edward hutchison, lyft policy partnerships manager ... · lyft and nhtsa statistics nhtsa reports...
TRANSCRIPT
Edward Hutchison, Lyft Policy Partnerships Manager, Roadway Safety
Law Enforcement Liaison
Lyft, Law Enforcement, and State Highway Safety OfficesA Presentation to the NCSL State transportation Leaders Symposium 2019
UC-Davis Institute of Transportation:
Rideshares Equal Fewer Impaired DriversCity Before ridesharing After Ridesharing Change
šLas Vegas 4,859 3,056 -37%
šSan Diego 3,870 2,624 -32%
šSan Jose 1,347 976 -28%
šSeattle 1,079 775 -28%
šSacramento 1,492 1,102 -26%
šChicago 4,018 3,284 -18%
šDenver 3,400 2,758 -17%
šPhiladelphia 15,594 12,921 -17%
šSan Francisco 495 425 -14%
šLos Angeles 8,148 6,994 -14%
Lyft Impaired Driving Highlights
Every month Lyft
facilitates over 50
million rides and
surpassed 1
billion rides in
2018
šA survey found that
88% of Lyft
passengers are
more likely to avoid
driving while
intoxicated because
of Lyft
Lyft and WRAP’s
SoberRide® 1,500+
NYE rides,removing
an impaired driver
every 19-seconds!
SoberRide® use
Triples with Lyft
Impaired Driving – A Lyft Priority
2019 ContractsšNSA – Contract Highlights: Traffic Safety; Human
Trafficking; Victim Services
šGHSA – State Grants: Drug and Alcohol Impaired
Focus
šNOBLE – Traffic Safety, Equitable Transportation and
Human Trafficking
šNAWLEE – Gender-Focused Equitable Transportation,
Human Trafficking, Domestic Violence
Lyft Contracts
Governor’s Highway Safety Association
• š2018 - GHSA/Lyft launched 5 state impaired driving
campaigns in CA; IL; LA; ND; and CA during the holidays
- $20k each. Lyft also continued support for the
DC/VA/MD WRAP program
• 2019 - maintain this level and expand efforts with the
SHSO
GHSA State Grants:
Key Takeaways
California State Highway Safety Office
Supplemented California’s Go Safely DUI winter campaign
Los Angeles: impressions - 277,637
Sacramento: impressions - 940,299
San Francisco: impressions - 478,841
*Ad impressions totaled @1.9 million
*2,153 redeemed credits statewide which means that 2,153 lives
were potentially saved as a result (+ those not killed or injured by
an impaired driver)
Illinois State Highway Safety OfficeDUI Holiday Campaign exclusive to St. Clair
and Madison Counties
St. Clair County: impressions - 262,479
Madison County: impressions - 265,428
*Digital ad saturation/impressions not captured
*750 redeemed credits in St. Clair and Madison
Counties which means that 750 lives were
potentially saved as a result (+ those not killed or
injured by an impaired driver)
North Dakota State Highway Safety OfficeAnti-Impairment Campaign in Bismark, Dickinson, Fargo, Grand Forks, and
Minot
“VisionZeroND” Impressions - 1,205,215 (57,940 total engagements, 191,085
video plays)
*Digital ad saturation/impressions
86,319
*822 redeemed credits which
means that 822 lives were
potentially saved as a result (+
those not killed or injured by an
impaired driver)
Louisiana State Highway Safety Office
High Visibility Enforcement Campaign for Louisiana state
“Drive Sober or Get Pulled Over” Impressions - 414,338
*Digital ad saturation/impressions
1,579
*2,000 redeemed credits which
means that 2,000 lives were
potentially saved as a result (+
those not killed or injured by an
impaired driver)
Washington State Highway Safety Office
Holiday DUI Campaign for Seattle and Spokane Events
“Plan before you Party” Impressions - 100 news stories (1.3 million viewers),
1,019,643 (online) and 315,037 (TV)
*Digital ad saturation/impressions
7,639
*500 redeemed credits which
means that 500 lives were
potentially saved as a result (+
those not killed or injured by an
impaired driver)
A Review of Lyft Rideshare Data
13
What We Know:
• 30 people die every day from alcohol related impaired
driving
• 16% of crashes involve drugs other than alcohol• National Highway Traffic Safety Administration (NHTSA)
reports that impaired driving costs the US $44 billion annually
• With expanded transportation options like ridesharing, there’s no excuse for these preventable tragedies
Lyft and NHTSA Statistics
NHTSA reports that most impaired driving incidents happen during
nights and weekends
“the rate of alcohol impairment among drivers involved in fatal crashes in
2017 was 3.6 times higher at night than during the day”
28% of all drivers involved in fatal crashes on weekends were
alcohol-impaired, compared to 15% during the week
The majority of Lyft rides take place outside of commute hours, such as nights and
weekends
Analysis shows that more Lyft pick-ups and drop-offs occur in entertainment and
nightlife neighborhoods during the evening hours than during the rest of the day
Lyft activity fits the general time frame of DUI incidents and aligns with declining DUI
trends overall
Lyft activity coincides with these timeframes
Lyft Activity and DUI Trends
We gathered yearly DUI data and plotted it on Lyft
ride volume (starting from the second year of Lyft
entry) for the same period of time
We looked at the following cities: Chicago, Atlanta,
San Francisco, San Diego and Madison
Our analysis shows a rise in ride volume and a fall
in DUI incidents in these cities which seems to
support the findings from academic studies
ChicagoFrom 2014 to 2017, Chicago saw a 40% decrease in DUI incidents while Lyft rides increased in the same period
AtlantaFrom 2014 to 2017, Atlanta saw a 41% decrease in DUI incidents while Lyft rides increased in the same period.
San FranciscoFrom 2013 to 2017, San Francisco saw a 31% decrease in DUI incidents while Lyft rides increased in the same period.
San DiegoFrom 2014 to 2017, San Diego saw an 18% decrease in DUI incidents while Lyft rides increased in the same period
MadisonFrom 2015 to 2018, Madison saw a 20% decrease in DUI incidents while Lyft rides increased in the same period
Lyft at the state level
WRAP SoberRide
Kentucky - Bourbon Trail SoberRide
Anheuser Busch and Diageo
Partnerships with the Colorado Department of Transportation
Massachusetts Chiefs of Police Association
Massachusetts Cannabis Reform Coalition
Lyft and safety● In-app Driver and Vehicle photos
● Driver real-time ride tracking, digital receipts, two-way rating systems,
background checks
● Passenger Sharing of exact, real-time location with friends and family
● A 24/7 Trust & Safety team available for emergencies
● Critical Response Line to reach specially trained experts on the phone
● A strict zero-tolerance policy and any behavior threatening the safety or
comfort of drivers or passengers results in a ban from using Lyft
Safe drivers:
• Rigorous rolling criminal background and
driving record checks
• Zero tolerance drug/alcohol policy
• Real-time ratings
• Vehicle standards and age requirements
• Insurance protection plan
• 24/7 Critical Response Line
Policies that Protect Drivers and Passengers
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Protections for Passengers:
• App shows driver photo, vehicle type,
and license plate number
• Amp displays rider name in the vehicle
• Ability to share live ride information with
Friends and Family
• Emailed receipt with route and travel
information
• 24/7 Trust & Safety Team
Policies that Protect Drivers and Passengers
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Questions?
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