Effective use of

LSE Careers

Anne Clinton

What we’ll be covering today

• What to include in the key sections of your profile

• How to create an excellent impression and increase visibility

• How to connect to people in the most professional way

Linkedin headings

• Professional headline

• Summary

• Experience

• Education

• Volunteering Experiences

• Skills

• Honors & Awards

• Test Scores

• Projects

• Courses

• Causes you care about

• Publications

• Interests

• Additional Info

Linkedin Resources

• Linked in videos UK • LinkedIn Profile checklist • Building a Great Student Profile • Using LinkedIn to find Jobs or Internships • How to Network on LinkedIn • Tailoring your Profile to your Goals • How to Communicate Effectively on LinkedIn • Build your personal Brand on LinkedIn • The LinkedIn Alumni Tool

Headline and photo

Professional headline

• Short, informative phrase: – Masters student at LSE

– Digital strategist

– Data analyst

Photo

• Needs to be high quality

• Professional

• No one else in the shot 7x more likely that your

profile will be viewed

Summary • People often skip this… • Needs to be concise (2000

characters) • Give a flavour of your personality • Has some key facts about

qualifications, experiences and goals

• Include keywords: – view other profiles to recognise

keywords for your sector – avoid jargon

Education

• LinkedIn will put it in chronological order for you

• Make sure you emphasise and give detail to what’s interesting and relevant

• Don’t forget the basics – i.e. grades

• Constantly update

Education example - basic

London School of Economics and Political Science

MSc, International Employment Relations & HRM

2012 – 2013

• Course covered theories relating to HR, employment relations and Organisational Behaviour

Education example – more detail?

London School of Economics and Political Science MSc, International Employment Relations & HRM, Distinction 2012 – 2013 • Courses taken: Organizational Behaviour, Comparative Employment

Relations & HRM, Strategic Human Resource Management, Cross-Cultural Management, Leadership in Organizations.

• Thesis topic: Cultural Intelligence, Personality and Cultural Experience - the practicality of this in selection and testing, expatriate assignments, and training prospects.

• Activities and Societies: President of the Student Union Societies Committee, President of the French Society, Captain of the Women's Volleyball Team, Member of the Erasmus society, International Students society, Squash and Tennis Club.

• 3 awards

Experience

• Similar to CV in style

• Obtain recommendations if you can/want

• Upload any projects/multimedia work

Experience - basic

HR Business Partner Rolls-Royce April 2011 – October 2012 (1 year 7 months) Berlin Area, Germany Responsible for strategic HR support for the Civil Small & Medium Engines business. Scope of role included case management, coaching, talent management, organisational design, and employee engagement.

Experience – more information

HR Business Partner - Civil Aerospace Rolls-Royce April 2011 – October 2012 (1 year 7 months)Berlin Area, Germany Responsible for strategic HR support for the Civil Small & Medium Engines business. Based in Berlin, the role required the ability to work within both the complexity of a global business and the specifics of a regional entity of Rolls-Royce. I provided support for around 300 employees, 50 Line Managers, and 7 corporate functions. Scope of role included case management, manager coaching, deployment of learning interventions, leadership and manager capability, enabling a performance management culture, talent management, organisational design, and employee engagement. Project work included HR lead of the RRD Graduate Programme Pilot, Finance Service Delivery Model implementation, Services Transformation Project and 24x7 Service Operations Centre Implementation Project, Global Grading, High Performing Teams, and Competency Framework roll-out. 1 recommendation Neil Brown EVP Strategy and Future Programmes - Civil Small and Medium Engines at Rolls-Royce Working with Bianca for just over a year, I found her to be highly motivated and passionate about making a positive contribution to our business. With her naturally positive and inquisitive demeanour she was able to work with and influence employees...View

How to connect

• Short statement - find a common link Hi, I’m an LSE student studying the MSc in Social Policy. I’m currently conducting career research and I’m interested in roles in the civil service. Would you be happy to connect with me?

An Other

The follow up email

Dear Mark, As you will have seen in my connection email, I am in my second year studying BSc Management at London School of Economics. Your LinkedIn profile stood out to me as you also studied management at the LSE and are working in a field I am keen to learn more about. Although I am not currently looking for a full time position, I am very interested in learning all I can about typical career paths in the field of Business Development and what skills I might need to develop during my time at LSE. I would greatly appreciate 15 to 20 minutes of your time to ask you a few questions about your position as Business Analyst with Google, as well as other opportunities in this field. Thank you for your consideration. I will contact you next week to arrange a convenient time to meet with you. Kind regards, An Other a.n.other@lse.ac.uk 07921650521

Groups, posts and who to follow

• Your groups should demonstrate consistency

• Can receive recent news on employers – career research

• Contribute to groups - another way to you stand out and demonstrate your motivation

Resources

• LinkedIn student advice site

• Guardian article LinkedIn

• LSE Careers on Linkedin