education and outreach campaign: website & preliminary creative concepts
DESCRIPTION
Education and Outreach Campaign: Website & Preliminary Creative Concepts. Logo Design. Website ( ChooseHealthDE.com ). Creative Concept: Health i nsurance for all. Print ad. Billboard. Information card. Front. Back. Media Plan. Mass media campaign: Begins on August 19. Television. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Education and Outreach Campaign: Website & Preliminary Creative Concepts](https://reader035.vdocuments.site/reader035/viewer/2022062520/56816393550346895dd48a70/html5/thumbnails/1.jpg)
Education and Outreach Campaign:Website & Preliminary Creative Concepts
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Logo Design
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Website (ChooseHealthDE.com)
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Creative Concept: Health insurance for all.
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Print ad
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Billboard
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Information card
Front
Back
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Media Plan
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Mass media campaign: Begins on August 19
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Television
Comcast Cable: All Delaware ZonesPrimary Demos: Adults 18-24 and Adults 25-49Networks include: A&E, AMC, CNN, DISC, MTV, BET, ESPN, MSNBC,TRU
Network:WBOC and EBOC (CBS and FOX affiliates in Southern Delaware)WMDT (ABC affiliate)
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Radio
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Radio
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Out of Home
• Rotary Billboards• Bulletins• Posters• Transit• Bar Coasters• Cash Jackets
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Non-Traditional
2’x 5’ Vinyl banner stands with “Take One” brochure holder
Distribution•50 Barber Shops and Hair Salons•29 Independent Grocers/Markets•21 Walk-In/Immediate Care Clinics
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• News Journal• News Journal Sticky Note• Delaware State News• Dover Post/Middletown Transcript• Sussex County Post• Seaford/Laurel Stars• Cape Gazette• Milford Chronicle/Harrington Journal• Smyrna Clayton Sun Times• Out & About• Spark Weekly
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Spanish Language Media
Radio•WUS-AM (La Exitosa 930)•WJWL-AM (Maxima 900)
Print•El Tiempo•Hoy en Delaware•Pueblo de Dios en March•Delaware Hispano
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Digital Media
Google•Search•Video•DisplayBing•SearchFacebook•PPC AdsYouTube•Pre-roll, Companion AdsEveryday Health•Display Ads•Video
Delaware Online•Display AdsPandora•Commercial•Audio•Display AdsGoodway Group (Ad Network)•Video (pre-roll and in-stream)•Display AdsMobile Fuse•In-app video•Ads•Targets tablet and handheld devices
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Evaluation and Reporting