effective communication to winning negotiations
DESCRIPTION
This is a keynote given at Singapore Institute of Management (SIM), on 15th January 2014. This keynote is based on my latest book titled SOLD. http://www.facebook.com/jackychua.coach http://www.jackychua.com/soldTRANSCRIPT
EFFECTIVE COMMUNICATION TO WINNING NEGOTIATIONS
Sales ArchitectBusiness Communication Coach
You go into a
negotiation
only whenNegotiatio
n
(fill in the blank)
A by-product of negotiation
1. Did Danny have the intention to arrive at a win-win outcome?
2. What is the obvious benefit for Maggie?3. What hurdles did Danny encountered when proposing to Maggie?4. What are Danny’s and Maggie’s ‘walk away points’?
Case tudy
Who wants to negotiate?
Preemptive Strategies
1
2
3
4
