effect of mass media in society in pak

7/30/2019 Effect of Mass Media In Society In Pak

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PAKISTAN

EFFECTS OF

MASS MEDIA ON


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It is a message created by a person or a group of peoplesent through a transmitting device (a medium) to a large

audience or market

WHAT IS MASS MEDIA


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Aristotle said ,

Media is the means of catharsis and is must for normal living.

MASS-MEDIA CONTROLS OUR

LIVES MORE THEN EVER BEFORE


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Print media

Electronic media

Interactive media

TYPES OF MASS MEDIA


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TYPES OF MASS MEDIA

Radio

TV

Newspapers and largecirculation magazines

Billboards

People

Internet


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Some Forms of Mass MediaPrint: books ------ newspapers - magazines - posters and

billboards

Television -------- Film & Video;

Radio;

Audio recordings;

the Internet.


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The Three basic functions of mass media are

1. To inform

2. To educate

3. To entertain

FUNCTIONS OF MASS MEDIA


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TO INFORM:

Information is most importantfunction the power of mass media toinform is almost credible.

People read newspaper to know aboutwhat, when, where, who, why & Howthe things are happening pertaining topersonalities or institutions.

It brings about greater awarenessamong the masses about men andmaterials.


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The mass media educates people by giving information aboutfood, health, housing, sanitation, employment, agriculture,

industry, environment, science,technology, modernization etc.

Radio is very useful source of information and education both inurban and rural areas in developing countries.

The print media predominant source of education Ex:Newspaper, Journals etc.

TO EDUCATE:


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Mass media also entertains people.

Film, television, radio are increasingly subjected to commercialization viaentertainment.

Television is nations number one entertainment medium. But film & radio are

not far behind.

TO ENTERTAIN:


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Reaches many people quickly

Low cost per person reached

Can be used to:

Tell people about new ideas and services

Agenda-setting and advocacy

Create a favourable climate of opinion

ADVANTAGES OF MASS MEDIA


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The main role and responsibility of the media is transmit messages to receiver.

Mass media not only inform but persuade.

Mass media are used for entertainment and commercial as well as noncommercial.

Without mass media there would be no social, economic and political system.

Mass media denote those channels of communication that reach large number ofpeople such as television, newspaper, radio, cinema etc.


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Development Efforts of State

Level of Awareness Development of Public Opinion

Helps in Educational Efforts

Supports Democracy

Support to Public Issues / Affairs

Moreover, Media is strengthening development inPakistan. Media has given voice to neglected element ofsociety. Also, Media has become entertainment industry; it

satisfies all segments of our society.

IMPACTS OF MEDIA:


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Media and Judiciary are two independent pillars to save the country fromsudden slippage

Pakistan the responsibility of media is much more then any media in the

world, because Pakistan needs a big change and only media is now, as muchpowerful.

At present media is the only source which is easily accessible by all walks ofpeople through various electronic appliances i.e. TV, Radio, Internet, News

Papers and now mobile phones also used by people to aware of events every

time.

IMPORTANCE OF MEDIA IN PAKISTAN


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Government was compelled to permit freedom ofmedia.

Literacy rate / level grew in Pakistan and played a role in

media development.Arrival of cable operators / network and its growth

held vision.

Govt. policies played a vital role, especially of president

Musharraf.

Private sector was involved and posed challenge to statemedia.

REASONS FOR GROWTH OF

MEDIA:

effect of mass media in society in pak

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