Leitrim Business Network

Education Based Marketing

‘Give before you ask’

Training/Mentoring in Digital Marketing/Social Media

2005

What is Education-Based Marketing?

Sharing knowledge to build trust.

Education-Based Marketing is a powerful marketing strategy that establishes trust and credibility using educational messages.

It is the direct opposite of traditional marketing, which uses selling-based messages.

Digital Marketing Daily

FREE Online Training every day

New Book

Record once, sell often

How to create, marketand sell online courses

Answer the questions being asked(and the ones that are not)

Build trust.Remove doubt, fear and objections.

START BLOGGING

How?1. Set up a WordPress Blog2. Answer the most FAQ3. Encourage questions4. Survey5. Blog weekly6. SpeakPipe.com

WriteaneBook

How?1.[Survey] What are the main

pain points?2.Each one can be a chapter3.Type it up with Word or

Publisher4.Save as a PDF5.Give away or sell with eJunkie

Create a short onlinecourse

How?1. VIDEO

a. PowerPointb. Jing [FREE]c. Snagit [€43]d. Camtasia [Win €256, Mac €85]e. Smart Phone and external mic

Start aPodcast

How?2. Audio

a. Headsetb. Smart Phonec. USB Microphoned. iTunese. SoundCloudf. Audioboog. Use audio from video (Brendon

Burchard)

All great content for your blog

Host a Webinar/Hangout[FREE Online Broadcast]

Options1. You on camera2. Broadcast (screen share) a

PowerPoint Presentation or3. A website or software application4. Automated webinar5. Stream a live course/presentation6. Record

How?1. Choose your topic (30 minutes incl. Q

& A)2. Choose delivery method3. Choose a date and time4. Define your call-to-action (CTA)

Summary• It’s a game changer• You will really stand out• You already have the knowledge and• There is loads more where that came

from

Q & A