effective taxi

Company profileTAXI monitor ads

© 2012 EFFECTIVE Media

IntroductionIntroduction

Effective Media is a media expert specializing in marketing solutions.

Unlike traditional media agencies, we’re not stuck with conventional

planning based on reasonable spending of the budget.

Our approach is not limited by “ad spaces”. For us, everything and

everybody we can use to communicate our target audience is

a Media.

Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | [email protected] | www.effectivemedia.az

TAXI monitor ads



Advantages / TAXI adsAdvantages / TAXI ads

Audienceupper middle income; 110 000 contacts / month.

Environment not cluttered, one-to-one contact; people are open to receive

information.

Average trip duration 20 minutes Highest rate of each ad impression (5 minutes entertainment / 5

minutes ad block).

ContentCommercials are mixed with entertaining videos.

• Your ad will be placed in 300 taxis and will work for your marketing goals 7/24.

• You will reach upper middle income audience at their receptivity moment.


Our Services / TAXI adsOur Services / TAXI ads

• We are the exclusive seller of ad places on headrest LCD monitors inside the cabs of “189” Call Taxi Service.

300 TAXI300 TAXI

300 300 MONITORMONITOR

24 HOUR24 HOURSERVICESERVICE

67%customersare women

33%customersare men

• “189” Call Taxi Service passengers are above average income earners.

• 100% of men customers are employed.

• Significant part of women customers are also employed.

• “189” Call Taxi Service has more than 80 corporate clients.


Passengers / TAXI adsPassengers / TAXI ads

• “189” Call Taxi Service has more than 400 taxi cabs. At the moment, monitors are installed inside of the most active 300 cabs.

• Each taxi receives 5-7 orders from 189 Taxi Service a day, with average 2 passenger per a drive. Plus passengers picked up outside of “189” Call Taxi Service

• About 110.000 contacts per month.


Coverage / TAXI adsCoverage / TAXI ads

• 110.000 contacts, 0,04 AZN per contact

• Monthly payment for 300 taxi is 5.000 AZN


Pricing / TAXI adsPricing / TAXI ads

Content / TAXI adsContent / TAXI ads

To reduce annoyance from advertising we added entertaining videos mixed with commercials.

We believe that it’s easier to sell to happy people.


• Your advertisement will start automatically when passenger sits in front of display.

• Passengers won’t be able to switch it off, they’ll be able only to mute sound and adjust volume.

• Remote Control is only for taxi drivers’ use.


Technical info / TAXI Technical info / TAXI adsads

SD Card

7” display

Motion sensor

Remote sensor

Volume Buttons

Thanks for attention

Address:Islam Safarli 3, Baku AZ1001, Azerbaijan

Phone:+99412 437 93 43

[email protected]


effective taxi

Travel

taxi cabs

taxi drivers

passengers taxi ads

taxi service passengers

coverage taxi ads

services taxi ads

pricing taxi ads

content taxi adsto