effective communications - fundamentals of public relations
TRANSCRIPT
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fundamentals of public relations
Ronald M. Quileste, School of Education, February 2016
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nature of
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?
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Communication may be defined as a process
concerning exchange of facts or ideas between
persons holding different positions in an organization to achieve mutual harmony
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?
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ELEMENTS OF THE COMMUNICATION
Process
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1
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1 SENDER
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2
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2 IDEAS
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3
ENCODING
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3 ENCODING
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3 ENCODING
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4
COMMUNICATION
CHANNEL
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4 COMMUNICATION CHANNEL
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4 COMMUNICATION CHANNEL
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5
RECEIVER
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5 RECEIVER
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5 RECEIVER
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6
DECODING
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6 DECODING
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7
FEEDBACK
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7 FEEDBACK
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?
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Your ability to communicate effectively increases
productivity , both yours and your organization
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With good communication skills , you can anticipate problems , make
decisions , co-ordinate work flow , supervise others , develop
relationships and promote products and services
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Communication acts as tool for the effective work related flow of
information
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You can shape the impressions you and your company make on colleagues , employees ,supervisors , investors ,and customers in
addition to perceiving and responding to the needs of these without effective communication
, people misunderstand each other and misinterpret information
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Ideas misfire or fail to gain attention and people and
companies flounder
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Your organizations need for effective reach of company name and public promotions are based on effective
promotional material such as advertisements , bill boards , online add ,
posters etc. are all communicated for effective message delivery and meaning
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Giving advice is based on individual-oriented and work-
oriented ,advice should not given to the person for pinpointing his
mistakes rather it should be helpful for his improvement
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Effective advice promotes understanding and it can be a
two way process if the subordinate staff given
freedom
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Order is an authoritative communication pattern and it
is directive to somebody always a subordinate to do
something
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Orders will be written and oral orders , general and specific
orders ,procedural and operational orders , mandatory
and discretionary order
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Order should be clear and complete ,execution
should be possible and given in a friendly way
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Suggestion is supposed to be very mild and subtle form of communication
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Suggestions are welcomed for it is not obligatory to accept them , it can be voluntary and
anonymous and submitted through suggestion boxes
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Persuasion may be defined as an effort ‘ to influence the attitudes , feelings ,or beliefs of others , or
to influence actions based on those attitudes , feelings , or
beliefs
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Education is a very conscious process of communication ,it involves both teaching and
learning by which organizations provide to their employees in the
form of training
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Education is given for management , employees
and outside public
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If the employees do not abide by the norms of the organization
warning is a power communication tool and it can be
general and specific
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Specific warning should be administered in private and after
thorough investigation
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The aim of the warning should be the
organization betterment
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Morale stands for mental health and it is a sum of
several qualities like courage , resolution ,
confidence
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High morale and effective performance
go hand to hand
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Motivation is a process that account for an individual intensity, direction , and
persistence of effort towards attaining a goal
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Communication’s main idea is to give and receive information because
managers need complete , accurate and precise information to plan and
organize employee need it to translate planning in to reality
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Information will cover all aspects of
the business
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Counseling is given to solve employees mental stress and improve the
employees productivity
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Finally discipline is the foremost part of any
business communication
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The various disciplinary codes are effectively communicated
to employees through disciplinary codes
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?
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Communication generally and mass communication in particular has a great deal
to serve a diversityof purposes human beings
have always wished to achieve
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The strong effects of striving to achieve purposes of human
communication are visible and helped bring harmony
of living in a number of ways
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EFFECTS OF COMMUNICATION
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Discovery
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The immediate effect of communication is to discover
something – from an individual to an idea to physical exploration –as a consequence of generating
a message
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Relationship
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Next to discovering, the most important effect of
communication is to create relationship with people
and things around
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Helping Out Others
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Hallmark of communication effects has been the human
effort to provide assistance to other fellow beings
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At a lower scale as well, a piece of communication
works miracle to save lives of many
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Stimulation
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An advice from a teacher may effect into activating students to work more seriously, or conduct
research on a given topic
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Relaxation
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Among effects of communication one huge area is the relief which is effective when
an exchange of ideas or even receiving of messages is done in
common life
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Social Growth
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Growth of social values, physical structures and increase in the overall intellectual level of a society are result of the net
effect it receives from the every day communication
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Time and Space
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Effects of communication are not limit to present day
activities but as a matter of fact they go beyond the limits
of time and space
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Most scientific inventions, like radio, are the result of a multiple pieces of communication made
by scientists over a period of 150 years
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?
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Common barriers
Categorization of barriers
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Common Barriers to Effective Communication
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1
The use of jargon
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1 The use of jargon
Using over-complicated, unfamiliar and/or technical terms
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2
Emotional barriers and taboos
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2 Emotional barriers and taboos
Some people may find it difficult to express their emotions and
some topics may be completely 'off-limits' or taboo
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3
Lack of attention, interest, distractions, or
irrelevance to the receiver
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3 Lack of attention, interest, distractions, or irrelevance to the receiver
Ineffective listening lead to misunderstandings and a
breakdown in communication
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4
Differences in perception and
viewpoint
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4 Differences in perception and viewpoint
Differing perceptions, beliefs and attitudes of people often lead to miscommunication or
standoffs
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5
Physical disabilities such as hearing problems or
speech difficulties
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6
Physical barriers to non-verbal
communication
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6 Physical barriers to non-verbal communication
Not being able to see the non-verbal cues, gestures, posture and general body language can
make communication less effective
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7
Language differences and the difficulty in
understanding unfamiliar accents
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8
Expectations and prejudices which may lead
to false assumptions or stereotyping
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8Expectations and prejudices which may lead to false assumptions or stereotyping
People often hear what they expect to hear rather than what
is actually said and jump to incorrect conclusions
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9
Cultural differences
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9 Cultural differences
The norms of social interaction vary greatly in
different cultures, as do the way in which emotions are
expressed
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Categories of communication barriers
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SIX RULES OF EFFECTIVE
COMMUNICATION
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SIX RULES OF EFFECTIVE
COMMUNICATION
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’
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Thank YouNamaste!!
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REFERENCES
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REFERENCES