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    PROJECT

    ON

    ENTREPRENEURSHIP DEVELOPEMENT

    Topic : women entrepreneurs in family

    business {sakthi masala}

    By

    :

    MANU K A

    PR11MS1071

    1ST YEAR MBA

    E SECTION

    SUBMITTED TO:

    Dr.S.Karthikeyan

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    When women move

    forward, the family

    moves, the village moves

    and the nation moves

    - Pandit Jawaharlal Nehru

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    As a confident, innovative

    & creative woman capable

    of achieving self economic

    independence individually

    or in collaboration, generates employment opportunities

    for others through initiating, establishing and running

    the enterprise by keeping pace with her personal,

    family and social life

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    Economic independence

    Establishing their own creativity

    Achievement of excellence

    Building confidence

    Developing risk-taking ability

    Motivation

    Equal status in society

    Greater freedom and mobility

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    Consortium of Women Entrepreneurs of India (CWEI)

    Federation of Indian Women Entrepreneurs (FIWE) Federation of Ladies Organization (FLO)

    Womens India Trust (WIT)

    Cent Kalyani of Central Bank of India Credit Schemes

    National Bank for Agriculture and Rural Development

    (NABARD)

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    Two or more extended family members influence

    the business through the exercise of kinship ties,

    management roles, and ownership rights, and/or

    Which the owner intends to pass to a family heir

    Various definitions:

    1. Structural definition

    2. Process definition

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    BUSINESS

    FAMILYOWNERSHIP

    BUSINESS: start up, expansionand maturity

    FAMILY: young business family,entering the family business,working together, passing thebaton

    OWNERSHIP: controlling owner,sibling partnership, cousinconsortium

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    Lack of focus and strategy

    Lack of professionalism

    Inability to separate the familys interest fromthe interest of business

    Nepotism in family

    Sibling rivalry in the family business

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    Formulate policy framework and rules

    Families must serve the business

    There should be future outlook Family members should be accountable

    Issues should be addressed

    Create shared vision

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    SAKTHI MASALA the Queen of spices as the household name,

    Mr.P.C.DURAISAMY, the Founder of the Company was a small time

    turmeric trader, from Perundurai near Erode. He founded SAKTHITRADING COMPANY in 1975 .

    The person who stood behind him for all his achievements was his

    business partner and understanding life partner Dr.SanthiDuraisamy, the Director of the Company.

    SAKTHI TRADING COMPANY has transformed into SAKTHI MASALA

    PRIVATE LIMITED named after its brand name SAKTHI in 1997

    STORY OF SAKTHI MASALA

    THE SPICE

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    Some colletions

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    India can now boast of a global presence in the

    International Spices Markets, commanding more than 20%of volume traded. No other country has such a wide arrayof Spices ranging from cumin and Fenugreek to Cardamom& Pepper.. This exotic spread has fetched us good moneytoo.

    Indian exports have achieved a milestone in catering to theInternational demands, for this segment, Indian currypowders ( with truly South Indian, North Indian flavour)perhaps give them the feeling of " home away from thehome".To fulfil the needs of the Indian Community outside Indianas well as the International Community, the companyProduct are made available in the Market in manyCountries of the World. ' Sakthi Masala' Products areexported to Countries like USA, UK, Singapore, Kuwait,Australia, New Zeeland, Hongkong, France, South Korea,

    Muscat and Canada.

    International Favourites

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    PRODUCTS

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    SAKTHIDEVI CHARITABLE TRUSTSAKTHI HOSPITALSAKTHI SCHOOL FOR MENTALLY

    RETARDEDSAKTHI REHABILITATION CENTREVAZHIKATTI (GUIDE) PROJECTTREE PLANTATIONAID TO SCHOOLSPROJECT JEEVAN

    SERVICES PROVIDED

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