‘Effective programmes for Roma employment, providing opportunities and challenging discrimination’ (Athens, 2013)

About organisation

1997 ESTABLISHMENT

Year 2012

97

12 30 933 direct work interventions

2 023 clients 1/3 children59% women

417 seeking employment (44)27 815 298 CZK

58,7 employees66 volunteers

centre Brno Vranovská 45

branch Vyškov Palánek 74

branch Břeclav Tř. 1. Máje 39

public playground Brno Husovická 2

: Cejl 49, Brno iqrs.cz

SP 2012-16 (7)2 → Increase employment opportunities and job pride of Roma people

Synergical and complex approach

Individual planning, direct work (74 employed for 10/2013), systamatic boosting of LM competencies, motivation for a permanent job versus illegal work, fresh offer of suitable

employment, social support, debt-relief programs(execution as a barrier to stable wage)

Positive images and facts

Protection against discrimination

Proactive cooperation with employers, regular supply of suitable job offers and in job

placement cooperation,Positive Employer awards - EFE (60 in CZR)

www.ethnic-fiendly.eu, EFE culture promotion

Mypracujeme.cz

Out: Campaigning towards breaking the stereotypical „non working, on benefits Roma“: written, viral, video case studies, TV, radio, print

media, social mediaIn: Increasing Roma pride, motivation, advocacy

See spots: http://www.ethnic-friendly.eu/nas_spot

http://mypracujeme.cz/galerie/vybilime-byt-i-tobe

Access to free law services, cooperation with the Ombudsman, Commercial

Inspections and usage of ADL, testings (available Roma participants), medialisation of facts from testings: media as part of the testing teams or

press releases etc.

Centres for counselling and employmentNon profit and social services capacities

Low level of education as main barrier: High priority in investing in inclusive quality education for Roma youth;

Country ecomomy/pro growth policy, tax ation and other incentives and active employment policies,

Professional NGO/social service providers cooperation with public employment and social offices: case

management, prevention of working poor, intelligent usage of ESF

Investment in education,Public sector cooperation

Cooperation with private sector

www.ethnic-friendly.eu

• an award for the pro-ethnic companies, quite the opposite to the legal prosecution of the employers who discriminate,

• corresponds with principles of active civil society and social responsibility of the companies,

• an adequate PR/CSR tool for the companies,• a specific and visible symbol comprehensible to the

majority and to ethnically disadvantaged groups,• a positive and accepting message to Roma, EM• a positive and stereotyp breaking message to public• it interconnects the nonprofit sector, businesses and the

government.

About Ethnic Friendly Employer brand

Thanks!

KATARÍNA KLAMKOVÁdirector

katarina.klamkova@iqrs.cz

www.iqrs.cz

Vranovská 45, Brno Czech Republicmob.:+420 608 820 637

AKADEMIE DIVERSITASVzdělávání, koučink a stáže