Transforming Indonesia’s

Education Digitally:

Experience of Ruangguru

Adamas Belva Syah Devara

Co-Founder & CEO of Ruangguru.com

Jakarta needs…

128 years

Absence of data-driven policymaking, lack of quality content/teaching, and

disparity of student outcome are key challenges of Indonesian education

Source: GIA Report on Private Tutoring, Ministry of Education, McKinsey & Company

The absence of data-driven policy making and intervention by the government

Lack of quality teaching and content

Disparity on execution and hence, students’ outcome

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2

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• The only academic performance data that the

government has is from the “National Examination”

which is an annual exit exam for grade 6, 9, and 12.

• While education is the biggest line item of the state

budget (20%), spending has been random due to

this lack of real-time, actionable data.

• Indonesian education has been one of the lowest-

performing globally

• National average of Teacher’s Competency Test (UKG)

in 2015 stood at 53.02/100, below the government-set

minimum standard of 55, signifying subpar teacher

quality

• Students in Java and Sumatera consistently score

better at National Examination

• East Nusa Tenggara–also the poorest province in

Indonesia–has the lowest National Examination

average score in 2015, with 20 points difference from

their counterparts in Java and Sumatera

PREMIUM 1:

Learning

Video

PREMIUM 3:

Private

Tutoring

PREMIUM 4: Group-chat

Based learning

PREMIUM 2: Live tutoring

LEARNING MANAGEMENT SYSTEM (LMS): FREE FOR SCHOOLS

Students &

Teachers

Schools &

Government

Parents

Students &

Teachers

Schools &

Government

Parents

Exam Preparation with Analytics

Classroom Management

Gamified quiz

Government and School Dashboard

Parent app

Ruangguru creates an ecosystem to transform

educational performance with all stakeholders

FIRST COMPONENT: EXAM PREP PLATFORM WITH

ANALYTICS, PREPARING FOR THE NATIONAL AND

UNIVERSITY ENTRANCE EXAMS

EXAM-PREP (TIMED-TESTSInternet-based testing and exam prep for any test

in multiple choices format: college entrance exam,

teachers’ assessment national exam, mid-term, etc.

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1

Choose Exam Type Result & Solutions (printable)

Analysis

based on

strength,

weakness, &

time

management

Leaderboard

2

Taking Exam

3

4 5

1

A

FOR THE FIRST TIME EVER, ACADEMIC DATA ARE

CONSOLIDATED AND SHOWN THROUGH GOV

DASHBOARDS

GOVERNMENT DASHBOARD

• All data collected through the learning

management system will be connected

to school and government dashboard.

• Then, school and government can

monitor, map, and take a follow up

action based on the learning progress/

outcome in their respective areas.

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• We are now working with 33 out of 34 provincial governments

• and with >326 cities/ regencies.

• In these partnerships, governments agree to onboard every school

in their region to use Ruangguru LMS and be connected to gov

dashboards

We have onboarded 700,000 students to the system and

This lack of data generated demand for our services. User acquisition through government partnerships far exceeds our expectations

We partner aggressively with regional governments. User

acquisition has far exceeded our expectations.

In addition the LMS, we also provide supplemental

education to enable easier access to quality

education

PREMIUM 1: LEARNING VIDEO SUBSCRIPTION

A platform to engage students for more effective learning through thousands of videos of concepts and solutions

The platform provides tailored-made learning videos +

quiz (in a form of learning journey) for every subject in

every grade.

PREMIUM 2: GROUP-CHAT BASED LEARNING

Ruangguru Digital Bootcamp Tryout on RGDB

PREMIUM 3: MARKETPLACE FOR PRIVATE TUTORING

THE LARGEST PRIVATE TUTORING MARKETPLACE IN INDONESIA

+150,000 TUTORS HAVE JOINED THE FORCE IN LESS THAN 2 YEARS!

• Our teachers are university

students, professionals, and full-

time tutors. Current average

hourly rate for paid teacher is

~IDR 100,000/ tutor ($ 8).

• Business model: Teachers set the

price by themselves, and we take

20-30% commission fee for

every single transaction on our

platform – a lot less than the

market rate of 40-60%, allowing

teachers to earn more than any

other similar offline businesses.

GSMA PROJECT 1:

SECOND COMPONENT: CLASSROOM MANAGEMENT WITH QUESTION BANKS FOR TEACHERS

TO ASSIGN HOMEWORK TO STUDENTS

CLASSROOM MANAGEMENT Teachers are able to create and manage classrooms, create quiz and

assign them to students as homework. The generated results can be

monitored through a teacher dashboard.

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Teacher creates

classroomsInvite students to join

classroom

Create questions-set

Assign

questions-set

to students

Monitor

students’

result through

the dashboard

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4 5

GSMA PROJECT 2:

APP FOR ON DEMAND PROBLEM-BASED TUTORING

• Business model: pay per 30 mins live tutoring session and monthly subscription for unlimited use. Users

can pay the credit through internet banking, credit card, bank transfer, or deducted from their phone

credits.

• Pricing: Rp. 20,000 (US$ 1.50) per 30 mins session.

Mobile App for on-demand problem based live tutoring Snap the question | Upload the picture | A teacher will help you via chat/audio/video

COLLABORATION WITH MOBILE OPERATOR:

A CASE STUDY OF RUANGGURU WITH TELKOMSEL LOOP