The most celebrated agency at the 2012 Welsh PR awards

Public Relations | Social Media | Digital Marketing

Your messages are important, yes?

Well, Effective can make them powerful.

Public relations, tweets, media campaigns, blogs, events,

SEO, press releases, social media banter, PR strategies,

YouTube clips ... we create them, your clients will love them.

Effective will save you masses of effort; our creativity will

get you noticed. Whatever your audience.

EC

Joined up PR, social media & SEO

How can you deliver great news and essential updates about your organisation?

With today’s dizzying variety of communication channels, making big decisions on media choices and public relations can

be tough. Yet we love those very challenges!

One of the UK’s brightest, most versatile and adaptable PR and communication agencies, Effective creates

superb content and delivers it across the traditional media and through all that gorgeous online stuff.

What’s more, our expertise in digital media and SEO means that your web pages can be expertly attuned to Google and

other search engines.

Effective makes professional communication easy – in both English and Welsh - and delivers exceptionally good results. You can

have a bit of fun with us too.

So, what’s not to like?

Media Relations

Consumer Relations

Measurement and Evaluation

Integrated Campaign

Our Services

Most marketing folk agree: Content is king! In that case, Effective has right royal

credentials.

Using our celebrated combination of PR expertise, social media excellence and

SEO knowledge we produce bespoke material that works brilliantly in all forms of

media; that’s everything from an eye catching tweet to the full-on multi-platform

promo campaign.

Some clients use all of our skills, others pick and choose. Whatever the need, we

offer creativity, experience, contacts and thoroughness.

Our company was built on the use of traditional media such as newspapers,

magazines, radio and TV; we continue to grow due to our dynamic adoption of

online opportunities and the power of web search.

OK, we’ll come clean - we can’t reserve you lunch at Buckingham Palace. But we do

pledge a princely return on investment.

Traditional PR

There are more print publications than ever before. They’re hungry for

compelling stories and that’s just what we give them.

Make no bones about it, newspapers, trade publications, business magazines, radio

stations and TV channels are thriving.

Your messages delivered through these great, traditional forms of media can

be powerful and will carry great importance in the eyes of the audience.

Additionally, of course, most traditional media operations now have online versions, allowing for wider dissemination of information. And online stories can

live forever.

Traditional PR services give you a wonderful entry into the fi erce online

marketplace.

Effective can craft your messages perfectly; our staff includes vastly experienced

PR specialists, journalists and former editors.

Social media

... we love it! Online conversation is fun, super-useful and great for business.

By autumn 2012 Facebook had a billion worldwide members. The likes of Twitter,

YouTube, Google Plus, blogs, forums and LinkedIn also boast eye-catching fi gures

thanks to the remarkable growth of technology such as mobile devices.

It’s likely that your existing and potential customers are all over social media;

can you afford to miss out?

Effective devises brilliant social media strategies, creates outstanding

content - in words, video, pictures and graphics, and lets you know simply and

effi ciently how online activity is helping to drive your business.

Of course, do chat to us via Effective’s social media channels.

They include Facebook as Effective Communication and Twitter @EffComPR

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SEO

Search Engine Optimisation is all about

high-quality written content aimed at the right

audience.

Keywords - expertly woven into the content - are vital.

Crucially, this material must be easily read and enjoyed by

your target readers.

The Effective approach is simple: we focus on you, your

industry and your audience. We can build your authority on

the web and encourage Google and other search engines to

direct web users to your pages.

We:

• analyse how your online presence is working for you now - and advise on how it could improve

• write topical content with substance• research and use keywords and terms applicable to your audience

• use the right web platforms for your content to be seen

Traditional PR

Acorn

With the launch of Acorn Global approaching, Effective was asked

to develop and drive a far-reaching PR strategy.

With the business wishing to capture a major share of overseas

high-skills recruitment markets in Australia, Africa and Asia, we

created an international media target list.

We drafted launch media releases, tailored individually for target

sectors including mining, engineering and resources - as well as the

home-based Welsh business sector - and issued them to coincide

with the arrival of Acorn in Perth and Singapore. Coverage was

achieved in all target regions. Happy days!

www.acornglobal.co.uk

Traditional PR

Browns Hotel, Laugharne

The literary world’s eyes were on the revamp of Dylan Thomas’s

favourite drinking den in 2012. It was helpful we got our facts

right. The spectacularly beautiful restoration work on Laugharne’s

historic Browns retained the post-war style with which Dylan was

so familiar and transformed the venue into one of the UK’s most

glorious boutique hotels.

Our meticulous approach to traditional PR gave hotel manager

Charlie Dyer a creative solution that attracted two prime-time live

TV broadcasts, media exposure across Wales and priceless slots in

UK national newspapers such as The Times, Daily Mail, Financial

Times, The People, the Guardian and the Mail on Sunday. We’ll

drink to that!

www.browns-hotel.co.uk

Traditional PR

Principality Building Society

When it came to shouting about its 150th birthday, one of the

biggest brands on the Welsh high street asked Effective to help

spread the cheer across the nation.

A key aim for Principality was to involve as many of its communities

as possible - and we delivered coverage across a number of media

platforms for a range of activities. These included a series of

birthday parties staged in Principality branches all over Wales.

We also rolled out the hugely successful Big Birthday Giveaway

campaign which saw partnerships with fi ve media organisations

allow community groups and charities to benefi t from a £25,000

Principality treasure chest.

The anniversary year culminated in Principality and Effective

winning the Welsh CIPR Gold Award for Integrated

Communications. And that was the icing on the cake!

www.principality.co.uk

Social Media

Peter’s

Peter’s wished to use PR to strengthen its position as one of Wales’

best loved food producers.

With a close focus on consumer fun and business dynamism,

Effective devised a wide-ranging PR campaign that targeted the

local and regional Press as well as online platforms YouTube,

Twitter and Facebook.

The strategy included regular social media interaction reports, a

social media content calendar of key events, daily tweets, detailed

monitoring of online chat, competitions and event attendance.

Subsequently Peter’s is now a multi-award winning organisation.

Effective was also delighted to scoop three gold at the 2012 CIPR

awards for our work to promote this vibrant brand.

Tasty!

www.petersfood.co.uk

Social Media

Institute of Directors Wales

A three-month period of Effective Twitter management for the IoD

Wales typically sees signifi cant rises in the numbers of connections,

mentions, messages received and re-tweets. Success comes not by

accident.

As a high-level infl uencing body, the IoD seeks wise followers and

informed incoming tweets. We research and target key individuals

on Twitter, increasing awareness of the IoD and offering improved

access to content. We scan Twitter for key Welsh business info and

tweet the hottest content.

We point towards useful articles, connect using @replies and tweet

links towards IoD press releases and media coverage.

www.iod.com

Social Media

Effective Communication

We’d be pretty daft not making social media work for ourselves.

So we do. We’re active on Twitter and Facebook every day. What

do we do there? Well, we tell the world about PR successes

such as media coverage for a client, we discuss digital marketing

innovations with like-minded souls and we chat about all our

customers’ good news.

We like to tell others about who we’re meeting and what projects

we’re getting creative with – when confi dentiality isn’t an issue, of

course.

And you know what? It works! A recent analysis showed we were

talked about on Twitter more than any other Welsh PR agency.

Please join the conversation @EffComPR.

www.effective-communication.co.uk

Website & Search

CRW

Effective successfully organised the design and build of a new

website for Cancer Research Wales. The purpose of the website

was to engage with existing supporters and reach out to new ones.

The key roles included fundraising, event management, information

resources, news management and integration with other channels

including email and social media.

Direct fundraising facilities included opportunities to make live

donations and purchase products through an online shop. In

addition to these, the site encourages people to support existing

fundraising initiatives, such as events. The website now makes it

easier for staff and the army of volunteers to get involved.

Effective manage the forum, update news, events and other online

content as well as developing content for static pages. The work

dovetails neatly with the other public relations services Effective

provides for CRW making the partnership highly effi cient and

productive.

www.crw.org.uk

Website & Search

Kilsby & Williams

Leading South Wales accountancy fi rm Kilsby & Williams found it

diffi cult to get their website looking, reading and functioning for

them the way they wanted it to.

Effective looked at the website, its purpose, its design and its

management as well as web stats showing what worked and what

didn’t. We produced a short report outlining the issues and a series

of recommendations which would help refocus the existing website

so it met the needs of both our client and their potential customers.

Effective tidied up the copy across the site, including the

implementation of a search engine optimisation strategy devised by

our SEO experts to, ultimately, attract more visitors to the site. The

text was also broken into smaller “bites” making it less forbidding on

the page and easier to read.

Lastly, we rationalised existing content so that elements which

weren’t working were ditched and others just updated and given a

new lease of life, keeping content fresh.

www.kilsbywilliams.com

Website & Search

FSEW

Freight expert FSEW had a clear goal - to improve and rejuvenate

its website. With clients across the world the fi rm’s web content is a

crucial business development tool.

Effective worked within an existing template to ensure that key

messages and possible search terms were built into the website.

This helped FSEW begin to appear higher in Google searches.

Effective also transformed FSEW’s news stories into a punchy,

informative email newsletter. It successfully kept customers up to

date with new services and company developments in an informal

way. Together, Effective and FSEW delivered.

www.fsew.com

Testimonials

Emma PriceExternal Affairs Co-ordinator, Principality Building Society

“Since the outset, Effective has displayed a sound understanding of the Principality brand, pitching the tone and message of press releases at exactly the right level. They have never failed to deliver coverage within our target media. It is these close relationships that enable us to provide the right material for the press as well as for our organisation. The team are always enthusiastic and are committed to meeting our objectives - we like to think of them as an extension of ourselves!”

www.principality.co.uk

Pete GrzonkaSales DirectorGlamorgan Cricket

“The sport industry in Wales is a very congested marketplace; Effective has been the perfect partner in identifying creative media opportunities, plus maximising and monitoring our exposure.

“What’s more they have provided excellent advice and experience when dealing with our more sensitive media issues.”

www.glamorgancricket.com

Claire CarroGroup Marketing & CommunicationsDirector of Sales, Cardiff Marriott

“Effective has heightened our exposure within the local and national market, targeting both business and leisure sectors to achieve coverage in editorial features in print, radio interviews and on TV, putting us forward for any suitable activity that promotes the hotel. Effective has given our hotel, restaurant and bar vital exposure across the local media. We work with a dynamic team at Effective who are creative and enthusiastic, providing us with a constant stream of ideas to promote our facilities and the Marriott brand”.

www.marriott.co.uk

Testimonials

Dan LangfordGroup Marketing & CommunicationsDirector, Acorn £100m UK recruitment and training business

“Working with Effective is a genuine pleasure - always timely, responsive, friendly and energetic. As such, the relationship feels effortless and rewarding, and they accommodate the ways we work without fuss or compromise. Their press releases are always spot on, ensuring that our messages are delivered accurately and received well by the media. The team at Effective provides a fi rst-class service, generating tremendous value for our business, month after month.”

www.acornpeople.com

Charlie DyerGeneral Manager,Browns Hotel, Laugharneboutique venue and former favourite of poet Dylan Thomas

“Effective wrote our website and handled the PR for our launch in 2012. They did a fabulous job on both! The copywriting was fresh and vibrant, bringing our web pages alive. When Effective set to work on the PR they did it in such a creative, cost-effective manner that they secured lively coverage across Wales and in UK national newspapers such as The Times and the Daily Mail. We even had prime-time live TV broadcasts.”

www.browns-hotel.co.uk

Robert Lloyd Griffi thsDirector, IoD Walesthe membership organisation for professional leaders

“Having successfully driven our traditional PR operation for several years, Effective launched our Twitter PR programme in 2011. They have day-to-day responsibility for ensuring timely, accurate and useful tweets – and they do it very well indeed.

“Our tweets are regularly retweeted, have good engagement and infl uence ratings. They have been used particularly effectively in promoting forthcoming functions and generating excitement about key events.”

www.iod.com

Testimonials

Clare MorganMarketing Controller, Peter’s Pies

“We needed a PR company who really understood us, and Effective Communication fi tted this role perfectly. We worked closely with the Effective team throughout the ‘Luv Wales, Luv Peter’s’ campaign and were inspired by their creative ideas and enthusiasm for getting results.”

www.petersfood.co.uk

Geoff Tomlinson Managing Director, FSEW

“Once we had developed a set of news stories, Effective was able to transform these into a short, informative newsletter which was sent to our clients worldwide. We hope that by doing this on a regular basis we’ll be able to keep customers up to date with new services and developments at the company in an informal way. “Effective was able to ensure that our key messages and search terms were built into all pages on our website meaning that we’re top of Google searches for relevant phrases.”

www.fsew.com

Liz AndrewsCharity Director, CRW

“Effective work closely with our fundraising team and our supporters to ensure our events and activities are given media exposure, helping us to increase fundraising opportunities and raise the charity’s profi le. They also liaise with our scientifi c staff to help us communicate our research messages; a vital part of the charity’s work.”

www.crw.org.uk

Meet the team

Alastair MilburnManaging Director

Alastair is a respected media fi gure throughout the UK. He founded Effective Communication in 2004 and has grown it into one of the nation’s most dynamic and forward-thinking PR and marketing enterprises.

The company refl ects his passions for encouraging excellence, embracing change and to work with top class businesses. Before launching Effective, Alastair was a thoroughbred journalist and award-winning editor of top-selling Cardiff-based newspaper the South Wales Echo.

Helen WardSenior Account Director

Katherine Williams-DaviesAccount Director

Peter BibbyHead of PR

Sarah WiseAccount Director

Meet the team

Rhys GregoryDigital Account Manager

Sara MilburnAdministrative Assistant

Lisa WilliamsOffi ce Manager

Miff TomlinsonBusiness Manager

Lydia Whitfi eld Senior Account Manager

Natalie ThomasAccount Executive