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Effective PR in a Social World Doug Haslam SHIFT Communications Integrated Marketing Summit October 8, 2009 Twitter: @DougH Show Hashtag: #imsummit

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Presentation at 2009's Integrated Marketing Summit, Oct 8 2009 in Kansas City

TRANSCRIPT

Page 1: Effective PR in a Social World

Effective PR in a Social World

Doug HaslamSHIFT Communications

Integrated Marketing SummitOctober 8, 2009

Effective PR in a Social World

Doug HaslamSHIFT Communications

Integrated Marketing SummitOctober 8, 2009

Twitter: @DougHShow Hashtag: #imsummitTwitter: @DougHShow Hashtag: #imsummit

Page 2: Effective PR in a Social World

Where We Were

Page 3: Effective PR in a Social World

Oh, Right…

Page 4: Effective PR in a Social World

What’s New?

Page 5: Effective PR in a Social World

What’s New?

Page 6: Effective PR in a Social World

What’s New?

Page 7: Effective PR in a Social World

What’s New?

Page 8: Effective PR in a Social World

What’s New?

Page 9: Effective PR in a Social World

Monitoring and Response

Page 10: Effective PR in a Social World

What’s Not New?

Page 11: Effective PR in a Social World

What’s Not New?

Page 12: Effective PR in a Social World

Lurk

Page 13: Effective PR in a Social World

Participate

Page 14: Effective PR in a Social World

Create

Page 15: Effective PR in a Social World

Integrate or Separate?

Page 16: Effective PR in a Social World

Doug Haslamhttp://shiftcomm.com http://doughaslam.comhttp://Twitter.com/DougH


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