)
© 2015 eFolder, Inc. All Rights Reserved.13
Find a venue
![Page 14: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/14.jpg)
© 2015 eFolder, Inc. All Rights Reserved.14
1 Month from Lunch and Learn
• Build event registration page
• Send event dates and registration links to salespeople
![Page 15: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/15.jpg)
© 2015 eFolder, Inc. All Rights Reserved.15
3-4 Weeks from Lunch and Learn
• Create recipient list for email blasting• Search LinkedIn for additional prospects to invite
![Page 16: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/16.jpg)
© 2015 eFolder, Inc. All Rights Reserved.16
2-3 Weeks from Lunch and Learn• Begin email blast campaign
o 3-4 email invitationso Spread out over 2 weeks leading up to
evento Pardot, Marketo, Vertical Response,
MailChimp, Hubspot
![Page 17: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/17.jpg)
© 2015 eFolder, Inc. All Rights Reserved.17
Lunch and Learns with Evoke IT
What other ways does Evoke IT drive attendance for Lunch and Learns?
![Page 18: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/18.jpg)
© 2015 eFolder, Inc. All Rights Reserved.18
1-2 Weeks from Lunch and Learn
• Send out LinkedIn InMails if more registrants are necessary
• Begin “sanity checks” on registration lists to weed out ineligibles
![Page 19: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/19.jpg)
© 2015 eFolder, Inc. All Rights Reserved.19
Friday Prior to Lunch and Learn
• Send “wingman blast” emails to registrants
• Create name badges and check in list
• Prepare collateral • If traveling, ship package to
restaurant
![Page 20: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/20.jpg)
© 2015 eFolder, Inc. All Rights Reserved.20
1-2 Days before Lunch and Learn
• Update restaurant contact with logistical informationo How many people?o What time will guests
be arriving?o Confirm menu options
![Page 21: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/21.jpg)
© 2015 eFolder, Inc. All Rights Reserved.21
1 Day before Lunch and Learn
Reminder Calls!
![Page 22: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/22.jpg)
“Host with the Most”
![Page 23: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/23.jpg)
© 2015 eFolder, Inc. All Rights Reserved.23
Lunch and Learns with Evoke IT
What does Evoke IT’s Lunch and Learn format look like?
![Page 24: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/24.jpg)
© 2015 eFolder, Inc. All Rights Reserved.24
Lunch and Learn Timeline
Time Action11:50-12:10 Guests arrive12:15-12:20 Start
presentation/salad drop
12:30 Salad plates cleared12:35-12:40 Entrée drop12:50-12:55 Entrée plates cleared1:00-1:15 Closing offer/dessert
drop
![Page 25: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/25.jpg)
Post-Lunch Checklist
![Page 26: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/26.jpg)
© 2015 eFolder, Inc. All Rights Reserved.26
Post-Lunch Checklist• Mark
“Attended/Not Attended” on registrant excel sheet
• Make sure all attendee info is accurate; name, number, email
• Include walk-ins• Send to marketing
for sales handoff• Enjoy your own
lunch with a well deserved glass of wine!
![Page 27: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/27.jpg)
Additional Lunch and Learn Tips
![Page 28: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/28.jpg)
© 2015 eFolder, Inc. All Rights Reserved.28
Lunch and Learn Tips
• A Great Invite List• Educational Content• Joint Partners• Killer Venue and Delicious Food• Professional Logistics• Strict RSVP List Management• Repetition
![Page 29: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/29.jpg)
© 2015 eFolder, Inc. All Rights Reserved.29
Other Event Formats
![Page 30: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/30.jpg)
Questions & Discussion
![Page 31: eFolder Expert Series- How To Host Killer Marketing Events](https://reader036.vdocuments.site/reader036/viewer/2022062903/589b0d991a28abb85d8b672b/html5/thumbnails/31.jpg)
Questions for Laura
© 2015 eFolder, Inc. All Rights Reserved.31
• How do you overcome budget constrains?
• What marketing challenges do you face and how do you overcome them?
• What other marketing activities do you conduct and which ones are the most engaging?
• What advice do you have for partners who want to start marketing their solutions?