effective b2 b link building optify
DESCRIPTION
Link building for B2B sites can be a challenge given the competitive nature of most industries. How do you get links if no one in your niche will give them to you? Our experts look at multiple ways to attract links and show how to manage the process of building links for B2B businesses.In this presentation, Debra Mastaler, President of Alliance-Link and Scott Fasser, Director of Customer Experience at Optify, present their unique approaches to link building for B2B.Watch the full webinar and Q&A on Optify - http://www.optify.net/webinars/effective-b2b-link-building/TRANSCRIPT
©2012 Third Door Media, Inc.
Effec%ve B2B Link Building
Wednesday, March 14, 2012 1:00 EDT Speakers:
Debra Mastaler, Alliance-‐Link ScoF Fasser, Op%fy
©2012 Third Door Media, Inc.
Effec%ve B2B Link Building Panelist:
Debra Mastaler President, Alliance-‐Link Blog: LinkSpiel.com debra@alliance-‐link.com
©2012 Third Door Media, Inc.
Link Building Strategies for B2B Websites What we’ll talk about today:
• Industry connec%ons
• Media and press release opportuni%es
• Using reviews to aFract links
• Using infographics and widgets for links
• Incorpora%ng tradi%onal and social outlets
©2012 Third Door Media, Inc.
Link Building Strategies for B2B Websites
Securing links for B2B sites presents a unique set of challenges; to be successful you need to:
Find a point of commonality Learn to overcome objec%ons Develop “neutral” content Promote through third par%es
©2012 Third Door Media, Inc.
Industry Connec%ons Link Building Strategies for B2B Websites
• Secure links from industry connec%ons
– Suppliers – Donors – Employees – Re%rees – Associa%ons – Forums – Fraternal organiza%ons
Twi.er/Facebook/G+
©2012 Third Door Media, Inc.
Using Infographics & Widgets Link Building Strategies for B2B Websites
• develop neutral promo%ons • offered through third par%es • include copy/paste text • place on media sites • include quotes from compe%tors
• offer customiza%on op%ons
infographics
©2012 Third Door Media, Inc.
Customized widgets
©2012 Third Door Media, Inc.
Reviews Using Reviews To AFract B2B Links
Reviews are powerful link tools! influence our buying decisions s%mulate adver%sing help monitor reputa%on
How do you use reviews if you are not a brand?
©2012 Third Door Media, Inc.
Reviews Using Reviews To AFract B2B Links From Brands
Review everything in your niche
• Link out generously, to everyone!
• Include images (give credit!)
• Create Pinterest board, include reviews
• Drop on LinkedIn/Quora
• Issue press release for each new review
©2012 Third Door Media, Inc.
Create wriFen and video reviews Use elements to influence universal search results
©2012 Third Door Media, Inc.
Press Release Opportuni%es Link Building Strategies for B2B Websites
• Use a social media press release template when announcing visual elements such as reviews, infographics and widgets
• Include images, video and links to more informa%on
• Include willingness to interview
http://multivu.prnewswire.com/mnr/novell/25197/
©2012 Third Door Media, Inc.
Socialize Your B2B Links!
Socialize! Par%cipate!
©2012 Third Door Media, Inc.
Effec%ve B2B Link Building Panelist:
ScoF Fasser, Director of Customer Experience, Op%fy scoF@op%fy.net
©2012 Third Door Media, Inc.
7 Steps to an Effective Link Building Program
1. Take the lead and take the leap 2. Set targets and socialize them 3. Housekeeping first 4. Baseline your external links 5. Know your compeOtors 6. Pursue what’s feasible 7. Monitor and measure
©2012 Third Door Media, Inc.
Take the lead and take the leap
• Team effort • Someone needs
to take the lead • Just start doing it
©2012 Third Door Media, Inc.
Set Targets and Socialize Them
• Focus Keywords and page mapping are your first step • Socializing your plan and geWng internal alignment is key • CommunicaOng goals and process can be done with tools
©2012 Third Door Media, Inc.
Housekeeping First
• Internal Links • Content cleanup • Anchor text
©2012 Third Door Media, Inc.
Baseline Your External Links
©2012 Third Door Media, Inc.
Know Your Compe%tors
©2012 Third Door Media, Inc.
Pursue What’s Feasible
©2012 Third Door Media, Inc.
Monitor and Measure
©2012 Third Door Media, Inc.
• Tap into key industry resources for links and Likes.
• Develop minimally branded content and distribute on third party sites
• Use social media releases for maximum exposure and linking opportuni%es
• Have A Plan • Make SEO (and link building) Part of Your Digital DNA
• Build Quality at Scale
Key Takeaways
©2012 Third Door Media, Inc.
The Op%fy Inbound Marke%ng Suite
Op%fy Inbound Marke%ng Suite Top-‐of-‐the-‐funnel marke%ng sohware for B2B marketers
Enterprise-‐class SEO and social markeOng to reach more buyers and generate more leads.
Visitor intelligence and prospect alerts help sales reach prospects while they’re hot.
Insight into what influences your buyers so you can get more buyers into your funnel.
INBOUND DEMAND SALES ENABLEMENT TRACKING & ANALYTICS