effective outbreak management
DESCRIPTION
Module 1 IHR Risk Communication Capacity: Transparency and First Announcement of a Real or Potential Risk. Early Detection. Rapid Response. Control Opportunity. Effective Outbreak Management. CASES. DAY. Effective Outbreak Management. - PowerPoint PPT PresentationTRANSCRIPT
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Module 1
IHR Risk Communication Capacity: Transparency and First Announcement
of a Real or Potential Risk
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0102030405060708090
Rapid Response
CASES
Early Detection
Control Opportunity
DAY
Effective Outbreak Management
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0102030405060708090
CASES
DAY
Proactive announcement of real or potential risk:
- Increases surveillance- Protective behaviors- Reduces confusion- Gather scarce resources
Effective Outbreak Management
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When would your Ministry announce an outbreak or other public health crisis?
20%13%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Immediately Following mediareport
When informationconfirmed
First Announcement
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Transparency – the case against
• "The Unknowns"• Lack of information will raise anxiety/panic• Media will sensationalize information gaps• Uninformed "experts" will speculate• Say nothing, hope nothing happens• Needless economic harm
Loss of control
The Case Against Transparency
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Transparency -- the case for
• Rumors will fill information vacuum • If media announce, undermines trust• Withholding information is more frightening• Public accepts uncertainty and changing risk
assessment • Encourages protective behaviors/surveillance• Describe the situation before others do• Emergencies can't be hidden
Transparency increases control
The Case For Transparency
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Japan Radiation Crisis
Tokyo Electric Power Company’s (TEPCO) late apology
Initial information released was disjointed and incomplete
Chief Cabinet Secretary:
“We could have provided
information faster.”
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Japan Radiation Crisis
Public recognized lack of transparency
“Not knowing is our biggest fear.”
Missed opportunity to gain trust
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How do you decide whether or not information should be released publicly?
• Will the release of this information:– help the affected community protect
itself?– impact an economic sector?– stigmatize a population?– make the government "look bad"?– introduce potential legal liability?
Transparency in Practice
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Transparency in practice
IHR Risk Communication Capacity:
Transparency and effective information dissemination
1. Establish a decision-making approach for public communication during emergencies
2. Enshrine that approach in a guideline, policy or law
3. Ensure it is part of emergency management system through training, exercises, leadership endorsement
Transparency in Practice