efa final

INTELLIGENTLATE-NIGHTSNACKING

www.Brandon.Ly @BrandonKit Monday, December 10, 12

http://www.Brandon.Ly

http://www.Brandon.Ly

My expert focus area:

Monday, December 10, 12

My expert focus area:

Getting college students to make smarter late-night snack choices.


more specifically,

who: college guys (in fraternities)

where: in frat houses with open, stocked fridges and pantries

when: while working late at night


why(through observations+insights): because when asked, these guysactually want foods that are:1) healthy - they’re already pretty motivated to eat better (for appearance) and2) energizing - to help them stay up late


However, motivation to eat healthy dips greatly late at night when we get tired.

MO

TIVA

TIO

N

TIMEam pm am

why(through observations+insights):


However, motivation to eat healthy dips greatly late at night when we get tired.

MO

TIVA

TIO

N

TIMEam pm am

why(through observations+insights):

We often choose convenience - quick and easy snacks (see: junk food)

“I just need something (anything) to keep me awake right now”


why(through observations+insights): the problem isn’t that there aren’t healthy options, but that options are disorganized. It’s hard to immediately tell what’s a good choice when healthy foods are mixed in with fatty ones


why(through observations+insights): the problem isn’t that there aren’t healthy options, but that options are disorganized. It’s hard to immediately tell what’s a good choice when healthy foods are mixed in with fatty ones(“fratty”) < a term used by one of the guys


another insight:

Many subscribe to this old saying that goes:

“Eating after eight turns to

weight.”Monday, December 10, 12

But the bottom line is:


As long as you... eat healthy foods mind your portions stay active

123



As long as you... eat healthy foods mind your portions stay active

...then it doesn’t matterwhen you eat.

123



three(ridiculously simple)solutions that we can implement right away

“crummy trials”


STEP 1:Brainstorm for a typical “dude”


Very effective in avoiding unhealthy snackage

No

way

. We

can’

t ge

t fr

at g

uys

to d

o th

is

Not very effective in avoiding unhealthy snackage

We can get frat guys to do this

STEP 1:Brainstorm for a typical “dude”



No

way

. We

can’

t ge

t fr

at g

uys

to d

o th

is



Dude throws away all high carb snacks

in the house

Dude watches video about obesity

Dude becomes Dining Associate

to shop for healthy house food

Dude prepares smoothies during

the day (anticipating night work)

Dude goes for a gym break instead of a snack break

Student becomes chef for the house to prepare snacks

Dude schedules only two snack breaks of

5 minutes for the night

Dude turns off power to the

coffeemaker’s outlet

Dude videotapes eating habits for self-evaluation

Dudes prepare snack packs

Freezer of high-sodium meals locks

after midnight

Dude puts sticky note reminders of

healthy alternatives above desk

Dude clears pantry each weekend

Replace all potato chips with sweet

potato/veggie chips

Dude moves out of dorm to one without open

kitchen

Dude requests prepared low-carb snacks from house

chef

Dude puts bowl of fruit and oatmeal

near desk

Dude keeps a daily log of

caloric intake

Dude grabs a bowl of fruit and goes to the

library to work instead

“Fridge for Dudes:” separate fridge into

healthy and unhealthy sections



No

way

. We

can’

t ge

t fr

at g

uys

to d

o th

is




in the house















after midnight





potato/veggie chips


kitchen


chef


near desk


caloric intake





STEP 2:Choose the most effective solution that requires the least work from the target group.



No

way

. We

can’

t ge

t fr

at g

uys

to d

o th

is




in the house















after midnight





potato/veggie chips


kitchen


chef


near desk


caloric intake





STEP 2:Choose the most effective solution that requires the least work from the target group.Make it clear,Make it easy


1st crummy trial: eat healthy foods1 mind your portions stay active

23


By organizing fridge foods on a spectrum, I affected the way people thought about their selections.

eat healthy foods1

HealthySh*T

F R AttyFOODS

mind your portions stay active

23


By organizing fridge foods on a spectrum, I affected the way people thought about their selections.

HealthySh*T

F R AttyFOODS

easily understandable scale sparked

discussion among the guys

this organization allows guys to “think about my eating habits spatially, something I’ve never

done before”


I separated foods into recognizable, labeled containers

*inspiration: BJ Fogg’s “SuperFridge”

mind your portions2 eat healthy foods

stay active3

2nd crummy trial:

1


I separated foods into recognizable, labeled containers

2nd crummy trial:

-allows for easier decision-making by removing browsing/frustration

-placement of containers are organized by healthier snacks at most accessible middle shelf

“you could organize everything with nutrition facts facing outwards, but...people already know what’s good for them or not.”

“this doesn’t do that so it isn’t overtly such a guilt trip”

*inspiration: BJ Fogg’s “SuperFridge”


Introduce a playful element(of surprise!)

3rd crummy trial:


Introduce a playful element(of surprise!)

3rd crummy trial:

( ...it’s hidden inthis jar of trail mix)


nesting the unhealthy pantry snacks inside jars of healthier options

3rd crummy trial:


Sounds ridiculous, but it worked...


on one hand:

Those that found the candies were reaching for the trail mix to begin with. Even though it was a pleasant surprise, they felt compelled to finish that first before considering the candy. It was a small reward for making good choices.

Some people simply never found the hidden unhealthy candies.

on the other hand,


the psychology:

On BJ Fogg’s Behavior Model, we are decreasing ability just enough to stop an undesirable behavior (reaching for easily accessible candies).


On BJ Fogg’s Behavior Model, we are decreasing ability just enough to stop an undesirable behavior (reaching for easily accessible candies).

the psychology:


more importanly:

This trial was pretty shocking/funny for the unassuming late-night snacker, which led to more conversation on health choices, as well as mutual observations on snacking (watching to see if others could spot the hidden snack).

Both outcomes are OK, seeing as awareness and conversation were important main goals.


CONCLUDING THOUGHTSON LATE-NIGHT SNACKING:Organization of your pantry and/or fridge is important for improving health.


What few people realize is that they don’t have to cut out all food intake after a certain time at night.I know about this because it’s easier to encourage simple healthy replacements rather than discouraging eating altogether.



Another thing few people realize is that bad snacking habits often result from disorganized access to snacks and food.I know about this because organizing the fridge and the pantry helped make people conscious of their choices and choose healthier options.



Another thing few people realize is that setting up your own barriers to unhealthy snacks greatly decreases your likelihood of consuming them.I know about this because adding one more level of access (another container) to these snacks, and placing them on shelves away from eye level, decreased their consumption.



n

Don’t be afraid to make your trails fun/wacky!

I know about this because having semi-ridiculous user tests only helped to engage conversation/get people thinking about their good choice.



LOVE IT / HATE IT?

I’d love to hear your feedback / suggestions!

[email protected]

Brandon LyFreelance Graphic / Web Design


mailto:[email protected]

mailto:[email protected]

efa final

Documents

snack dude

desk dude

snack break dude

pantry dude watches

obesity dude videotapes

stickyunhealthy sections

sticky unhealthy sections

frat guys