2012

Education Connection

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Education Dynamics www.educationdynamics.com • Representing 1,200 Post Secondary Institutions in the U.S • Serving adults, grad and undergraduate students, financial

institutions, high school juniors and seniors • 300 Employees / 4 locations nationally • Largest student recruitment company in the U.S generating over 80

million visits to our web properties per year. • Voted market leader in Best Lead Quality and Best Conversion in

Education by schools

Serving Students • College Bound High School Students • The Emerging “Non-Traditional” Student • Non-Degree seeking High School Students • Students seeking campus, online or both learning options

Serving Schools

• For-Profit and Not-For-Profit institutions • Accredited institutions offering online and campus based degree

programs • Vocational technical schools and programs

EducationDynamics Products and Services

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Lead Generation • EducationConnection.com • South FloridaSchoolConnection.com • eLearners.com • EarnMyDegree.com • GradSchools.com • StudyAbroad.com • Warm Transfer Campaign • ChristianEducation.com

Services to qualify leads and enroll students • Test Drive College

Education based advertising network • EducationAdNetwork

Media Buying and Lead Management Solution • Lead Watch Live

EducationDynamics Products and Services

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Campus Based Student Recruitment • EducationConnection.com

Fast Facts for Education Connection

• Over 2 Million unique visitors per month • Representing 190+ campus schools and over 2,000 campus locations

nationally • Media Mix: TV, Radio, SEM, Online display, social media, email etc… • Host post or Email delivery methods • Geo-targeting capabilities by state and zip code • Demographic:

o 25-38 years of age o 60% Female. 40% Male o Income: $0-$34,999 o Full time students- 38% o Part time students- 62%

EducationDynamics Products and Services

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Web URL • www.EducationConnection.com

EducationDynamics Products and Services

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Lead Generation • EducationConnection.com

Education Connection EC offers a wealth of information to individuals who are considering going back to school. Unlike directory sites, we match applicants to accredited online or campus colleges and universities that closely align with their individuals needs. • Our service is free to candidates and schools are charged on a cost-

per-lead (CPL) basis. Placement on our site is free for clients. • 2 Main lead categories: campus, online programs and warm

transfers. • Geo targeted web lead generation on a CPL basis using your

creative but our form for both online and campus programs. Conversion rates average 5%.

EducationDynamics Products and Services

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Commercials • EducationConnection.com

Copy and paste link into your browser

http://www.youtube.com/user/EducationConnection

Lead Council Leader Awards

EducationDynamics Products and Services

Compliance

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Compliance/Regulatory Standards Chief Compliance Officer/Compliance team oversee compliance with DOE

and other applicable regulations.

Zero tolerance for non-compliance by employees and vendors.

Media Compliance • All publishers must adhere to EDDY’s advertising guidelines.

• Must use EDDY or EDDY pre-approved creative for campaigns.

• All creatives reviewed by Compliance Team.

Media Monitoring • EDDY uses 2 different software systems to monitor publishers and their compliance with

guidelines.

• EDDY receives daily reports and addresses violations promptly (e.g. termination of campaign and/or vendor).

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EducationDynamics Compliance

Call Center Compliance • Outbound and Inbound Call Centers must adhere to EDDY’s

guidelines.

• Call centers must follow EDDY-approved scripts.

• Call Center Monitoring

◦ Call recordings are uploaded into EDDY system.

◦ EDDY audits recordings for compliance.

◦ Violations are dealt with promptly.

• Warm Transfer Leads

◦ Aligning with Dept of Education regulation changes July 1st, 2011.

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EducationDynamics Compliance

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Thank you!